1. ADAM – The fastest way to be at home
www.handscompany.com
Gianmarco E. Cataldi
g.cataldi@handscompany.com
Alzaia Naviglio Grande, 54
20144 - Milano

2. SUMMARY
www.handscompany.com
We founded Hands company to allow eveybody to take advantage of the potential of robotics in the daily life. Adam is a sample of
how robotics will improve our life at an affordable price.
Briefly, Adam allows you to back home faster than a click. Everytime, everywhere and with any device. You will feel as if you were
truly inside your home because you will be able to communicate with those inside and to move inside the home.
Story
Founded in 2012 by three young guys of 21 years old, the startup has growth not only because of the technical aspects, they were
initially 3 and now are 9, but also for what is the identity of the startup.
The constant closeness to the world of robotics and all the problems connected with it, has revealed that this field is far away from
our daily lives. This led us to focus our corporate mission on three fundamental questions:
• Why robotics, science with a huge potential, is not available to everyone?
• Why there aren’t any products able to improve our daily life?
• Why is not present in our houses?
Satisfy these needs has become the mission of Hands Company, which can be translated into:
Revolutionize robotics and make it available to everyone!
2

3. Chris&an
Psictheter
(25)
-­‐
FIRMWARE
&
SOFTWARE
DEVELOPER
Degree
of
computer
engineering
at
Politecnico
di
Torino
Aldo
De
Carlo
(22)-­‐
DESIGNER
3°
year
student
of
Architecture
at
Politecnico
di
Torino
He
is
an
intern
at
Studio
Ata
of
Architecture.
Diego
Iudice
(25)-­‐
ELECTRONICS
ENGINEER
Bachelor
of
electronics
engineering
at
Politecnico
di
Bari.
He
is
currently
studyng
for
degree.
Shirzad
Zarei
(19)
1°
year
student
of
mechanical
engineering
at
Santa
Barbara
City
College.
Always
been
in
business
world
through
the
conDnuous
experience
in
the
family,
REVITA
RUGS,
based
in
New
York
Francesca
Iannibelli
(22)-­‐
Co-­‐Founder
3°
year
student
of
building
engineering
at
Politecnico
di
Milano.
Thanks
to
her
knowledge,
she
is
an
important
team
member
for
the
technical
aspects.
Antonio
Cavaliere
(22)-­‐
Co-­‐Founder
3°
year
student
of
Economics
at
Università
CaSolica
di
Milano.
He
was
an
intern
at
an
accounDng
firm.
Francesco
De
Michele
(22)
3°
year
student
of
Law
at
Università
CaSolica
di
Milano.
He
had
an
experience
as
intern
in
the
lawer’s
office
of
his
father.
Gianmarco
E.
Cataldi
(22)-­‐
Fouder
&
CEO
3°
year
student
of
mechanical
engineering
at
Università
degli
Studi
di
Parma.
Always
been
in
the
business
world
through
the
conDnuous
experience
in
the
family
business,
where
he
had
done
many
tasks
and
had
the
opportunity
to
learn
a
lot
of
entrepreneurial
world.
Alessandro
Tasora
(42)
MECHANICAL
ENGINEER
-­‐
ADVISOR
RoboDcs
Professor
at
Università
degli
Studi
di
Parma
Rachid
Ouchary
(25)-­‐
INTELLIGENT
VISION
SYSTEM
DEVELOPER
Degree
of
computer
science
at
Politecnico
di
Torino

4. PROBLEM
www.handscompany.com 4
Many people are obliged to spend a lot of time away from home for many reason (work, study etc.). Despite the several innovation
introduced to solve the problem to back home or somehow “bridge the distance”, there is not a solution able to completely satisfy our
needs. The actual solution are:
• Skype or video call through smartphone/tablet: a video-call system. It is a static experience because it doesn’t allow the
user to move inside the home. It can be used only if somebody answer to your call.
• Telepresence robot: they are oriented to place like companies and office and not families and to the home. For this reason
they have expensive price, technical features specifically oriented to video conferences and also characterized by uncared and
“cold” design.
162 cm
101,6 cm
Double
Price: $2.499
Vgo
Price: $6.000
+ $100/month
Anybots
Price: $9.700
Texai
Price: $4.200
Jazz
Price: $10.400
ROBO
Dynamics
Price: $10.000
Giraff
Price: $1.800
to $3.000
BEAM
Price: $16.000
Robotics has the potential to solve the problem of the distance but at the moment is not used as it should be.
We have analyzed the problem and we can conclude that the competitors listed above embrace the three big deals of robotics:
use, price and design.

5. THE SOLUTION: ADAM
www.handscompany.com
Adam allows you to virtually enter in your own home through your PC, tablet or smartphone, via an internet connection and
make a simple and safe visit as if you were physically in that place.
In short, is a mobile platform that allows people away from their house to comunicate face to face and interact with their own
family. Thanks to the opportunity to control it remotely, Adam can be used even if there is nobody in the home, and it act at
the same time as a sofisticated video surveillance system. The problem described before are Adam’s strenght points.
Utility: Oriented to the home, is characterized by technical features that allows the user to have total autonomy access and
freedom of movement in the house.
• It can turn it on/off remotely. You can enter in your home even if there’s nobody inside
to answer your call;
• Opportunity to get in charge autonomously so it can be always ready for a new access;
• The intelligent vision able to recognize each enviroments of the home so the user
could be able to send the robot in a specific room autonomously;
• The opportunity to communicate with the home automation already present in the home.
None of the competitors listed have these technical characteristics, because they are oriented
to companies or office, so they apparently don't need those features. Through the communication
with the home automation, we want to increase the user experience, making him feel even more
inside his own home.
Price. Affordable than the competitors’ price and accesible to every family.
Design. The elegance and the care of every aesthetic detail turn into a welcoming presence
and in harmony with the intimate atmosphere of the home.

6. 6
TECHNOLOGY
Technical features Design
Weight: 8 kg
Height: 43,3 in
Lithium battery: 5 hours
Minimal, armonious, Design piece
Characteristics and strengh points
- Management of the function directly directly from PC, smartphone and tablet through
application developed in HTML5;
- Switching on and off remotely through WiFi module;
- 10” touch-screen monitor;
- Obstacles detecting sensors and intelligent vision system to simplify the navigation through
primesense sensor and application developed by our team;
- Possibility to get in charge autonomously;
- Simple shape, reassuring, soft, highly desing content;
- Communication with home automation thanks to z-wave gateway.
More pictures of Adam at: http://www.flickr.com/photos/handscompany/

7. MARKETING
www.handscompany.com 7
The society we’re living in requires us a lifestyle increasingly busy and, because of work, study and other
reasons, spend our time at home, in the warmth of our family is not something so easy to have.
For this reason Hands Company offers Adam as solution of the problem of the distance, concentrating its
efforts on the home. That is why the main target is the family. However the customer target of Adam could be
very wide thanks to the affordable selling price and its technical features that distinguished it to the
competitors.
FAMILY
PEOPLE WITH DISABILITIES
• People with disabilities
• Elderly
• Sick people
COMPANIES and OFFICE
• Professionist
• Companies
SCHOOLS, UNIVERSITIES
HOSPITALS, NURSING HOMES, CLINICS
STORES, SHOPPING CENTRES, MUSEUMS
1st Target : Home 2nd Target : Other enviroment

8.
SALES
www.handscompany.com 8
The main distribuition channels in which Hands Company wants to place its robot are essentially two:
- the big warehouse stores;
- through internet.
United States represent the mainly market, wider and receptire than the single european states, as well as being more predisposed
at the architectural level with the presence of a greater number of larger house.
In a second step, the goal is to open the market up to Asia, very careful inclined to purchase innovative electronic equipment.
TREND & POTENTIAL BUSINESS
Video-Call Trend
One in five americans has tried a video call or video chat from a PC or smartphone, this is the result of a survey carried out by “Pew
Research Center's Internet & American Life Project”.
Video-Security Trend
“IMS Research” (leading provider of market research and consultancy to the global electronics industry based in UK) has revealed
that video surveillance is increasing its market very fast in the last three years (2009-2012) with an annual increase of 29%, a positive
trend that, in EMEA, carry it to 33% per year. Specifically, the digital cameras that use an IP protocol are those that are riding the
greatest growth.
These analyses make us easily understand how the telepresence robots will become tools increasingly in demand, both in work
places and homes.

9. MILESTONES
www.handscompany.com 9
Idea
and
start
building
amatorial
prototype
ParDcipaDon
at
the
exhibiDon
of
roboDcs
(as
a
visitor)
*
Ago ’11 Nov ’11 Gen ’12 Feb ’12 Nov ’12 Feb’13 Jun 13 Jul 13 Mar’14
ConsDtuDon
of
the
work
team
and
start
of
the
study
of
design
and
corporate
image
Start of the
construction of the 1°
prototype
Reunion of the
development team
and initiation of the
restyling of design
and technical
improvements
ParDcipaDon
and
public
presentaDon
of
ADAM
at
"RoboDcs
2012"
in
Milan
Financial
Partner
Production and
placing on the
market
Certifications
The diagram shows the phases already passed, the current state and future steps finalized the
place of ADAM placing on the market:
End of restyling of the
2° prototype
Testing and final
engineering for the
production

10. CONCLUSION
www.handscompany.com
Hands Company wants to forever revolutionize the world of robotics making it accessible to everyone to take
advantage of its benefits to make the all the places where we live everyday safer and smarter than ever before.
Our goal is not to sell a product but is to gift to our customers the opportunity to achieve a dream. The most beautiful
dream: be at home whenever you want and be near to the beloved people.
HOW IT WILL IMPROVE OUR DAILY LIFE
Think about all the times you wanted to control your kids left alone at home or to urgently communicate with the
baby-sitter.
Think of all times you want to make sure that everything’s fine at home when you are on holiday; or check the reason
why your alarm sounded, without having to run back home to check. It guarantees a unique safety!
Think about the serenity that you will reach knowing that you will have the opportunity to be everytime close to your
own family, without having to give up to say good night to your loved one or to their children after reading them a
fairy tale.
All these experiences would be lived in every moment of your life and, above all, from anywhere you are: with your
PC in the office, with your smartphone when you are out for dinner or with your tablet on holiday.
Everytime, everywhere, and with any device. In just one click!
10

11. FINANCING
www.handscompany.com 11
HANDS COMPANY is raising $ 250.000 to finance the start-up phase and the imminent
production and consequent sale, that includes:
- Final engineering phase;
- Certifications;
- Realization of injection mold for the outer shell, for a better quality of design;
Realization of 50 prototypes to start the phase “market test” with which can test the
robot in multiple predictable situations within a home in order to make any improvements
before an industrial production.