Selling pink phones still work in getting more female customers ... if you're still in 2005

1. Selling
Pink
Phones

2. Remember
the success of
Motorola RAZR Pink?
(yes? congrats, you’re old)

3. That was before
That was when
Facebook was still called THE Facebook

4. In the days of feature phones,
color was a selling feature
but those days are long gone

5. Find more presentations
on mobile customer behavior on
http://www.mobileyouth.org

6. Women are
chief decision makers in households
43% of decisions are made by woman
31% of decisions are made together
source: mobileyouth report

7. But when was the last time you saw a
pink fridge or a pink car?

8. Did you really think
a different color scheme is
a game changer?

9. Your customer looks at your product
and wonder if it helps fulfill her social need
to belong and be significant
Regardless of gender:

10. Your customer looks at your marketing
and wonder “where am I in this story?”
Regardless of gender:

11. Your customer looks at your marketing
and wonder “where am I in this story?”
Regardless of gender:
That’s being optimistic

12. Your customer buys on peer recommendation
not your ads
Regardless of gender:
banner blindness is universal

13. Demographic segmentation
holds ever less relevance
Just an iranian girl in tehran doing parkour
(from facebook page: iranian parkour girls)

14. Purchase preference
& buying behavior
are better predicted by
interests & passions

15. Purchase preference
& buying behavior
are better predicted by
interests & passions
Not exactly addressed by a different paint job

16. Find more presentations
on mobile customer behavior on
http://www.mobileyouth.org