Quick-start Guide to Social Media
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To a business, kick-starting social media engagement may either appear to be too daunting, or too easy. It is neither. But a formalized process can help get it going without getting mired in the what-ifs, how-to’s and why-for’s. Presenting B2Bento’s Quickstart Guide to Social Media for Business. It’s nothing new, nor is it rocket science nor holy writ/”best practice”, etc. It’s the distillation of our experience working with our clients, knowledge gleaned through our readings and interactions with some of the finest minds in the B2B marketing space.
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Quick-start Guide to Social Media
- 1. Quick-start Guide to Social Media Anol Bhattacharya
- 2. HELLO!
- 3. I AM ANOL
- 4. I AM NOT A “SOCIAL MEDIA GURU”
- 5. GETIT COMMS www.getitcomms.com WE PROVIDE INNOVATIVE MARKETING & COMMUNICATION SOLUTIONS FOR HI-TECH & TELCO COMPANIES USING INTERACTIVE DIGITAL MEDIA (IDM) AND SOCIAL MEDIA
- 9. PAID MEDIA PRAYED MEDIA EARNED MEDIA
- 11. CONSUMERS HAVE NEVER BEEN SO CONNECTEDeven in B2B!
- 12. CONVERSATIONS ARE HAPPENING be a part of it WITH OR WITHOUT YOU
- 13. BE REMARKABLE IGNITE CONVERSATIONS remarkable ¦rimärkəbəl¦ adjective worthy of attention; striking
- 16. I can has Fans? Blah Blah Blah Blah Blah Social Media Douche-bag Expert
- 17. Cha-Ching!
- 19. 4 Followers • Mom • Dad • Neighbor's dog
- 20. Where is love?!
- 23. Brand Awareness? Demand Generation? Lead nurturing? Customer retention?
- 26. Inbound Analysis
- 28. Who are talking about your product(s)? Who are talking about your product category? What your competitors doing? Who are talking about your competitors?
- 29. Who are talking about your product(s)? Who are talking about your product category? What your competitors doing? Who are talking about your competitors?
- 31. Who owns which part of SM?
- 35. CONTENT WRITING TIPS #1 USE LANGUAGE OF BUYERS / PROSPECTS AVOID GOBBLEDYGOOKS “next generation,” “flexible,” “robust,” “world class,” “scalable,” “easy to use,” “cutting edge,” “mission critical,” “market leading,” “industry standard,” “turnkey,” “groundbreaking,” “interoperable,” “best of breed,” “user friendly,” etc.
- 36. CONTENT WRITING TIPS #2 USE HUMAN LANGUAGE IT’S ABOUT ‘THEIR’ BUSINESS CONTEXT NOT YOUR PRODUCT
- 37. CONTENT WRITING TIPS #3 RIDER - THE RATIONAL ELEPHANT - THE EMOTIONAL DATA, ROI, LIST POST STORIES, CASE STUDY
- 39. REACH # BLOG FEED SUBSCRIBERS # FOLLOWERS ON TWITTER # FANS ON FACEBOOK
- 40. REACH # BLOG FEED SUBSCRIBERS # FOLLOWERS ON TWITTER # FANS ON FACEBOOK BUZZ # OF MENTIONS (TWITTER, FACEBOOK, BLOGPOST) # CONVERSATIONS @ THE BLOG PAGE HIT ANALYTICS
- 41. REACH # BLOG FEED SUBSCRIBERS # FOLLOWERS ON TWITTER # FANS ON FACEBOOK BUZZ # OF MENTIONS (TWITTER, FACEBOOK, BLOGPOST) # CONVERSATIONS @ THE BLOG PAGE HIT ANALYTICS SENTIMENT
- 42. REACH # BLOG FEED SUBSCRIBERS # FOLLOWERS ON TWITTER # FANS ON FACEBOOK BUZZ # OF MENTIONS (TWITTER, FACEBOOK, BLOGPOST) # CONVERSATIONS @ THE BLOG PAGE HIT ANALYTICS SENTIMENT ENGAGEMENT
- 51. TO ERR IS HUMAN, TO ARR IS PIRATE pirates are cool!
- 52. BE INTERESTED TO BE INTERESTING
- 53. BE INTERESTED TO BE INTERESTING
- 54. BE INTERESTED TO BE INTERESTING
- 56. Quick-start Guide to Social Media