Brands have been marketing to a fictional version of youth. Here are some interesting findings from our research about what today's young people are REALLY all about.

1. The Secret Life of Youth
7 surprising facts about tomorrow’s customers

2. Marketers will do ANYTHING
to win the youth market
“Honey might be considered”
memo to Brown & Williamson from Marketing Innovations,
“Youth Cigarette - New Concepts”

3. but most of our ideas about
youth are DELUDED at best

4. CLICK
HERE
GET INSIGHTS ON YOUTH
THE SOCIAL CUSTOMER
Silly Social Tools
Meet the
Social
Customer
10 insights into her world
(c) flickr clickflashphotos
Anthropology
of Everyday
the
how social tools shape identity,
influence and interaction
by Graham D Brown
mobileYouth.org

5. FACT#1
Today’s youth plan for
their financial future

6. 94%
of students in Australia
save an average of
$600/month to
buy a house
in the next 5 years
FACT#1
Today’s youth plan for
their financial future

7. FACT#2
They prefer to meet
offline whenever possible

8. 67%
of students prefer
meeting face-to-face
over texting, phone calls,
or chatting online
FACT#2
They prefer to meet
offline whenever possible

9. FACT#3
They like brick & mortar
classrooms

10. 78%
of students prefer
attending actual
classrooms than
going to virtual ones
FACT#3
They like brick & mortar
classrooms

11. FACT#4
They have less online
friends than you think

12. 155
is the average number of
Facebook “friends” teens
have actually interacted
with at least once - the
other 1377 are ignored
FACT#4
They have less online
friends than you think

13. FACT#5
Their #1 hangout
destination is home

14. 86%
of teens prefer to dine
with friends at home. It’s
the #1 choice over mall,
food courts or restaurants
FACT#5
Their #1 hangout
destination is home

15. FACT#6
They care about online
privacy

16. <5%
share their real
relationship status on
Facebook. Online, they’re
“married to” a celebrity or
a fictional character
FACT#6
They care about online
privacy

17. FACT#7
They don’t care about
your cool ad campaigns

18. #1
reason youth try a new
service is because of
poor customer
experience with a
competitor.
FACT#7
They don’t care about
your cool ad campaigns

19. #1
reason youth try a new
service is because of
poor customer
experience with a
competitor.
FACT#7
They don’t care about
your cool ad campaigns- RETENTION IS THE NEW ACQUISITION -

20. Want more insights?

21. CLICK
HERE
GET INSIGHTS ON YOUTH
THE SOCIAL CUSTOMER
Silly Social Tools
Meet the
Social
Customer
10 insights into her world
(c) flickr clickflashphotos
Anthropology
of Everyday
the
how social tools shape identity,
influence and interaction
by Graham D Brown
mobileYouth.org