1. No More Dead Air
Hey, Brand! You can stop talking now
What being a talk show host taught me about Fans & branding
~ Ghani Kunto
Photo via Flickr cogdogblog

2. Yesterday,
if you don’t talk,
there’s dead air
Photo via Flickr CarbonNYC

3. Yesterday,
if you don’t talk,
there’s dead air
Today,
if you talk,
all we hear is STATIC
Photo via Flickr CarbonNYC

4. Hollywood pumps out Harry Potter movies
every 2 years
Photo via Flickr eric_chet

5. Hollywood pumps out Harry Potter movies
every 2 years
Fans publish Harry Potter fan fiction
every day
Photo via Flickr eric_chet

6. From written words...
via http://www.harrypotterfanfiction.com/

7. ... to art work ...
via Smosh

8. ... to Fan-made movies
via TubeFilter

9. Your Fans are already speaking to each other
Are you really going to take the mic away
just so you can talk some more?
Photo via Flickr visual.dichotomy

10. Your brand is the talk show host
No one cares about what you have to say
Your job is to facilitate conversation
not to dominate it
Photo via Flickr d’n’c

11. Don’t worry about dead air
Your Fans are already singing in the background
Just turn down the brand volume and listen

12. You don’t have to be Harry Potter
to have Fans
Every brand has Fans

13. You don’t have to be Harry Potter
to have Fans
Every brand has Fans
Do you know yours?
http://www.mobileYouth.org

14. THE MOBILEYOUTH 2013 REPORT
youth marketing insights for handset brands,
content providers and operators
features:
29 reports
400+ pages
data, charts, cases
mobileYouth:
tracking youth & mobile culture since 2001
MOBILEYOUTH
youth marketing mobile culture since 2001

15. THE MOBILEYOUTH 2013 REPORT
http://www.mobileyouth.org
MOBILEYOUTH
youth marketing mobile culture since 2001