Memlinq is building a Collective Memory Network - an online platform that functions as a social medium and allows any user to participate and collaborate. The platform offers access to open data around the world and lets users establish connections between people and 'things' - including themselves. Users can be citizens, professionals, and organisations. This base presentation briefly explains Memlinq and the opportunity it represents to investors. It is part of an information round in preparation of Memlinq's first equity crowdfunding round. Memlinq will incorporate as a BV in Amsterdam.

1. Connecting everyone and everything
though a collective memory network
Crowdfunding opportunity
#InvestInMemlinq : It’s all about you!
Information Round – December 2015

2.  Memlinq, 2015. This presentation contains projections. Specifics are subject to change
Connecting everyone and everything
though a collective memory network
Why invest in Memlinq?
 Make history…
 You will pioneer the first universal collective memory
network… Together, we’re literally connecting everyone with
everything through people, heritage and history!
 Think big…
 We will transform social media into active collaboration and
connect everyone into an infinite web of relationships that
cross time and space. Imagine the opportunity!
 It’s all about you!
 You will use it, learn from it, contribute to it, and discover
your personal, unexpected connections to people and
‘things’. Good reasons to say that you should own it, too!

3.  Memlinq, 2015. This presentation contains projections. Specifics are subject to change
Connecting everyone and everything
though a collective memory network
About investing in Memlinq
 First investment round totalling €50,000
 Represents 10% of Memlinq’s ownership
 Through crowdfunding, become a co-owner for as little as €20
 Your investment will contribute to…
 Incorporation of Memlinq Global BV, in Amsterdam
 6 months operational expenditure
 Delivery of the first ‘social-ready’ Memlinq application
 Execution of the first pilot project – “Golden Age Remake”
 Formalising the relationships with content partners
 Increasing public visibility and pre-register users
 Completion of the technology and application roadmap
 Deciding a 3-year business plan

4.  Memlinq, 2015. This presentation contains projections. Specifics are subject to change
Connecting everyone and everything
though a collective memory network
Collective Memory Network…
 Online access to digitized heritage
 Trillions of data and objects from libraries, archives and museums
 Networking of data and objects
 Web application for interconnecting data and objects
 Personal relationship paths
 Users connect directly into the memory network via genealogy
 Tools for professionals and organisations
 Technology for search & discovery, analysis, publishing,
crowdsourcing, community building…
 Social media and collaboration
 Communication, collaboration and sharing between people,
groups, projects…

5.  Memlinq, 2015. This presentation contains projections. Specifics are subject to change
Connecting everyone and everything
though a collective memory network
Guiding principles
 Everyone can use Memlinq
 Citizens, professionals and organisations
 Impact on society
 Learning, knowledge, engagement, sharing
 Global participation
 Inclusive of people, heritage and history - anywhere
 Unique, innovative, fun
 Excitingly different perspectives on the past and present
 Successful, sustainable, independent
 Professionally run, profitable organisation

6.  Memlinq, 2015. This presentation contains projections. Specifics are subject to change
Connecting everyone and everything
though a collective memory network
User profiles & benefits
 Citizens : Discovery & Fun
 Provide users with fascinating new ways for personal exploration
and learning through relationship paths via shared heritage
 Typically: social media fans, family historians, art lovers,
students…
 Professionals : Research & Collaboration
 Provide tools for discovering, analysing and exploiting massive
volumes of new data, and access to crowdsourcing resources for
research
 Typically: journalists, historians, educators, genealogists…
 Organisations : Engagement & Promotion
 Enable organisations to actively engage citizens/consumers with
heritage/brands and build deeper, long-term affinity
 Typically: GLAMs, government, corporations…

7.  Memlinq, 2015. This presentation contains projections. Specifics are subject to change
Connecting everyone and everything
though a collective memory network
Activities and organisation
 Core activity
 MEMLINQ GLOBAL BV : Management, administration,
investment
 MEMLINQ Labs : Technology and product development…
 MEMLINQ Content : Pilot projects, partnerships, crowdsourcing…
 In a later phase…
 MEMLINQ Academy : Research methodologies, curation,
expert certification…
 MEMLINQ Fund : Investment in digitization projects, digital
humanities, Public Private Partnerships…
 MEMLINQ Events : Themed exhibitions, research, conferences…

8.  Memlinq, 2015. This presentation contains projections. Specifics are subject to change
Connecting everyone and everything
though a collective memory network
Core product line-up
 MEMLINQ Views – Information access and exploration, creativity
tools, social media integration… (free)
 MEMLINQ Grids – People and object profiling, historical
networks, collaborative projects… (free)
 MEMLINQ Essays – Advanced research, analysis tools,
publishing… for professionals (subscription)
 MEMLINQ Stories – Story-telling, web publishing, collections
enrichment… for organisations (subscription)
 MEMLINQ Social – Transversal application running across all
applications for collaboration, sharing,
communication, fan groups, official pages… (free)
• #InvestInMemlinq 6/12

9.  Memlinq, 2015. This presentation contains projections. Specifics are subject to change
Connecting everyone and everything
though a collective memory network
Development focus
 Technology innovation
 Massive infrastructure, application, data scalability
 Big Data search, discovery, matching, linked data graphing
 Artificial Intelligence, semantic analysis
 Application innovation
 Information enrichment, annotation, linking
 Research and publishing tools, automated citation…
 Social media and collaboration
 User-centric technology
 Location awareness, object recognition…
 Content awareness, matching
 Rich interfaces (text, video, images, sound)

10.  Memlinq, 2015. This presentation contains projections. Specifics are subject to change
Connecting everyone and everything
though a collective memory network
Marketing approach
 Viral marketing
 ‘Sticky’ applications available through social media…
 Working with thought leaders
 Joint advocacy with partners in education, heritage, media,
academe…
 Partner programs
 Integration of social platforms and special interest groups…
 Media relations
 Journalists, bloggers, online channels…
 Pilot projects
 Highly visible projects with strong national/cultural relevance

11.  Memlinq, 2015. This presentation contains projections. Specifics are subject to change
Connecting everyone and everything
though a collective memory network
Partnerships
 Galleries, Libraries, Archives, Museums (GLAM)
 Linked Open Data
 Syndicated crowdsourcing
 Research Communities
 Digital Humanities
 National history and biography
 Prosopography
 Technology
 International standards organisations (W3C…)
 Open knowledge, open data advocacy
 Compatible/integrable technologies and applications

12.  Memlinq, 2015. This presentation contains projections. Specifics are subject to change
Connecting everyone and everything
though a collective memory network
Revenue, investment, financing
 Revenue model
 Free access and applications for everyone.
Paid subscriptions for advanced functionality for professionals and
organisations (research workbench, story-development/telling)
 Futures: Technology/Application licensing, alternative revenue streams
 Investments
 Investing in creative people (thought leaders), technological innovation
(new paradigms), and professional marketing (universal outreach)
 Financing
 Priority to crowdfunding to build a large base of citizen ownership
 Profits will be primarily re-invested in stronger corporate capabilities

13.  Memlinq, 2015. This presentation contains projections. Specifics are subject to change
Connecting everyone and everything
though a collective memory network
Planning
 Months 1-6 – Set-up
 Incorporation, planning, first application release…
 Next phases…
 Month 7-12 – 2nd Financing round
– Platform release version 1 (free services)…
 Month 13-18 – 3rd Financing round
– Release of subscription services, European pilots…
 Month 19-27 – 4th Financing round
– Second release of platform/apps, global pilots…
 Month 28-36 – 5th Financing round
– Accelerated technology/organisational
investment…
– Launch of new revenue streams

14.  Memlinq, 2015. This presentation contains projections. Specifics are subject to change
Connecting everyone and everything
though a collective memory network
What should investors expect?
 Participation in a global, massive, unique venture…
 Destined to be one of the largest web properties
 Global, significant media exposure because of societal impact
 Permanent dialogue and participation
 Through multiple successive financing rounds… constant oversight
 Automatic membership of the Memlinq Founders Association
 Return on investment
 Focus is on organic growth, profitability, independence
 Likely return is through public flotation of shares (IPO)