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An Introduction to Websites and How They Work
Class Topics

 A note about web browsers
 Types of websites
 Getting started
 The design process
 Good design practices
 Online resources
A Note About Web
Browsers
                                                                        IE declining




     Source: http://en.wikipedia.org/wiki/Usage_share_of_web_browsers
Find Your Version Number
Types of Websites: Flash
 Built in Adobe® Flash
 Used for splash pages, special effects, etc.
 Used by restaurants, music, movies,
 games, video players, and more
 Not supported by iPhones and iPads
 Many effects can be achieved with HTML5
Types of Websites:
HTML4/5
 HTML is a markup language used to design
 and layout web pages
 HTML+CSS+PHP+jQuery+mySQL+etc.
 HTML5 extends HTML4
  Improves accessibility
  Cleaner code
  Support for web applications
 IE9+, Firefox 3.6+, Chrome 5+, Safari 4+
Types of Websites:
Wordpress
 Originally built as a blogging platform
 Can be used for regular websites
 Plugins give a range of functionality
 Great for SEO
 “Self-hosted” on your web server
 Look for “1-Click Installation”
Types of Websites:
Wordpress
Getting Started –
Domain Names and Hosting
 Your domain is the URL for your site:
    ie. www.georgiannapinto.com
 ~$10 per year, must be renewed!
 Purchase separate or with hosting
 Your host is where your website’s files are
 stored online
 Domain transfers, monthly billing,
 Google/Facebook credits, WP, etc.
The Design Process

 Design Consultation
 Structure Phase
 Content Phase
 Launch
 SEO and Marketing
Preparing for Your Design
Consultation
 Examples of sites you like
 Examples of sites you don’t like
 Template sites:
  www.templatemonster.com
  www.themeforest.com
Wireframing and Mock-Ups
 Consider design elements separately
 Color, composition, scale, images, etc.
 Do you want horizontal or vertical navigation?
 Do you want a jQuery slider or flash area in
 your header?
 Are there a sidebar or highlight area with
 graphic buttons for visitors to click on for
 navigation?
Wireframe: An Example
Working with a Web
Designer/Developer
 Make sure you know your designer’s abilities
 beforehand
 Graphic designers vs. Front-end programmers
 vs. DBAs vs. Copywriters vs. Marketers, etc.
 You can split up the project
 Have them show you examples and explain
 their role
“The Death Spiral of ‘Minor’
 Changes”




                               Photo: The Oatmeal
Get Organized – The
Sitemap
 A list (and description) of every page
 of your site; scope of work
 Ex:
 1.   Home – will provide intro text
 2.   About Us – need bios
 3.   Contact Us – form, map, address, phone
 4.   Services – will have photos, text
 5.   Media – pdfs of articles, links
Structuring A Web Design
Quote
 Setup and programming
  (10-15 hours x hourly rate)
 Content formatting per page
  (1-2 hours each x number of pages)
 Testing and QA (included)
 Extras
  SEO
  Social Media
Good Design Practices

 Reduce load time
  www.webwait.com
 Cross browser testing
 W3C validation
  www.validator.w3.org
 Elements to avoid!
  Splash pages, blinking text, audio, etc.
Online Resources

 Wix
  $4.95/month to connect domain
  $8.25/month to remove branding, free
  domain
 Central.ly
  Free to set up
 1&1 MyWebsite Business
  $9.99/month, free domain
Recap

 About web browsers
 Types of websites
 Getting started
 The design process
 Good design practices
 Online resources
Questions?
Next Week, Part 2

 Connecting to your web server
 Intro to HTML and CSS
 Tools to help you enhance your site
 Interactive: Bring your questions!
Thanks!

 Email:
 contact@georgiannapinto.com

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Web Basics for Business

  • 1. An Introduction to Websites and How They Work
  • 2. Class Topics A note about web browsers Types of websites Getting started The design process Good design practices Online resources
  • 3. A Note About Web Browsers IE declining Source: http://en.wikipedia.org/wiki/Usage_share_of_web_browsers
  • 5. Types of Websites: Flash Built in Adobe® Flash Used for splash pages, special effects, etc. Used by restaurants, music, movies, games, video players, and more Not supported by iPhones and iPads Many effects can be achieved with HTML5
  • 6. Types of Websites: HTML4/5 HTML is a markup language used to design and layout web pages HTML+CSS+PHP+jQuery+mySQL+etc. HTML5 extends HTML4 Improves accessibility Cleaner code Support for web applications IE9+, Firefox 3.6+, Chrome 5+, Safari 4+
  • 7. Types of Websites: Wordpress Originally built as a blogging platform Can be used for regular websites Plugins give a range of functionality Great for SEO “Self-hosted” on your web server Look for “1-Click Installation”
  • 9. Getting Started – Domain Names and Hosting Your domain is the URL for your site: ie. www.georgiannapinto.com ~$10 per year, must be renewed! Purchase separate or with hosting Your host is where your website’s files are stored online Domain transfers, monthly billing, Google/Facebook credits, WP, etc.
  • 10. The Design Process Design Consultation Structure Phase Content Phase Launch SEO and Marketing
  • 11. Preparing for Your Design Consultation Examples of sites you like Examples of sites you don’t like Template sites: www.templatemonster.com www.themeforest.com
  • 12. Wireframing and Mock-Ups Consider design elements separately Color, composition, scale, images, etc. Do you want horizontal or vertical navigation? Do you want a jQuery slider or flash area in your header? Are there a sidebar or highlight area with graphic buttons for visitors to click on for navigation?
  • 14. Working with a Web Designer/Developer Make sure you know your designer’s abilities beforehand Graphic designers vs. Front-end programmers vs. DBAs vs. Copywriters vs. Marketers, etc. You can split up the project Have them show you examples and explain their role
  • 15. “The Death Spiral of ‘Minor’ Changes” Photo: The Oatmeal
  • 16. Get Organized – The Sitemap A list (and description) of every page of your site; scope of work Ex: 1. Home – will provide intro text 2. About Us – need bios 3. Contact Us – form, map, address, phone 4. Services – will have photos, text 5. Media – pdfs of articles, links
  • 17. Structuring A Web Design Quote Setup and programming (10-15 hours x hourly rate) Content formatting per page (1-2 hours each x number of pages) Testing and QA (included) Extras SEO Social Media
  • 18. Good Design Practices Reduce load time www.webwait.com Cross browser testing W3C validation www.validator.w3.org Elements to avoid! Splash pages, blinking text, audio, etc.
  • 19. Online Resources Wix $4.95/month to connect domain $8.25/month to remove branding, free domain Central.ly Free to set up 1&1 MyWebsite Business $9.99/month, free domain
  • 20. Recap About web browsers Types of websites Getting started The design process Good design practices Online resources
  • 22. Next Week, Part 2 Connecting to your web server Intro to HTML and CSS Tools to help you enhance your site Interactive: Bring your questions!