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1. Customer service is marketing
What are your customer touch points? Why do customers abandon brands?
High prices
s br iefi ng
hi
Poor customer service
t o gett
lick75%
Lack of options
C of all customer interaction
Others
0% 15%
source: mobileYouth via
Marketing Sherpa 2012
30% 45% 60%
is Customer Service According to brands According to customers
source: mobileYouth via Gartner 2012
Loyalty is an issue of service,
not price
MOBILEYOUTH
youth marketing mobile culture since 2001
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youth marketing mobile culture since 2001