Explore the growing phenomenon some are calling the best social media since Facebook and Twitter. Pinterest is a visual bulletin board that lets you discover new things and get inspiration from people who share your interests —books, travel, home décor, wedding planning, favorite recipes, anything! This class will show you how to set up your pinboards, “pin” and “re-pin” items off the web, “follow” pinners, and “like” photos. Join us and expand the community of people who stimulate your personal – and professional – creativity.

2. Topics
— Background
— What
is
Pinterest
— Stats
and
the
Buzz
— Ge6ng
Started
— How
to
use
it
— Wrap-­‐up
2

3. Background
— Development
of
Pinterest
began
in
December
2009,
and
the
site
launched
in
March
2010,
used
to
be
on
an
invitaHon
only
basis,
but
no
more.
3

4. Pinterest
Co-­‐Founders
Ben
Silbermann
and
Evan
Sharp:
“We
wanted
to
create
a
place
where
you
can
go
to
upload
or
collect
things
on
the
web
and
simply
organize
it
the
way
you
want
to.”
4

5. What
is
it?
— Pinterest
is
a
“virtual
pinboard”
that
lets
people
share
anything
and
any
topic
on
the
web
that
they
find
interesHng
and
beauHful
–
e.g.,
pictures,
quotes,
recipes,
etc.
— Conceptually
similar
to
social
bookmarking
sites.
— Content
is
organized
in
“Boards”
and
organized
in
categories.
— Each
piece
of
content
is
called
a
“Pin”
5

6. Examples
of
Pins
6

7. What
is
it?
— People
can
“like”
your
pins
and
they
can
“repin”
them
on
their
boards,
comment
on
them
and
share
on
Facebook
and
TwiVer.
— You
can
follow
people
and
they
can
follow
you.
And
they
can
just
follow
one
of
your
boards
if
they
choose.
7

8. Pinterest
is
one
of
the
largest
social
media
networks
on
the
web.
The
network
saw
+4377%
growth
between
May
2011
and
May
2012.
8

9. In
the
news…
9

10. TechCrunch, 2012
10

12. 12

13. Mashable, 2012 13

14. What
are
people
pinning?
Mashable, March 2012
14

15. Pins
by
Method
15

16. Ge6ng
Started
16

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53. AnalyHcs
for
Business
Page
‹#› 53

54. Pins
‹#› 54

55. Repins
‹#› 55

56. ‹#› 56

57. ‹#› 57

58. Add
Pinterest
Icon
to
your
website
hVp://pinterest.com/about/goodies/
58

59. 59

60. 60

61. ‹#› 61

62. ‹#› 62

63. Engaging
on
Pinterest
— Build
your
brand
out,
share
interesHng
and
relevant
content,
create
engagement
— Add
products
with
prices
to
drive
awareness
— Service
businesses
can
create
posHngs
with
infographics
that
contains
useful
informaHon
or
a
graphic
with
a
quote
— Post
videos
(hosted
on
YouTube)
— Add
links
to
your
pins’
descripHons
giving
your
business
the
benefit
of
your
links
carrying
over
with
your
pins
when
users
re-­‐pin
them
63

64. Engaging
with
Pinterest
— Run
compeHHons
where
the
winner
is
the
user
who
pins
the
best
pictures
or
has
the
Pinterest
board
with
the
best
collecHon
of
pins.
— Run
offers
-­‐
Pin
images
of
offers,
giveaways,
discounts
from
your
website
and
detail
your
offer
in
the
descripHon,
or
you
can
create
images
exclusively
for
Pinterest
where
everything
about
the
offer
is
wriVen
on
the
image.
64

65. Engaging
with
Pinterest
— So
make
sure
you
add
at
one
or
more
shareable
image
to
every
page
of
your
website
so
your
readers
get
to
choose
their
favorite
image
to
pin.
— Find
the
most
shared
images
on
Pinterest
and
get
to
know
who’s
sharing
them.
You
need
to
do
this
regularly
to
improve
your
own
Pinterest
markeHng
strategy.
65

66. 66

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70. 70

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72. 72

73. 73

74. 74

75. hVp://woobox.com/pinterest
75

76. ‹#› 76

77. Monitor
Your
Google
AnalyHcs
77

78. Thank
You!
Bridget
Gibbons
bridget@gibbonsdigital.com
Gibbonsdigital.com
@gibbonsdigital
i.com/gibbonsdigital