E-Marketing

1. MAKE-UP SECTOR
MN319 – E-Marketing
Leah hickey – 11318401
Gillian Lynch – 11323811
Nicola Stafford - 11339216

2. INTRODUCTION
Make-Up Industry
L’Oreal
Clinique
M.A.C
Inglot
Fuschia Make-Up

3. • Industry worth $160bn globally.
• Worth an estimated £4.5bn a year
in the UK and employs over
20,000 people.
• First evidence of the use of
cosmetics dates back to Ancient
Egypt and Greece.
• Initially used for religious
purposes, healing purposes and
to improve appearance.
MARKET BACKGROUND

4. • L’Oreal –
 World leader in the beauty industry since 1909.
 Generates 22.5billion in sales revenue annually.
• Clinique –
 First allergy tested make-up brand.
 Started in 1968 in Saks Fifth Avenue, New York.
• M.A.C –
 Founded in 1985 by Frank Toskan in Canada.
 First store opened in NYC in 1991.
 Originally created for professional make-up artists.
• Inglot –
 Created 25years ago by Wotjek Inglot.
 300 stores worldwide with 6 in Ireland.
• Fuschia Make-Up –
• One of Irelands only Make-Up companies.
• First store opened in 2005 in Co Louth.
• Products stocked in beauty salons throughout Ireland.
5 BRANDS REVIEWED

5. • L’Oreal –
 Least attractive
 Dull
• Clinique –
 Small images
 A lot of text
• M.A.C –
 Eye Catching
 Good Imagery
• Inglot –
 Bold colours
 Cannot purchase products online
• Fuschia Make-Up –
 Least professional looking
 No striking images
WEBSITE REVIEW

6. • L’Oreal – Individual Twitter accounts for each region they operate
in. L’Oreal UK Twitter account has 28,000 followers. They use lots of
images of Cheryl Cole modeling their products on their Twitter,
Facebook and Instagram accounts.
• Clinique (UK) – 7,836 Twitter followers, 185,252 Facebook likes
and 11,000 Instagram followers. Regularly upload pictures of their
products on their own.
• M.A.C – Operate only one Twitter account with 220,000 followers,
over 5 million Facebook likes and nearly 9,000 Instargram followers.
Upload pictures of their products being used on models.
• Inglot (Ireland) – 2,200 Twitter followers, 5,000 facebook friends
and 222 Intagram followers. Upload pictures of latest trends using
Inglot products.
• Fuschia – Have only a Facebook account with nearly 15,000 likes.
Use their facebook page to announce upcoming sales and
promotions to their fans.
SOCIAL MEDIA REVIEW

7. SOCIAL MEDIA REVIEW

8. MOBILE REVIEW
L’Oreal:
-Hard to navigate
-Confusing
M.A.C:
-User friendly
-Easy navigation
-Large text/images
Inglot:
-User unfriendly
- Small text/images
Clinique:
-Highly user friendly
-Easy navigation
-Distinguished sections
Fuschia:
-User unfriendly
-Small text/images

9. BOSS METRICS REVIEW

10. BOSS METRICS REVIEW

11. BOSS METRICS REVIEW

12. BOSS METRICS REVIEW

13. BOSS METRICS REVIEW

14. • We created a video and posted it on Youtube.
• We published this presentation on our individual Slideshare
accounts.
• We posted the video and presentation onto our individual blogs
and our team blog on Socialmedia.ie.
• Each of us tweeted the link to our report so our followers and
classmates could see it.
REPORT PROMOTION

15. From researching each of our chosen Make-Up brands and the use
of Boss Metrics we found that M.A.C has the biggest amount of fans
on Facebook, Twitter etc.
We also found that Fuschia Make-Up are behind the times compared
to the other brands reviewed as their website seems dated and they
do not have a Twitter or Instagram account.
We feel our group worked very well together because we are good
friends with an interest in Make-Up and we all contributed an equal
amount to the assignment.
CONCLUSIONS

16. Thanks for
listening 
#Girlos