Here the slides that went with a Keynote Presentation that I had the honor of delivering at the 2009 Melbourne Waste Education Conference & Expo. I'll follow this one with a version with voice over in a slidecast,

1. CommunicateCreatePlay
2009 Waste Education Conference

2. But!

3. Forget the magic lever &
Lessons from Social Media

9. Anglesea NEIP

14. ?

15. ?

16. ?

20. Control is an Illusion!
Cause and effect links
are not-known

21. Known

22. Known
Simple & Complicated

23. Complex

24. Complex
Not Known

25. Unpredictable

26. Multiple Feedback
Loops

27. Complex Complicated

28. •The Cynefin framework is a model used to describe
problems, situations and systems.
•The model provides a taxonomy that guides what sort of
explanations and/or solutions may apply.
•It was developed by David Snowden and his
collaborators.
•The Cynefin framework draws on complex adaptive
systems theory, cognitive science, Anthropology, as well
as evolutionary psychology.
•It quot;explores the relationship between man, experience
and contextquot;[1] and proposes new approaches to
communication, decision-making, policy-making and
knowledge management in complex social environments.

29. Cynefin
Dave Snowden @ Cognitive Edge

34. Behaviour Change

35. Behaviour Change

36. Behaviour Change

37. Just try to
predict my
next
move!?

41. s t i c k y

51. Centralised
Spoke & Hub
Distributed

53. “Most people don’t care about you!”
Seth Godin. Tribes.

61. Centralised
Spoke & Hub
Distributed

64. 106, 000, 000

65. 106, 000, 000

66. If MySpace were a country,

67. #11

69. 2, 700, 000, 000

70. 2, 700, 000, 000

71. # Text Messages
… Daily

72. # Text Messages
… Daily

73. 47, 000, 000

74. $100 per laptop project

75. 50 to 100,000,000 every year

77. Behaviour
Change

80. Evan Williams

82. Where do
find the ti

85. “You can’t predict
outcomes when
tapping this
Cognitive Surplus!”
Clay Shir

86. “Try lots and lots of
new things and fail
informatively so you
can find a skull on a
pikestaff somehwhere”
Clay Shirky

87. Coordination Institutions
Produce & Watch &
Share Consume

88. Coordination Institutions
Produce & Watch &
Share Consume
Web 2.0 Web 1.0

89. Coordination Institutions
Produce & Watch &
Share Consume

90. Coordination Institutions
Produce & Watch &
Share Consume

91. Coordination Institutions
Produce & Watch &
Share Consume

92. Coordination Institutions

94. “Certain technologies can
amplify collective action.”
Howard Rheingold

96. “But it’s not the technology ... it’s
the emerging social practices”
Howard Rheingold

101. In Sum …

102. 1 more thing

105. Thankyou
Geoff Brown

106. The Fine Print and Acknowledgements
Thanks to Hugh McLeod for creating such accessible and wonderful comics - http://www.gapingvoid.com/
Thanks to friend and colleague Simon Kneebone for all of his great cartoons and ideas
Thanks to Mark Earls for writing the book Herd and making the concepts of complexity and behaviour change make
sense to me! Mark’s blog is here - http://herd.typepad.com/herd_the_hidden_truth_abo/
Thanks to Dave Snowden over at Cognitive Edge for the Cynefin Framework and stories about 10 y.o. boys birthday
parties on his podcasts. Dave’s blog is here - http://www.cognitive-edge.com/blogs/dave/
Thanks to Viv McWaters for providing me the inspiration to pursue all this stuff AND for her own writings on her blog
over here - http://vivmcwaters.com.au/
Thanks to Faris Jakob for his presentation Be Nice or Leave (I lifted a few slides from you) -
http://www.slideshare.net/farisyakob
Thanks to crew at NESTA Connect this great blog post on Valuing Networks -
http://blogs.nesta.org.uk/connect/2008/12/connecting-dots-and-valuing-networks.html
Thanks to Clay Shirky (http://www.shirky.com/weblog/) and Howard Rheingold (http://www.rheingold.com/) for their
books and blogs and ideas
Thanks to Karl Fish for his great Slideshow Video Did You Know (and for the use of the some of the slides) -
http://www.youtube.com/watch?v=pMcfrLYDm2U
… and finally thanks to Garr Reynolds for Presentation Zen. Without it I’m afraid all of the slides would look like slide #
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