What is Drupal's Destiny? We've had some success, but we're also seeing declining measures of activity and adoption. What does the future hold, and why does it matter? Josh has been a member of the Drupal community for over 10 years, has built hundreds of sites, and has started a couple different Drupal-centric companies. This presentation — originally developed as a keynote for Dallas Drupal days, and presented as a keynote for SANDCamp, GLADCamp, and Drupal Camp Mexico City — sketches the arc of what our favorite open-source CMS means for the wider world. We've got a lot of potential, but there's also a lot of risk.

1. DRUPAL’S DESTINY
Drupalcon Austin
June 3rd 2014
1

2. I GOT STARTED WITH
DRUPAL TRYING TO TAKE
OVER THE GOVERNMENT
2

3. 3

4. 4

5. SUMMER 2003: “HACK4DEAN”
BEGETS “DEANSPACE”
5

6. UNFORTUNATELY, THAT
DIDN’T WORK OUT.
6

7. BUT WE KEPT GOING.
7

8. CONTEXT
8
drumm
(drupal 5.0
maintainer)
me
zacker (Civicspace Founder)

9. 9

10. ADVENTURE CHENEY
10
Matt Cheney
aka populist
!
(Chapter
Three Co-
Founder, Huey
Long admirer)

11. CHAPTER THREE LLC
11

12. 12
davidstrauss
!
(Pressflow
maintainer,
Pantheon co-
founder & CTO)

13. PANTHEON SYSTEMS
13

14. I LIKE BEING AN
ENTREPRENEUR
14

15. I LIKE WINNING
15

16. BUT I ALSO REALLY LIKE
BEING A PART OF
SOMETHING BIGGER
16

17. 17

18. I BELIEVE THAT THE
INTERNET CAN BENEFIT
HUMANITY
18

19. (CORRELATION BETWEEN
INFORMATION SHARING
AND PROGRESS: IMAGE?)
19

20. 20

21. 21

22. #FAIL HAPPENS
22

23. #FAIL HAPPENS
WITH OR WITHOUT THE
INTERNET
23

24. ELON CHIDES SOFTWARE STARTUPS
24

25. 25

26. (BUT WE’RE THE PRINTING
PRESS; WE REALLY ARE;
IT’S A REALLY BIG DEAL)
26
BEN FRANKLIN > ELON MUSK

27. 27
Websites (duh)

28. THERE’S GOT TO BE A
THERE THERE
28

29. (BUT WE’RE THE PRINTING
PRESS; WE REALLY ARE;
IT’S A REALLY BIG DEAL)
29

30. 30

31. 31

32. 32
DRUPAL IS A MASHUP MACHINE

33. 33

34. THE WEB AS AN INDUSTRY
34

35. THE WEB AS AN INDUSTRY
35
$500 Billion
US Digital
Marketing Spend

36. THE WEB AS AN INDUSTRY
36
$106B
Online
Advertising

37. THE WEB AS AN INDUSTRY
37
$106B
Advertising
$130B
Websites
$106B
Online
Advertising

38. GOOGLE + YAHOO +
TWITTER + FACEBOOK
=
WEBSITES
38

39. (DUH)
39

40. THE CMS MARKET
40

41. CMS MARKET BY VOLUME
41
source: w3techs.com

42. LAMP IS WINNING
42

43. 43
CMS MARKET LEADERS

44. TOP 10K SITES
44source: builtwith.com

45. DON’T JUMP TO ANY
CONCLUSIONS
45

46. THE TRUE MARKET LEADER
46

47. 47
THE TRUE MARKET LEADER

48. WINNING IS RUNNING
A DOUBLE-DIGIT
PERCENTAGE OF THE WEB
48

49. I THINK IT’S IMPORTANT
THAT DRUPAL IS A
WINNER
49

50. (CORRELATION BETWEEN
INFORMATION SHARING
AND PROGRESS: IMAGE?)
50

51. (BUT WE’RE THE PRINTING
PRESS; WE REALLY ARE;
IT’S A REALLY BIG DEAL)
51

52. 52

53. WHAT WILL IT TAKE FOR
DRUPAL TO SUCCEED?
53

54. (HUGE LABOR FORCE)
54

55. 55

56. 56

57. (LABOR: DRUPAL
COMMUNITY)
57

58. 58

59. (LABOR: PROFESSIONAL
SERVICES ECOSYSTEM)
59

60. 60

61. 61Source: drupal.org/metrics

62. 62Source: drupal.org/metrics

63. 63Source: google trends

64. 64Source: google trends
DrupalRuby on Rails

65. WHAT CAN WE DO?
65

66. FRONT END:1ST CLASS
66

67. MASTER MOBILE
67

68. 68

69. 69

70. 70

71. 71

72. 72
source: buytart.net

73. DRUPAL IS IMPORTANT
BUT ALSO TOO HARD
AND TOO EXPENSIVE
73

74. 74

75. (FLEXIBILITY: MODULAR
ARCHITECTURE)
75

76. 76

77. 77

78. I’VE SEEN IT WORK
BEFORE
78

79. THE HISTORY-MAKING
PART OF THE WEB IS JUST
BEGINNING.
79

80. 80

81. (DRUPAL 8 FRONT END
UTOPIA)
81

82. WE’RE JUST GETTING
STARTED.
82

83. THE WHOLE WORLD IS
JUST GETTING STARTED
83

84. 84
Internet
access
Wealth

85. 85

86. IT IS ALMOST IMPOSSIBLE
TO OVERSTATE THE SCOPE
OF THE OPPORTUNITY
86

87. TECHNOLOGY BECOMES
REVOLUTIONARY WHEN
IT FADES INTO THE
BACKGROUND
87

88. WE HAVE A DUTY TO BE A
PART OF IT
88

89. QUESTIONS?
!
!
@OUTLANDISHJOSH
!
89