Music Video feedback - Max Boyle - A2 Media Studies

1. MUSIC VIDEO FEEDBACK
Q3:What have you learned from your Audience Feedback
Max Boyle A2 Media Studies

2. PRELUDE
 After I finished my 3rd render of my video, I put out a survey to see what people thought of
the video to see if it matched what I was trying to achieve, both in its audience and its
appeal.
 I did this alongside a focus group video so I got enough feedback to know what went
wrong, want went right, and what I could do to improve. Ultimately getting people to
evaluate my final product.
 I have learned a lot from my audience feedback, giving me a lot of information about how
I can/could of improved my video. If I had the time, I would re-film in accordance with
what I have learned from my audience.
 As you will see later on however, I did manage to fulfill a lot of what my target audience
enjoyed!

3. QUESTION 1
This is quite a basic question. I asked out of 10, how
they found the video. It collected a few varied results,
ultimately sitting around 7- 8 out of 10.This is a good
result! Seeing as how I knew that the video might be a
bit of a niche audience with the song.
As far as results go, this shows that I have a very
“Marmite” video with some enjoying it, and others
not so much.

4. QUESTION 2
Fairly self explanatory. I asked whether or not
the video fit the age group I was aiming for,
and again, a large result, of about 88% of
people saying it did and only 12% saying no.
Again this shows my video did seem to
appeal to the age group I was targeting at. I
am happy with this result, and believe I
successfully aimed my video at the right
people.

5. QUESTION 3
Receiving a mixed response when asking about
the story. A good percentage of people
understood what was going on, with some
people getting a slight grasp on the story, and
others just not fully understanding what was
going on.
From this I can gather that the story is
somewhat loose and open to some
interpretation, and that some people didn’t
understand that certain parts were almost
metaphorical if you will. I have learned from
this that making metaphors more obvious
would of likely helped the video!

6. QUESTION 4
I asked this question because I wanted to
see if the additions I made added to the
overall experience of the video, and made it
less dull, all 3 versions of the video we made
available to the respondents, so they would
have been able to see the difference
between the first and 3rd draft.
With the majority of response being yes, It
means that it did add some effect in one
way or another for the viewer. I added this
to add depth the to the video, and
thankfully it paid off. It was a decision I
wasn’t sure of myself, but risked to
hopefully improve the overall content.

7. QUESTION 5
Asking this was to prove that I met my target of
what kind of music video it was, it was designed
as a narrative/performance hybrid, so with the
majority of response being hybrid, I am glad it
came across, I can see how it might be a concept
as well, and narrative was something I was trying
to convey.
In turn, my audience believed the music video to
be a hybrid which is what I was aiming for!
I didn’t ask them to specify which hybrid, as the
majority of people I asked were not media
students, so I can take this result as a pinch of
salt, as it may not of been understood properly

8. QUESTION 6
In my final question I asked my respondents, I
wanted to know if my poster and digipak
worked well with the video.
With a majority saying yes, but some who are
torn between yes and no, it begs the belief that
my ancillary products might be a little bit too
“up-beat” for my video.This might mean that I
need to change the colour scheme slightly, or
in a way to bring the mood of the products
down slightly.
I use this later on in Q2 of my evaluation. And I
do agree with my audience to an extent.
Though I did want to portray the song in the
ancillary products.

9. CONCLUSION
 In Conclusion, I find that to a majority of viewers, the video fits its intended purpose and fits what I
planned out to do.
 A few minor changes might need to be made in the case of my ancillary products and possibly my
video
 The audience agreed that my video matches its original intent. ie, to be a hybrid video (Narrative
and Performance) and to be aimed at 16- 20 year olds.
 I have learned from all this, that even though my product and the ancillary products were enjoyed by
my target audience, there were many ways I could of improved my products, albeit this was an
experience to learn from, I still believe my product to be rough, and my audience have shown it
could be made smoother around the edges.