3. Janel Burns
Account Manager
Annie Thompson
Brand Manager
GiGi Huang
Digital Expert
Rita Ma
Research Director
Haley Nagle
PR/Promotions/Events
Manager
Alex Zhuang
Media Manager

4. PRIMARYRESEARCH
Market Appraisal
Technology
Digital
Marketing
Customer
Satisfaction

5. NCD CUSTOMER ANALYSIS
Demographic
Trends
PRIMARYRESEARCH

6. Newton
29%
W h e r e a re t h e y f ro m ?
Newton
Boston
12%
PRIMARYRESEARCH

7. Greater Boston Area
Waltham
Watertown
Weston
Newton
Boston
Wellesley
Needham
Note: The remaining areas are less than 10%
PRIMARYRESEARCH

8. Loyal Customer Base
PRIMARYRESEARCH

9. PRIMARYRESEARCH

10. Mr. and Mrs. Smith
Mrs. Johnson
PRIMARYRESEARCH
C U S TO M E R P R O F I L E

11. S W O TA N A LY S I S
Strengths
Weaknesses
Customer Service
WOM
Quality of Service
Team Dynamic
Website
Brand heavily relied
on Levitt’s name
Social media
inconsistency
Opportunities
Threats
Gym Partnerships
Strong social media
presence
Employee
Inconsistencies w/
patient contact
Heavy patient load
Increased competition

12. The
BIGIDEA
small changes
BIG IMPACT

13. Refresh
re·fresh /riˈfreSH/ - give new strength or energy to; reinvigorate
Infuse
in·fuse /in-fyooz/ - Instill (a quality) in someone or something
Integrate
in·te·grate /ˈin-tə-ˌgrāt/ - to form, coordinate, or blend into a functioning or unified whole

14. Refresh
na·vy ˈnā-vē - trust, honesty and loyalty
sil·ver ˈsil-vər - soothing, calming and purifying
black ˈblak - respect
white /(h)wīt/ - soothing, calming and purifying

15. Infuse
“from our smile to yours”

16. Integrate
I M C S T R AT E G Y

17. D I G I TA L S T R AT E G Y
&TACTICS

18. D I G I TA L S T R AT E G Y
&TACTICS

19. D I G I TA L S T R AT E G Y
&TACTICS

20. D I G I TA L S T R AT E G Y
&TACTICS

21. D I G I TA L S T R AT E G Y
&TACTICS

22. D I G I TA L S T R AT E G Y
&TACTICS

23. D I G I TA L S T R AT E G Y
&TACTICS

24. D I G I TA L S T R AT E G Y
&TACTICS

25. D I G I TA L S T R AT E G Y
&TACTICS

26. D I G I TA L S T R AT E G Y
&TACTICS
Blog
Website

27. D I G I TA L S T R AT E G Y
&TACTICS

28. M E D I A S T R AT E G Y
&TACTICS

29. D I G I TA L S T R AT E G Y
&TACTICS

30. P R S T R AT E G Y
&TACTICS

31. PR&PROMOTIONS
S T R AT E G Y & TA C T I C S
Partnership
Media
Relations
PR
Thank
You
Cards
Event

32. MARKETINGINTERN

33. B U D G E TA L L O C AT I O N

34. PRINT COST
30
50
Brochure
Business Card
Appointment Card
250
B U D G E TA L L O C AT I O N

35. DIGITAL COST
120
Website
Facebook Promotion
3600
B U D G E TA L L O C AT I O N

36. small changes
IMPACT
BIG