See How New Belgium Grew New User Registrations by 8x in One Day

1. Brewing 8x More Registrations and Omni-channel
Engagement with Gigya

2. Gigya, Inc | gigya.com | 2
Case Study Highlights
o Over 8x boost in new user
registrations in just one day
o More than 5x growth in average
daily logins
o 10x increase in shares at
hundreds of social shares per
day
About New Belgium Brewing Company
New Belgium Brewing Company is one of the
largest craft brewers in the United States, with
nearly 40 classic, year-round and limited
edition beers including Fat Tire, Ranger IPA,
Snapshot Wheat and La Folie.
gigya.com | 2

3. Gigya, Inc | gigya.com | 3
Challenge
Keeping Connected Consumers Coming
Back for Another Round
With grassroots values and a thirst for
innovation, New Belgium knows the value of
connecting with customers in fresh and exciting
ways. As the brewing company continued to add
to its collection of nearly 40 beers, it recognized
the need to drive awareness and adoption for
each of its brews, while creating a unified user
experience that consistently engages customers
across mobile, social and digital channels.
Key Challenges Addressed:
Driving awareness and adoption for
newly released brews
Increasing new site registrations and
app downloads
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Fostering customer retention and
brand loyalty
Developing a highly engaging, unified
cross-channel experience

4. Solution
A Gamified Experience that Spans Mobile, Social and Digital Channels
With the release of its seasonal Accumulation White IPA beer, New Belgium partnered with Gigya to launch
a gamified user experience that rewards participants points for taking desired actions across channels.
Rewardable actions include viewing new beer pages on the New Belgium site to learn more about various
brews, participating in posted challenges, and clicking the custom “I love this beer” reaction button.
Participants can also earn points by using the “Beer Finder” tool, which allows them to search for nearby
retailers and bars that carry their desired New Belgium beer.
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5. Results
Points can be used to earn exclusive badges, as well as prizes during seasonal brew promotions. User
rankings are also displayed via public leaderboards, driving feelings of friendly competition and prestige
that incentivize meaningful, long-term engagement. Participants who earned the most points during the
Accumulation promotion were entered to win a ski trip, resulting in an 8x increase in logins in just one
day and 5x more daily logins compared to before the campaign was launched.
Gigya’s Social Login enables participants to take additional, highly valuable game actions. By logging in
using their existing social media accounts, users can seamlessly share their favorite beers, scheduled
events and New Belgium blog content to their social networks. Users can earn extra points while
spreading word-of-mouth for New Belgium, driving hundreds of shares per day.
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6. Social Login also allows consumers to take full advantage of New Belgium’s Beer Mode mobile app, the
final ingredient in a unique, gamified user experience that bridges channels and devices. Beer Mode lets
users choose from a list of personas that will post and comment on Facebook or Twitter on their behalf for
a select period of time, making them look busy and alert while they are enjoying their beers. Users earn
points for entering Beer Mode, as well as for taking other mobile/social actions like checking in at the Tour
de Fat or the New Belgium brewery.
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7. Gamification: incentivizes
meaningful user actions to drive
engagement and retention.
Social Login: unifies user identity
and experiences across channels
and devices, as well as enables
seamless social sharing and
connecting.
Share: boosts brand awareness
and referral traffic by syndicating
content across social networks.
Reactions: give users a fun, fast
and customized way to engage and
provide feedback.
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Key Gigya Solutions
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“Gigya’s technology and partnership
have been invaluable in creating a
seamless omni-channel user
experience that allows us to connect
with our customers on a more
meaningful level. Giving users the
ability and incentive to interact with
the New Belgium brand and each of
our beers across touchpoints via a
cohesive gamified experience has
had a significant impact on
acquisition and retention.”
Kevin Darst, Digital Manager at New Belgium
Brewing Company

8. About Gigya
Gigya helps clients build better customer relationships by turning unknown visitors
into known, loyal and engaged customers. With Gigya’s technology, businesses
increase registrations and identify customers across devices, consolidate data into
rich customer profiles, and provide better products and experiences through
integrations with leading marketing and service applications. More than 700 of the
world’s leading brands rely on Gigya to build identity-driven relationships and to
provide scalable, secure Customer Identity Management.
For more information on how to drive customer acquisition and retention using
gamification, request a demo by calling 888.660.1469 or visiting:
info.gigya.com/request-demo.