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Digital Marketing Guide for Non Profits

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Georgianne Brown
Georgianne Brown

This is a copy of a presentation made to the Arts & Business Council of Miami on May 24, 2011.

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Digital Marketing Guide For Your Non Profit Presented To May 24, 2011 Georgianne Brown  Co Founder & Managing Partner  Big Couch Media Group 
Big Couch Media Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object]
My Personal Goal….. ,[object Object]
  Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Digital Strategy Must Be Device Agnostic
Optimize Your Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
  Google for Non Profits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  Google Adwords ,[object Object],[object Object],[object Object]
Example: Search & Result
  Google Grants ,[object Object],[object Object],[object Object],[object Object]
 
  YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
  Google Sites ,[object Object],[object Object],[object Object],[object Object]
  Google Places ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
  Local Directories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Strategy
The Social Media Landscape
Why is Social Media Important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
"Getting Started" – Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
… ..Why? ,[object Object],[object Object]
LinkedIn – Organization Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn - Personal  Profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Places ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook – Causes ,[object Object]
Facebook “Like” ,[object Object],[object Object],[object Object]
Facebook Non Profit Resource Center
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Fundraising
Other Social Fundraising Sites
Organization Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Niche Social Networks ,[object Object],[object Object],[object Object],[object Object]
Connect Your Social Media ,[object Object],[object Object],[object Object],[object Object]
Group Buying Sites for Non Profits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO (Search Engine Optimization) ,[object Object],[object Object],[object Object]
 
Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tracking and Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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