Youth Perspectives 1999

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Effective marketing requires gaining acceptance within the target market through non-traditional means like word-of-mouth and endorsement from influencers rather than traditional advertising. Traditional advertising is becoming less effective due to cynical and media-literate audiences. The success of Sony PlayStation was achieved through building relationships with influencers and opinion formers rather than conventional advertising campaigns.

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Effective marketing is achieved by gaining acceptance within your target market’s environment Geoff Glendenning

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This marketing presentation is a product of team of students from the University of Huddersfield, UK who mentored students from Kajire Secondary, Kenya in marketing, customer relations and business sustainability. Students communicated through skype and email in the first term of 2016. The cooperation was managed by student Chris Wainwright from the University of Huddersfield and Abuga Ezra, teacher and Sote ICT Club mentor at Kajire Secondary.

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Invite Pam Didner to Speak: Information Package for Event Planners SPEAKING TOPICS • Content Marketing • Digital Marketing • Future Marketing Trends • Marketing and Technology • Integrated Marketing • Global Marketing Collaboration and Internal Communication Processes • Sales Enablement PUBLISHED AUTHOR • Pam’s Global Content Marketing has sold thousands of copies (McGraw-Hill, 2014) • Translated in Chinese and Hindu (Indian) • 1st book to offer an accessible comprehensive process to scale content worldwide • Top 10 Marketing Book of 2014 by Inc. • Coined the 4 P’s of Global Content Marketing Process: Plan, Produce, Promote and Perfect ABOUT PAM • 20+ years of holistic corporate experience from manufacturing, product development, P&L operations to marketing • Adjunct professor at West Virginia University and the University of Oregon • A strong grasp of enterprise marketers’ pain points and challenges • A holistic view of paid, owned and earned media and understands the ins and outs of integrated campaigns • Fluent in Chinese and English RECENT APPEARANCES Content Marketing World Social Media Marketing World Social Media Marketing Summit Advertising Age CMO Strategy Summit Confab ClickZ Integrated Marketing Summit Internet Hungary Integrate PRSA Ankara Brand Festival Digital Now Sunstar University of Oregon GET IN TOUCH WITH PAM Email: Pam@pamdidner.com Cell: 503-936-4587 Twitter: @pamdidner

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