This document discusses the logo design for Adhi Beton, a division of the construction company PT. Adhi Karya that focuses on precast concrete. It considers four alternative logo designs and proposes that alternative number four be selected as it can best represent the brand and support marketing efforts both internally and to broader society. Key factors in the logo design include using the core colors and typeface of the parent company logo, having an icon that is prominent, modern, memorable and high impact to compete in the market.

1. 1
1

3. Since 1974 until today, PT. Adhi Karya has been attached and one of icon for
a company engaged in construction in every circuit. Various construction
works have been born by this limited liability company.
In a global millennium, the world of construction is certainly getting tight
competition. Creativity, Innovation, Efficiency and environmentally sound
concept, a series of preconditions that must be owned by a construction
company if it wants to win and be market leader in their field.
One of the efforts to realize the vision and mission of the
company is the creation of the Division of Precast and facilities to meet the
needs of all projects handled by Adhi Karya is named :
ADHI BETON

4. "Adhi Beton" is one of the divisions that formed primarily
to meet the needs of precast for the projects undertaken
by Adhi Karya once widely marketed specifically to meet
the needs of the domestic precast.
In the design logotype design "Adhi Beton", fundamental
things that will be preserved is not separated relationship
between the divisions established by the prime company.
In the design logotype "Adhi Beton", character (type face)
still take typeface of the logotype Adhi Karya, but taking
into account the existence of competition in the
formation of similar companies logotype formations both
locally and internationally, the design logotype "Adhi
Beton" will get development not shifted from its
business as well as the modern, minimalist, memorable,
strong and characteristic as well as sell.

5. logophylosofy
To CARE : Keep the trust that has been mandated
and maintain success and reputation
have been achieved
To CREATED : create products - superior products that
are innovative, efficient and effective
To Developed : Develop and expand marketing
network products
From the three points above are summarized into a
single string of words that have meaning philosophy :
"Maintaining the success, continuing the Luck“

6. logoelement
Icon logo of Adhi Beton take the basic form (graphic
Element) which represents field of precast to include the
shape of the base logo prime, namely :

7. logoelement
We realize that many companies are engaged in precast who
are also trying to be the best.
Of exposure below looks so much choice it offered to the
consumer brand.
The first impression that should appear on the logotype Adhi
Beton is to be more prominent than the other. Judging from
competitors who use a ‘cold’ tone and natural color. The advan-
tages of the basic colors used by Adhi Karya logo is red, clearly
more
prominent than colour aspects. This is a selling point.

8. logoicon
Adhi Beton logo icon using elementary element formations
of precast. Design in some alternate logo icon logotype applied
to the whole.

9. logocolour
As has been explained that the colors of the logotype Adhi
Karya is a red color which will also be the dominant color in the
logo design Adhi Beton. The color has a selling point than the
colors logo of similar companies that exist both locally and
internationally.

10. logochoice
From the four alternate logo, we propose an alternative number four (4).
alternative number four (4) may represent an alternative logo brand
products that can support marketing of Adhi Karya precast products are
not only for internal needs but also the needs of society at large.
An important factor in choosing a logo that will be paired to free market
competition should be universal, modern, up to date, strong character,
easy to remember, and high impact.
As proposed, the icon alphabet O , adhibeton
logotype can be displayed as a single - icon,
meaning that anyone who saw the icon, can
remembered adhibeton.
As with any products that has penetrated the
world market continue to show to the world
simply as possible branding but have a high
impact for consumers, as an icon can provide
qualitative suggestions for users.

11. logochoice
logo yang dapat mewakili brand Produk yang
The logo can represent a brand of products that can support the yang
dapat menopang pemasaran produk precast dari Adhi Karya
marketing of precastkebutuhan internalonly for internal needs but also the
bukan saja untuk products Adhi not tapi juga kebutuhan
masyarakat secara luas.
needs of society at large.
An important factor in choosing a logo yangwill be disandingkanmarket
Faktor penting dalam memilih logo that akan paired to free untuk
persainagn pasar bebas haruslah bersifat universal modern,
competition should be universal, modern, up to date, strong character, easy to
up to date, kuat, berkarakter, easy to remember dan high impact.
remember, and high impact.
3
1

12. logocompare