Marketing 6621

1. PROMOTION
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2. PROMOTIONThe marketing function needed to communicate information
about goods, services, images, and/or ideas to achieve a
desired outcome.
https://www.flickr.com/photos/nestorlacle/543379219

3. It is the element of the marketing mix that
encourages customers to buy or have certain
views or opinions.
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4. CHARACTERISTICSof
PROMOTION
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5. FACTUAL
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6. FACTUAL
APPROPRIATE
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7. FACTUAL
APPROPRIATE
RELEVANT https://www.flickr.com/photos/aloshbennett/1394564919

8. FACTUAL
APPROPRIATE
RELEVANT
PERSUASIVE
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9. FACTUAL
APPROPRIATE
RELEVANT
PERSUASIVE
COORDINATED
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10. FACTUAL
APPROPRIATE
RELEVANT
PERSUASIVE
COORDINATED
REPETITIVEhttps://www.flickr.com/photos/aloshbennett/1394564919

11. Promotional
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12. 1. InformCommunicate important information about new or improved products
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13. 2. PersuadeGive the customer more reason to purchase
your product rather than your competitors’
https://www.flickr.com/photos/worldseriesboxing/8389979611

14. 3. RemindEstablished companies, brands and products
reintroduce themselves to the market.
https://www.flickr.com/photos/sudhamshu/3202963823

15. Promotional
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16. 1. AdvertisingThe activity of producing ads for goods, services,
companies, etc.
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17. 2. Sales PromotionSales promotion is the process of persuading a
potential customer to buy the product.
https://www.flickr.com/photos/marfis75/9391593778

18. The notice or attention given to
someone or something by the media
3. Publicity
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19. Where businesses use
people to sell the product
meeting face-to-face with
the customer.
4. Personal
Selling