Teens smoke cigarettes not because of the taste but because cigarettes are Social Tools. Find out how anything can be a Social Tool and how you can improve the role of your product as a Social Tool (one that's even better than a cigarette!) http://www.mobileyouth.org/register-for-upcoming-webinar/

1. [WEBINAR]

2. Youth smoke because cigarettes are
Social Tools
Anything can be a Social Tool!

3. Join our webinar to find out:
1. What are Social Tools?
2. Is your product/brand a Social Tool?
3. How to turn your product into a Social Tool
(one that’s better than cigarettes)

4. CLICK
HERE
Register to join
the webinar
it’s free!

5. Cigarette companies know
the importance of
youth market

6. “The ability to attract new smokers and
develop them into a young adult franchise is
key to brand development.”
1999 Philip Morris report, "Five-Year Trends 1988-1992." Bates No.
2044895379-484

7. "They represent tomorrow's cigarette
business. . . As this 14-24 age group matures,
they will account for a key share of the total
cigarette volume -- for at least the next 25
years."
September 30, 1974 R.J. Reynolds Tobacco Co. marketing plan presented to the
company's board of directors. Bates No. 501421310-1335

8. “Pre-smokers.”
Term used in a 1973 RJR draft paper to describe teens trying
cigarettes, "Some Thoughts About New Brands of Cigarettes For the Youth Market."
Bates No 502987357-7368.

9. You hear about cigarette companies
changing their products to capture a
younger market

10. You hear about cigarette companies
changing their products to capture a
younger market
"It's a well-known fact that teen-agers
like sweet products. Honey might be
considered."
September 1972 memo to Brown & Williamson from Marketing
Innovations, "Youth Cigarette -
New Concepts." Bates No. 170042014

11. You hear about cigarette companies
changing their products to capture a
younger market

12. but teens don’t smoke cigarettes
for the taste
You hear about cigarette companies
changing their products to capture a
younger market

13. Youth smoke because cigarettes are
Social Tools

14. Youth smoke because cigarettes are
Social Tools
Anything can be a Social Tool!

15. CLICK
HERE
Register to join
the webinar
it’s free!

16. All memo quotes from:
http://www.tobaccofreekids.org/research/factsheets/pdf/0114.pdf