8. So, the Solution!
GetEchoed provides people with
the tools and the community
support to act on personal goals
Its about the journey; not about the
destination
9. How did we crack the demon…
Every goal is a journey. Every journey builds the user persona
Achieve & Inspire
Track
Collaborate
Goal Setting
Commitment
Category specific goals – begin with
small ones!
Inspiration on ‘Starter Goals’
Motivation
People with similar goals / interests – suggest
milestones, share learnings /pro tips
Focus on what is the action for
the day. Each milestone counts
Achieve & Inspire
Getting Back
Prestige
Completed goals / milestones
are inspirations for the
community
10. Why do people love us?
Quantified
- Measure impact
Rewarding
- Every experience leaves a legacy
Personalized
- Drive personal relevance
Social!
- Super fuelling community
12. Who tried cracking the challenge?
Direct
Everest
Bucketlistly
Lift
Indirect
WikiHow
SkillKindle
Quora
Wishberg
Facebook Groups
13. What’s special about us?
Understanding of the problem – Balance between personal focus and
community as a driver
14. Some numbers…
80% social
network users
active on user
groups
25% time on
web groups by
Indians
56% Non
internet users
active in groups
15. How do we make money?
3 Possible Sources
Corporate
Partnerships
Employee
engagement through
team goals
Brand Impressions
Powerful impression
compared to paid
search
Sponsored
Challenges
Brands connect with
users at a value level
through group
challenges
Brand and Corporate Partnerships to be driven basis verticals – once community behaviors are established
Long Term
Roof for thought leaders, corporates and brands to communicate with their audience by
fuelling their aspirations.
16. Why Us?
Tech Dude
Ex Linkedin
VIT, 2010
12+ years of experience
Founders
Product Geek
Ex Aon
LSR, 2009
Market Guy
Ex CISCO
MDU, 2010
Advisors
Country Economist, International
Growth Center Adviser, Population
Foundation India
Harvard University, Ex McKinsey
Product Development & Communities,
Brijj.com, InfoEdge India Ltd.
Top 100 Brand Experts in world