How to leverage social media to enhance your job search. Touches on Facebook, Twitter and Pinterest, but main focus is LinkedIn.

2. Topics
• Defini&on
of
Social
Media
• Why
Use
it?
• Create
Your
Plan
• Expand
Your
Network
• Build
Your
Presence
• Keep
It
Current
2

3. It’s
Huge
— Facebook:
1.15
billion
ac&ve
users
— TwiPer:
500
million
ac&ve
users
— LinkedIn:
238
million
users
— Pinterest:
70
million
users
— YouTube:
1
billion
users
(4
billion
views
per
day!)
— Blogs:
66
million
blogs,
346
million
people
readers
each
day

4. Why
use
it?
It’s
Essen&al!
— One
in
five
hiring
managers
conduct
background
searches
using
social
networks,
primarily
Facebook
(Mashable)
— 25%
of
all
openings
are
filled
through
referrals
(CareerXroads
2013
Report)
4

5. Geang
Started
— Create
Your
Plan
— Do
Your
Research
— Build
Your
Presence
— Keep
it
Current
5

6. Create
Your
Plan
— Listen
to
what’s
being
said
in
your
industry
— Technora&
and
Google
Blogsearch
— YouTube
to
see
who’s
talking
about
your
area
of
interest
— TwiPer
for
relevant
conversa&ons
— LinkedIn
and
Facebook
for
groups
and
company
pages
6

7. Create
a
Plan,
cont.
— Define
your
brand
-­‐
be
consistent
— Values
–
What’s
important
to
you?
— Posi&oning
–
What
differen&ates
you?
— Visual
iden&ty
–
Colors,
style,
avatar
— Key
messages
and
voice
–
What
do
you
want
to
communicate?
Simplicity
is
key
— Your
story
–
How
you
connect
in
a
compelling
and
authen&c
way,
making
you
memorable
7

8. Do
Your
Research
— Iden&fy
the
companies
you’re
interested
in
— Search
to
find
people
working
for
these
companies
— LinkedIn
Profiles
and
Company
Page
–
connect
with
people
and
join
relevant
groups
— Google,
Bing,
Yahoo
search
— Facebook
company
pages
— TwiPer
8

9. Do
Your
Research
and
Connect
— Connect
with
them!
— Social
media
has
broken
down
barriers,
messaging
someone
you’re
not
friends
with
is
OK
— Do
your
homework
on
the
company
and
the
person
your
contac&ng,
crah
a
message
that
states
your
interest,
without
asking
for
a
job
(at
first)
— Eventually
ask
if
there
are
open
posi&ons
9

10. Build
a
Powerful
Presence
— Create
a
Facebook
Page
and
TwiPer
Accounts
— Complete
the
profile
— Leverage
your
branding
(colors,
avatar)
— FB:
Connect
with
as
many
friends
as
possible
–
you
can
use
your
email
list
to
invite
people
to
“Like”
you
— TwiPer:
Follow
relevant
people
— Clean
up
your
exis/ng
personal
Facebook
profile
and
Twi9er
Accounts
–
Hiring
managers
WILL
look
at
these
10

11. Facebook
Apps
for
Job
Search
— Beknown
–
Monster’s
app
provides
an
easy
way
for
job
seekers
to
search
for
and
apply
for
jobs
without
leaving
Facebook.
The
app
is
fully
integrated
with
Facebook,
but
enables
users
to
keep
their
personal
Facebook
informa&on
private.
— BranchOut
-­‐
Facebook
app
that
lets
you
use
Facebook
for
career
networking.
When
you
install
BranchOut
you
have
the
op&on
to
import
informa&on
from
your
LinkedIn
profile,
so
you
can
easily
create
a
professional
profile
on
Facebook
without
having
to
edit
your
Facebook
page.
11

12. TwiPer
— hPp://www.tweetmyjobs.com/
-­‐
TweetMyJobs
(@tweetmyjobs)
is
the
largest
TwiPer
job
board.
It
includes
6,500+
ver&cal
job
channels
segmented
by
geography,
job
type,
and
industry.
— hPp://www.twitjobsearch.com/
-­‐
Search
for
jobs
listed
on
TwiPer
with
12

13. Build
a
Powerful
Presence
— Create
a
content
calendar
which
defines
what
you’ll
post
about
and
when
(e.g.,
Monday,
Wednesday,
Friday)
— Interviews,
how-­‐to,
new
informa&on,
Lists,
etc.
— Post
videos
occasionally
— Create
new
content
regularly
— Write
brief
pieces
with
lots
of
visual
breaks
for
people
to
absorb
— Images
draw
people’s
aPen&on
–
at
least
1
graphic
per
post
— Write
passionately!
13

14. Build
a
Powerful
Presence
— Blog
-­‐
Set-­‐up
a
blog
that
centers
around
you
exper&se
and
your
passion
— Use
Wordpress.org
or
Wordpress.com
(beginners)
— Select
a
theme
(template)
that
reflects
your
brand
— Buy
an
appropriate
domain
name
— Your
“About”
page
should
be
about
you
and
your
professional
background
— Make
it
easy
to
comment
on
your
site,
easy
to
subscribe
— Use
easy
to
read
fonts
14

15. 15

16. Build
a
Powerful
Presence,
cont.
— Post
updates
on
FB
and
Tweet
— Tweet
your
blog
posts
–
leverage
exis&ng
content
— Connect
with
recruiters
on
TwiPer
— Comment
and
ask
ques&ons
on
other
blogs
to
build
awareness
and
establish
your
credibility
— Subscribe
to
blogs
that
post
jobs,
e.g.,
Mashable.com
16

17. 17

18. 18

19. 19

20. Build
a
Powerful
Presence,
cont.
— Create
a
video
resume
-­‐
they
serve
as
a
differen&ator
in
the
recrui&ng
process
— Keep
it
short
–
1
to
2
minutes
— Describe
the
value
you
can
contribute
to
a
given
posi&on,
explain
why
you’re
the
best
person
for
the
job
and
talk
about
your
background
in
a
story-­‐like
format
— Search
on
YouTube
for
“Video
Resume”
and
you’ll
see
lots
of
examples
20

21. Pinterest
-­‐
What
is
it?
— Pinterest
is
a
“virtual
pinboard”
that
lets
people
share
anything
and
any
topic
on
the
web
that
they
find
interes&ng
and
beau&ful
–
e.g.,
pictures,
quotes,
recipes,
etc.
— Conceptually
similar
to
social
bookmarking
sites.
— Content
is
organized
in
“Boards”
and
organized
in
categories.
— Each
piece
of
content
is
called
a
“Pin”
21

22. Examples
of
Pins
22

23. Pinterest
is
one
of
the
largest
social
media
networks
on
the
web.
The
network
saw
+4377%
growth
between
May
2011
and
May
2012.
23

24. How
to
use
it
— Pin
your
resume
— Create
a
resume
pin
board
— Follow
career
experts
— Link
to
your
Pinterest
resume
(Facebook,
LinkedIn)
— One
more
tool
for
your
arsenal
‹#›
24

25. 25

26. ‹#›
26

27. LinkedIn
— LinkedIn
–
80%
of
employers
use
for
pre-­‐screening
— The
world’s
largest
professional
network
with
over
238
million
registered
members
and
growing
rapidly.
— Connects
you
to
your
trusted
contacts
and
helps
you
exchange
knowledge,
ideas,
and
opportuni&es
with
a
broader
network
of
professionals.

28. LinkedIn
Connec&ons
— 2nd
degree
are
friends
of
your
direct
contacts.
— 3rd
degree
are
friends
of
friends
of
your
direct
contacts.
— Generally
can't
contact
3rd
degree
directly
unless
you
also
know
them
from
somewhere.
— You
can
ask
for
an
Introduc&on
to
start
a
dialog
that
might
lead
to
either
of
you
invi&ng
the
other.
— Or
you
can
simply
join
a
group
that
they
belong
to
and
you'll
be
able
to
contact
them
directly
and
any
other
member
of
the
group
28

30. Profiles
— First
step
in
controlling
your
professional
iden&fy
online.
— Authorita&ve
source
on
your
career.
— Represents
your
career
accomplishments
and
opens
the
door
to
new
opportuni&es.
— Communicates
your
professional
brand.
— Enables
people
to
connect
and
reconnect
with
you.
— 100%
complete
profile
contains
an
execu&ve
summary,
your
skill
set,
educa&on,
3
recent
posi&ons
and
3
recommenda&ons.
30

32. 32

34. Profile
-­‐
Job
History
— Add
at
least
3
recent
posi&ons.
— If
you
company
isn’t
listed,
add
it.
— Provide
details
on
your
responsibili&es.
This
drama&cally
helps
improve
search
results.
34

35. 35

36. 36

37. 37

38. Profile
-­‐
Educa&on
— Include
detail
about
your
formal
educa&on.
Let’s
people
you’ve
known
in
the
past
connect
with
you.
— Where
and
what
you’ve
studied
provides
insights
into
your
professional
exper&se.
— Opens
up
valuable
connec&ons
to
Alumni,
Professors
or
others
with
similar
backgrounds.
38

39. 39

40. 40

41. Profile
–
Recommenda&ons
— Quick
way
for
people
to
get
a
sense
of
your
strengths
as
a
professional
and
for
you
to
help
out
your
connec&ons
in
a
few
simple
steps.
— Click
on
“Asked
to
be
Endorsed”
on
any
posi&on
on
your
profile
and
select
which
connec&on
can
speak
to
your
work
at
that
posi&on.
— They’ll
submit
a
brief
recommenda&on
for
your
approval.
— You
can
control
which
recommenda&ons
to
display
by
clicking
“Manage”
— 3
recommenda&ons
required
to
have
a
100%
complete
profile.
41

43. 43

44. Profile
–
Recommenda&ons
— To
recommend
the
strong
work
of
a
colleague
or
business
partner,
visit
their
profile
and
click
“Recommend
this
person”
be
sure
to
include
specific
details
in
your
recommenda&on.
— An
authen&c
recommenda&on
helps
people
to
get
a
sense
of
what
it’s
like
to
work
with
this
person.
44

45. 45

46. 46

47. 47

48. From Mashable
48

50. Inbox
— Center
of
communica&on
— Take
ac&on
on
messages
and
invita&ons
— Flag,
delete,
archive
or
mark
messages
as
read
or
unread
— Filter
messages
by
type
and
sort
by
name,
date,
or
subject
50

51. 51

53. Search
— Like
Google,
enter
a
keyword
— Search
your
own
connec&ons
and
groups.
— Find
and
reconnect
with
people,
or
look
for
new
connec&ons
by
company,
exper&se,
or
educa&on.
— Filter
search
results
by
powerful
facets
like
loca&on,
industry,
language,
and
more.

54. 54

55. 55

56. 56

57. 57

58. 58

59. 59

60. People
You
May
Know
— Quickly
helps
you
find
people
and
build
professional
rela&onships.
— Find
people
from
the
home
page
or
under
the
Contacts,
Add
Connec&ons
menu
item.
— You
can
ask
someone
you
recognize
to
connect,
remove
someone
you
don’t
know
(x)
or
click
through
to
their
profile
to
learn
more
about
them.
— When
viewing
the
complete
list,
you
can
filter
by
where
they
work,
used
to
work
or
where
they
went
to
school.
— You
can
assess
the
people
you
have
in
common.
60

61. 61

62. 62

63. Groups
— Quickly
discover
the
most
popular
discussions
in
your
professional
—
—
—
—
—
groups.
Have
an
ac&ve
part
in
determining
the
top
discussions
by
liking
and
commen&ng.
Follow
the
most
influen&al
people
in
your
groups
by
checking
the
Top
Influencers
board
or
clicking
their
profile
image
to
see
all
their
group
ac&vity.
See
both
member-­‐generated
discussions
and
news
in
one
seang.
Easily
browse
previews
of
the
last
three
comments
in
a
discussion.
Find
interes&ng
discussions
by
seeing
who
liked
a
discussion
and
how
many
people
commented.
63

64. 64

65. Groups
— Search
for
your
industry
or
a
career
keyword,
and
find
a
group
that
fits
—
—
—
—
—
—
your
interest.
Once
you’ve
been
accepted
to
the
group
you
can
share
relevant
content
by
star&ng
a
discussion
or
pos&ng
a
link
in
the
share
box.
Sharing
consistently
is
a
good
way
to
quickly
iden&fy
yourself
as
an
expert
in
your
field
or
industry.
Click
on
your
photo
to
see
your
updates
as
well
as
what’s
changed
in
the
discussions
you’ve
started,
joined
or
followed.
Good
way
to
keep
track
of
discussions
most
important
to
you
and
your
career.
Aher
sharing,
check
out
the
newest
discussions
in
the
slide
show
below,
and
cast
your
vote
by
liking
or
commen&ng.
Under
each
discussion
you’ll
see
the
last
3
members
who
have
commented,
click
on
the
headline
to
see
all
comments.

67. 67

68. 68

69. 69

70. 70

71. Jobs
— LinkedIn
Jobs
helps
you
find
or
fill
that
next
job
using
the
power
of
your
network.
— Job
seekers
can
u&lize
inside
connec&ons
at
poten&al
employers
to
help
land
their
dream
job.
— Hiring
managers
can
tap
into
a
network
of
over
150
million
professionals
to
find
the
ideal
candidate
with
the
specific
skill
set
and
experience
needed.
71

73. Jobs
— U&lize
the
advanced
job
search
to
take
that
first
step
towards
that
dream
job.
— Along
with
specific
keywords
you
can
tailor
your
search
by
specifying
an
experience
level
or
job
&tle
to
find
the
right
job
for
your
specific
situa&on
and
career
goals.
— Addi&onally,
you
can
refine
your
search
using
the
following
criteria:
— Loca&on
— Experience
level
— Date
posted
— Title
— Company
— Job
Func&on
(ex:
Wri&ng
/
Edi&ng)
— Industry
(ex:
Entertainment)

74. 74

75. 75

76. Jobs
-­‐
Search
— Jobs
that
match
your
search
terms
and
filtering
criteria
will
be
returned
in
two
clickable
tabs:
— LinkedIn
Jobs:
posi&ons
posted
directly
on
LinkedIn,
including
exclusive
lis&ngs
— The
Web:
posi&ons
from
partner
sites
all
over
the
web
— Regardless
of
the
source,
LinkedIn
will
display
who
in
your
network
can
help
you
with
the
posi&on.
With
LinkedIn
you
can
reach
out
through
your
network
and
find
the
right
person
at
the
company
for
more
informa&on,
to
answer
any
ques&ons,
or
even
introduce
you
to
the
hiring
manager.
— Once
you’ve
returned
search
results,
if
you’d
like
to
expand
or
refine
your
query,
click
the
“refine
search
results”
buPon
and
make
changes
without
losing
the
informa&on
you’re
already
entered.

77. 77

79. 79

80. Company
Pages
— Central
hub
where
millions
of
LinkedIn
members
can
go
to
keep
in
the
loop
on
company
news,
products
and
services,
business
opportuni&es,
and
job
openings.
— Also
perfect
place
to
start
conversa&on
with
your
customers,
prospec&ve
clients,
job
seekers,
post
company
updates.
— Post
industry
ar&cles
and
fun
facts.
— These
updates
appear
on
your
company
page
and
also
the
pages
of
your
followers.
— Have
followers
Like
your
post
so
it
goes
viral.
— Analy&cs
pages
to
see
ac&vity
on
the
page.
80

81. 81

82. 82

83. 83

84. 84

85. In
Summary
— Cover
the
basics
–
100%
complete
profile
— Get
meaningful
recommenda&ons
— Post
updates
— Join
groups
— Make
connec&ons
85

86. Keep
It
Current
— Post
new
content
and
status
updates
regularly
— Con&nue
to
comment
on
other
blogs
— Con&nue
to
listen
to
what’s
being
said
out
there
— Make
it
easy
for
people
to
reach
you
— Be
confident
and
consistent
86

87. You’re
ready!
— Integrate
social
media
and
the
tradi&onal
approach
–
add
all
your
social
media
links
to
your
resume!
87

88. Thank
you!
Bridget
Gibbons
Bridget@GibbonsDigital.com
@gibbonsdigital
Fb.com/gibbbonsdigital
www.GibbonsDigital.com
Slideshare.net/gibbonsdigital
88