SlideShare uma empresa Scribd logo
1 de 36
Baixar para ler offline
The   New   You What We Learned from Obama (2008) Stanford University January 13, 2009 Giovanni Rodriguez
12 months ago… “ In 2009, everyone in business will be looking to hire the social media folks who worked on the 2008 presidential campaign.”
Now  Everybody’s  asking What can we learn  from Obama?  The question poses several challenges.
A Clue (from Obama, 11/4/2008) “ All of this happened because of  you.”
We already know something about  You  (2007) =
We  should  be asking Who were  YOU  in 2008?
You  were young *66% of voters age 18-29. *70% of voters under 25. Huge effort for engagement on Facebook, MySpace, Twitter, SMS.
You  were not Massive use of other tools – phone, email, door-to-door canvassing — to reach voters in other age groups.
You  were once invisible Beyond youth, big focus on African-American, Latino, Asian and first-time voters.  Real representation on “vertical social networks.”
You  were the new online elite
You  were the new  offline  elite
You  were the “new old guard” who’s not averse to learning from adversaries
You  didn’t have the power you once had
You  wouldn’t get the job you  hoped  for
But  you  each had a role
The Numbers
Facebook *2.6 million registrants in FB group (most popular) *1 million people urged people to vote
Twitter *123,000 followers (largest group)
Vertical networks (16 total)
MyBo *1.5 million registrants *400,000 blog posts *35,000 groups
YouTube *1,800 videos 116,000 subscribers 96 million channel views
SMS 1 million subscribers
Email 1 billion emails 13 million on list
Phone calls Who knows? But 3 million in the  last four days
Was it about  technology ? Though most of the MSM coverage focused on the numbers we just ran, a lot of muscle and innovation came from less-trendy technologies:  distributed calling centers to get out the vote, grassroots computer modeling, commitment and execution to better uptime.  And, yes, email.
Was it about the  money ? The Obama campaign raised half a billion online, most of it in $200 increments or less.  Still, the overall production of the campaign depended on countless hours of unpaid volunteer time.  Money enabled the campaign to do more, but the campaign did more without money.
Was it even about  marketing ? The campaign was as much about selling participation in the election as participation in government.  It’s a fact that the Obama administration – willingly or not – now has to deal with as it shifts from Obama 1.0 to “Obama 2.0.”
The Great Integration In the end, it was about all three – technology, money, and technology, to drive one of the largest, most inclusive and most rapidly constructed political organizations in history.  And now Obama is dealing with that organization, and it’s no longer just about marketing.
The Great “Frame” After the 2000 election, UC Berkeley professor George Lakoff observed that the modern Democratic party was constitutionally incapable of “coming together.”  Message discipline – and the right “frame” – won the election for the Republicans.  The frame for the 2008 election was “participation” in the creation of a newly awakened  government.
The New “You” With a large and ready organization eager to get to work on new government, the Obama administration is facing a whole new set of challenges – policy questions, fears of disenfranchisement, and re-education of agencies not steeped in the philosophy and mechanics of the 2008 campaign.  By far the biggest challenge, however, is discovering and engaging the “new you” – the people required to do the work.
S o  …
What have we learned from the Obama Campaign?
It’s Happening  Now As Obama 1.0 transitions to Obama 2.0, the scope of the effort practically guarantees that we will continue learning about best practices in Web 2.0/Enterprise 2.0.  And like all great movements, it has created new sources for information, opinion, debate.
It’s About Integration Web 2.0/Enterprise 2.0 is about indentifying, mobilizing, and integrating the many different constituencies that comprise the enterprise and its markets, using technology as a driving, organizing, and multiplying force.  But this is less about prowess in technology and social media, as it is  prowess in organization and social engagement.
It’s About  You The  New   You  is more than a marketing methodology – it’s a recognition that user-driven engagement depends  on the evolving needs of the enterprise – e.g., beyond marketing -- as well as the evolving  needs and preferences of the many constituencies that make up its volunteer armies.
“ You”- driven  design Where humans meet technology …

Mais conteúdo relacionado

Mais procurados

Tech map elections 2.0
Tech map   elections 2.0Tech map   elections 2.0
Tech map elections 2.0Larry Hicock
 
eMarketer Webinar: Perspectives on Digital Privacy—Marketers, Consumers, Feds
eMarketer Webinar: Perspectives on Digital Privacy—Marketers, Consumers, FedseMarketer Webinar: Perspectives on Digital Privacy—Marketers, Consumers, Feds
eMarketer Webinar: Perspectives on Digital Privacy—Marketers, Consumers, FedseMarketer
 
PubCon South Dallas
PubCon South DallasPubCon South Dallas
PubCon South DallasMike Chapman
 
MarCom Has Changed Its Profile Picture. Marketing Communications in a Social ...
MarCom Has Changed Its Profile Picture. Marketing Communications in a Social ...MarCom Has Changed Its Profile Picture. Marketing Communications in a Social ...
MarCom Has Changed Its Profile Picture. Marketing Communications in a Social ...burcakcelebi
 
Obama Internet Campaign Presentation
Obama Internet Campaign PresentationObama Internet Campaign Presentation
Obama Internet Campaign PresentationKathryn Burns
 
Presenation 2-obama
Presenation 2-obamaPresenation 2-obama
Presenation 2-obamaMelody James
 
Politics & Government in the Social Age
Politics & Government in the Social AgePolitics & Government in the Social Age
Politics & Government in the Social AgeSpiral16
 
Fys debate research paper
Fys  debate research paper Fys  debate research paper
Fys debate research paper kdub970
 
Fys debate research paper
Fys  debate research paper Fys  debate research paper
Fys debate research paper kdub970
 
Final Research Project
Final Research ProjectFinal Research Project
Final Research ProjectMollie Neal
 
The Social Media President-Ch 4-5-Framing the People's White House; White Hou...
The Social Media President-Ch 4-5-Framing the People's White House; White Hou...The Social Media President-Ch 4-5-Framing the People's White House; White Hou...
The Social Media President-Ch 4-5-Framing the People's White House; White Hou...Michael Barris
 
Social media paper
Social media paperSocial media paper
Social media paperFrank Smilda
 
The Influence of Design on Political Campaign Success
The Influence of Design on Political Campaign SuccessThe Influence of Design on Political Campaign Success
The Influence of Design on Political Campaign SuccessJamie Foulston
 
Social Media Digital Portfolio
Social Media Digital Portfolio Social Media Digital Portfolio
Social Media Digital Portfolio rovalencia0209
 

Mais procurados (20)

2017 12-10 13 d
2017 12-10 13 d2017 12-10 13 d
2017 12-10 13 d
 
Tech map elections 2.0
Tech map   elections 2.0Tech map   elections 2.0
Tech map elections 2.0
 
eMarketer Webinar: Perspectives on Digital Privacy—Marketers, Consumers, Feds
eMarketer Webinar: Perspectives on Digital Privacy—Marketers, Consumers, FedseMarketer Webinar: Perspectives on Digital Privacy—Marketers, Consumers, Feds
eMarketer Webinar: Perspectives on Digital Privacy—Marketers, Consumers, Feds
 
PubCon South Dallas
PubCon South DallasPubCon South Dallas
PubCon South Dallas
 
MarCom Has Changed Its Profile Picture. Marketing Communications in a Social ...
MarCom Has Changed Its Profile Picture. Marketing Communications in a Social ...MarCom Has Changed Its Profile Picture. Marketing Communications in a Social ...
MarCom Has Changed Its Profile Picture. Marketing Communications in a Social ...
 
Obama Internet Campaign Presentation
Obama Internet Campaign PresentationObama Internet Campaign Presentation
Obama Internet Campaign Presentation
 
Presenation 2-obama
Presenation 2-obamaPresenation 2-obama
Presenation 2-obama
 
Politics & Government in the Social Age
Politics & Government in the Social AgePolitics & Government in the Social Age
Politics & Government in the Social Age
 
Fys debate research paper
Fys  debate research paper Fys  debate research paper
Fys debate research paper
 
Fys debate research paper
Fys  debate research paper Fys  debate research paper
Fys debate research paper
 
Final Research Project
Final Research ProjectFinal Research Project
Final Research Project
 
American life in the midst of crisis: How people are using technology as thei...
American life in the midst of crisis: How people are using technology as thei...American life in the midst of crisis: How people are using technology as thei...
American life in the midst of crisis: How people are using technology as thei...
 
Social Technology Quarterly 08
Social Technology Quarterly 08Social Technology Quarterly 08
Social Technology Quarterly 08
 
The Social Media President-Ch 4-5-Framing the People's White House; White Hou...
The Social Media President-Ch 4-5-Framing the People's White House; White Hou...The Social Media President-Ch 4-5-Framing the People's White House; White Hou...
The Social Media President-Ch 4-5-Framing the People's White House; White Hou...
 
Social media paper
Social media paperSocial media paper
Social media paper
 
Fact file for media
Fact file for mediaFact file for media
Fact file for media
 
The Influence of Design on Political Campaign Success
The Influence of Design on Political Campaign SuccessThe Influence of Design on Political Campaign Success
The Influence of Design on Political Campaign Success
 
SXSW 2016
SXSW 2016SXSW 2016
SXSW 2016
 
Social Media Digital Portfolio
Social Media Digital Portfolio Social Media Digital Portfolio
Social Media Digital Portfolio
 
104 190322 Bookclub-The Power of Real-Time Social Media Marketing
104 190322 Bookclub-The Power of Real-Time Social Media Marketing104 190322 Bookclub-The Power of Real-Time Social Media Marketing
104 190322 Bookclub-The Power of Real-Time Social Media Marketing
 

Destaque

Destaque (7)

The Marketing of the President: 2012
The Marketing of the President: 2012The Marketing of the President: 2012
The Marketing of the President: 2012
 
The silicon valley latino ecosystem
The silicon valley latino ecosystemThe silicon valley latino ecosystem
The silicon valley latino ecosystem
 
A New Narrative for Santa Maria
A New Narrative for Santa MariaA New Narrative for Santa Maria
A New Narrative for Santa Maria
 
Borders
BordersBorders
Borders
 
Omaha2
Omaha2Omaha2
Omaha2
 
The Happiness House Party: In Five Easy Steps
The Happiness House Party:  In Five Easy StepsThe Happiness House Party:  In Five Easy Steps
The Happiness House Party: In Five Easy Steps
 
The Day After (The 2016 Election)
The Day After (The 2016 Election)The Day After (The 2016 Election)
The Day After (The 2016 Election)
 

Semelhante a Barackfinalgr

Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social MediaAdrian Teo
 
Social Media Lessons from the Obama Campaign
Social Media Lessons from the Obama CampaignSocial Media Lessons from the Obama Campaign
Social Media Lessons from the Obama CampaignElizabeth Lupfer
 
Ppt on messages, mktg, & media the political philosophy of marketing, commu...
Ppt   on messages, mktg, & media the political philosophy of marketing, commu...Ppt   on messages, mktg, & media the political philosophy of marketing, commu...
Ppt on messages, mktg, & media the political philosophy of marketing, commu...wspj
 
Social Media R O I - article by Heather Holdridge
Social Media  R O I - article by Heather HoldridgeSocial Media  R O I - article by Heather Holdridge
Social Media R O I - article by Heather HoldridgeBottom Line Ideas
 
New ways of measuring Social Media ROI - by Heather Holdridge
New ways of measuring Social Media ROI - by Heather HoldridgeNew ways of measuring Social Media ROI - by Heather Holdridge
New ways of measuring Social Media ROI - by Heather HoldridgeBottom Line Ideas
 
Social Pulpit Barack Obamas Social Media Toolkit
Social Pulpit Barack Obamas Social Media ToolkitSocial Pulpit Barack Obamas Social Media Toolkit
Social Pulpit Barack Obamas Social Media Toolkitteisenman
 
Social Media and Politics
Social Media and PoliticsSocial Media and Politics
Social Media and PoliticsVince Carr
 
Social Pulpit: Barack Obama's Social Media Toolkit
Social Pulpit: Barack Obama's Social Media ToolkitSocial Pulpit: Barack Obama's Social Media Toolkit
Social Pulpit: Barack Obama's Social Media ToolkitMonte Lutz
 
Crump Digital Age Final
Crump Digital Age FinalCrump Digital Age Final
Crump Digital Age FinalRazorfish
 
Influenceofdesign2011praguecollege 130112111532-phpapp02
Influenceofdesign2011praguecollege 130112111532-phpapp02Influenceofdesign2011praguecollege 130112111532-phpapp02
Influenceofdesign2011praguecollege 130112111532-phpapp02Xiang Ba
 
Presentation new media-landscape
Presentation new media-landscapePresentation new media-landscape
Presentation new media-landscapeMuhammad Ahmad
 
Social Media for E-Governance
Social Media for E-GovernanceSocial Media for E-Governance
Social Media for E-GovernanceLoudWhistle Inc
 
Obama New Media - White Paper Version
Obama New Media - White Paper VersionObama New Media - White Paper Version
Obama New Media - White Paper VersionJoan Van Tassel
 
Independent candidates can win elections 2014
Independent candidates can win elections 2014Independent candidates can win elections 2014
Independent candidates can win elections 2014Sardar Sanjay Matkar
 
Effectofsocialmediaonpoliticalcampaigns 120722082505-phpapp01
Effectofsocialmediaonpoliticalcampaigns 120722082505-phpapp01Effectofsocialmediaonpoliticalcampaigns 120722082505-phpapp01
Effectofsocialmediaonpoliticalcampaigns 120722082505-phpapp01Mudassar Mehmud
 
Paper On Obama Web Based Campaign
Paper On Obama Web Based CampaignPaper On Obama Web Based Campaign
Paper On Obama Web Based CampaignV B
 

Semelhante a Barackfinalgr (20)

Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 
Social Media Lessons from the Obama Campaign
Social Media Lessons from the Obama CampaignSocial Media Lessons from the Obama Campaign
Social Media Lessons from the Obama Campaign
 
Campaigning in the Digital Age
Campaigning in the Digital AgeCampaigning in the Digital Age
Campaigning in the Digital Age
 
Campaigning in the Digital Age
Campaigning in the Digital AgeCampaigning in the Digital Age
Campaigning in the Digital Age
 
Ppt on messages, mktg, & media the political philosophy of marketing, commu...
Ppt   on messages, mktg, & media the political philosophy of marketing, commu...Ppt   on messages, mktg, & media the political philosophy of marketing, commu...
Ppt on messages, mktg, & media the political philosophy of marketing, commu...
 
Science and society
Science and society Science and society
Science and society
 
Social Media R O I - article by Heather Holdridge
Social Media  R O I - article by Heather HoldridgeSocial Media  R O I - article by Heather Holdridge
Social Media R O I - article by Heather Holdridge
 
New ways of measuring Social Media ROI - by Heather Holdridge
New ways of measuring Social Media ROI - by Heather HoldridgeNew ways of measuring Social Media ROI - by Heather Holdridge
New ways of measuring Social Media ROI - by Heather Holdridge
 
Social Pulpit Barack Obamas Social Media Toolkit
Social Pulpit Barack Obamas Social Media ToolkitSocial Pulpit Barack Obamas Social Media Toolkit
Social Pulpit Barack Obamas Social Media Toolkit
 
Social Media and Politics
Social Media and PoliticsSocial Media and Politics
Social Media and Politics
 
Social Pulpit: Barack Obama's Social Media Toolkit
Social Pulpit: Barack Obama's Social Media ToolkitSocial Pulpit: Barack Obama's Social Media Toolkit
Social Pulpit: Barack Obama's Social Media Toolkit
 
Crump Digital Age Final
Crump Digital Age FinalCrump Digital Age Final
Crump Digital Age Final
 
Influenceofdesign2011praguecollege 130112111532-phpapp02
Influenceofdesign2011praguecollege 130112111532-phpapp02Influenceofdesign2011praguecollege 130112111532-phpapp02
Influenceofdesign2011praguecollege 130112111532-phpapp02
 
Communication And Media Essay
Communication And Media EssayCommunication And Media Essay
Communication And Media Essay
 
Presentation new media-landscape
Presentation new media-landscapePresentation new media-landscape
Presentation new media-landscape
 
Social Media for E-Governance
Social Media for E-GovernanceSocial Media for E-Governance
Social Media for E-Governance
 
Obama New Media - White Paper Version
Obama New Media - White Paper VersionObama New Media - White Paper Version
Obama New Media - White Paper Version
 
Independent candidates can win elections 2014
Independent candidates can win elections 2014Independent candidates can win elections 2014
Independent candidates can win elections 2014
 
Effectofsocialmediaonpoliticalcampaigns 120722082505-phpapp01
Effectofsocialmediaonpoliticalcampaigns 120722082505-phpapp01Effectofsocialmediaonpoliticalcampaigns 120722082505-phpapp01
Effectofsocialmediaonpoliticalcampaigns 120722082505-phpapp01
 
Paper On Obama Web Based Campaign
Paper On Obama Web Based CampaignPaper On Obama Web Based Campaign
Paper On Obama Web Based Campaign
 

Último

One India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduOne India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduDreamTamilnadu
 
Ministry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdfMinistry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdfSABC News
 
Européennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutinEuropéennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutinIpsos France
 
Anantkumar Hegde
Anantkumar Hegde  Anantkumar Hegde
Anantkumar Hegde NewsFeed1
 
Por estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioPor estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioAlexisTorres963861
 
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...virgfern3011
 
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...University of Canberra
 
Another Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAnother Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAbdul-Hakim Shabazz
 
19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdf19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdfFIRST INDIA
 

Último (9)

One India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduOne India vs United India by Dream Tamilnadu
One India vs United India by Dream Tamilnadu
 
Ministry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdfMinistry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdf
 
Européennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutinEuropéennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutin
 
Anantkumar Hegde
Anantkumar Hegde  Anantkumar Hegde
Anantkumar Hegde
 
Por estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioPor estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicio
 
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
 
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
 
Another Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAnother Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe Whitley
 
19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdf19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdf
 

Barackfinalgr

  • 1. The New You What We Learned from Obama (2008) Stanford University January 13, 2009 Giovanni Rodriguez
  • 2. 12 months ago… “ In 2009, everyone in business will be looking to hire the social media folks who worked on the 2008 presidential campaign.”
  • 3. Now Everybody’s asking What can we learn from Obama? The question poses several challenges.
  • 4. A Clue (from Obama, 11/4/2008) “ All of this happened because of you.”
  • 5. We already know something about You (2007) =
  • 6. We should be asking Who were YOU in 2008?
  • 7. You were young *66% of voters age 18-29. *70% of voters under 25. Huge effort for engagement on Facebook, MySpace, Twitter, SMS.
  • 8. You were not Massive use of other tools – phone, email, door-to-door canvassing — to reach voters in other age groups.
  • 9. You were once invisible Beyond youth, big focus on African-American, Latino, Asian and first-time voters. Real representation on “vertical social networks.”
  • 10. You were the new online elite
  • 11. You were the new offline elite
  • 12. You were the “new old guard” who’s not averse to learning from adversaries
  • 13. You didn’t have the power you once had
  • 14. You wouldn’t get the job you hoped for
  • 15. But you each had a role
  • 17. Facebook *2.6 million registrants in FB group (most popular) *1 million people urged people to vote
  • 18. Twitter *123,000 followers (largest group)
  • 20. MyBo *1.5 million registrants *400,000 blog posts *35,000 groups
  • 21. YouTube *1,800 videos 116,000 subscribers 96 million channel views
  • 22. SMS 1 million subscribers
  • 23. Email 1 billion emails 13 million on list
  • 24. Phone calls Who knows? But 3 million in the last four days
  • 25. Was it about technology ? Though most of the MSM coverage focused on the numbers we just ran, a lot of muscle and innovation came from less-trendy technologies: distributed calling centers to get out the vote, grassroots computer modeling, commitment and execution to better uptime. And, yes, email.
  • 26. Was it about the money ? The Obama campaign raised half a billion online, most of it in $200 increments or less. Still, the overall production of the campaign depended on countless hours of unpaid volunteer time. Money enabled the campaign to do more, but the campaign did more without money.
  • 27. Was it even about marketing ? The campaign was as much about selling participation in the election as participation in government. It’s a fact that the Obama administration – willingly or not – now has to deal with as it shifts from Obama 1.0 to “Obama 2.0.”
  • 28. The Great Integration In the end, it was about all three – technology, money, and technology, to drive one of the largest, most inclusive and most rapidly constructed political organizations in history. And now Obama is dealing with that organization, and it’s no longer just about marketing.
  • 29. The Great “Frame” After the 2000 election, UC Berkeley professor George Lakoff observed that the modern Democratic party was constitutionally incapable of “coming together.” Message discipline – and the right “frame” – won the election for the Republicans. The frame for the 2008 election was “participation” in the creation of a newly awakened government.
  • 30. The New “You” With a large and ready organization eager to get to work on new government, the Obama administration is facing a whole new set of challenges – policy questions, fears of disenfranchisement, and re-education of agencies not steeped in the philosophy and mechanics of the 2008 campaign. By far the biggest challenge, however, is discovering and engaging the “new you” – the people required to do the work.
  • 31. S o
  • 32. What have we learned from the Obama Campaign?
  • 33. It’s Happening Now As Obama 1.0 transitions to Obama 2.0, the scope of the effort practically guarantees that we will continue learning about best practices in Web 2.0/Enterprise 2.0. And like all great movements, it has created new sources for information, opinion, debate.
  • 34. It’s About Integration Web 2.0/Enterprise 2.0 is about indentifying, mobilizing, and integrating the many different constituencies that comprise the enterprise and its markets, using technology as a driving, organizing, and multiplying force. But this is less about prowess in technology and social media, as it is prowess in organization and social engagement.
  • 35. It’s About You The New You is more than a marketing methodology – it’s a recognition that user-driven engagement depends on the evolving needs of the enterprise – e.g., beyond marketing -- as well as the evolving needs and preferences of the many constituencies that make up its volunteer armies.
  • 36. “ You”- driven design Where humans meet technology …