1. Bringing GIS to a Wider Audience
Charles Kennelly

2. ArcGIS is a platform that we use to
help people solve their business problems using the
geographical approach
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3. The ArcGIS platform
combines data and functionality and it is available as
software components that can be deployed on premise or
as Software as a Service
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4. Barriers
Complexity, accessibility
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5. “Any intelligent fool can make things
bigger and more complex...
It takes a touch of genius - and a lot of
courage to move in the opposite
direction”
Albert Einstein
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6. “Complexity fails, simplicity
scales”
Scott Morehouse
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7. 12

8. 13

9. ArcGIS Online
What is it for?
What should it be?
What should it do?
What does it cost?
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10. 15

11. 16

12. 17

13. 18

14. 19

15. Data
Basemaps & content
Demographic, admin, environmental, transport
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16. Organisational
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17. Sharing
Users, groups, organisations
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18. Security
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19. Functionality?
Pareto Principle
80% of our users use 20% of the functionality
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20. GIS Services
Combined data & functionality
Ask questions of traffic, demographics, elevation …..
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21. Business model
Subscription & credit based
A usage model that can accommodate
new services
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23. The Building Blocks of ArcGIS
Portal GIS Services Content
Apps (geohub-org) Infrastructure
(ready to use GIS
Services)

24. ArcGIS Products
Portal GIS Services Content
(ready to use GIS
(geohub) Infrastructure Services)
SaaS ArcGIS Online
for Organizations
ArcGIS Online
for Organizations
ArcGIS Online
for Organizations
Software Portal for ArcGIS ArcGIS for Server Esri Data Appliance

25. ArcGIS System Deployment Patterns
ArcGIS without the box
Portal GIS Services Content
(ready to use GIS
(geohub) Infrastructure Services)
SaaS ArcGIS Online
for Organizations
ArcGIS Online
for Organizations
ArcGIS Online
for Organizations
Software Portal for ArcGIS ArcGIS for Server Esri Data Appliance

26. Examples
CloudTrigger (Partner)
LA Times
Heineken

27. ArcGIS System Deployment Patterns
ArcGIS with a ‘Desktop’ box
Portal GIS Services Content
(ready to use GIS
(geohub) Infrastructure Services)
SaaS ArcGIS Online
for Organizations
ArcGIS Online
for Organizations
ArcGIS Online
for Organizations
Software Portal for ArcGIS ArcGIS for Server Esri Data Appliance

28. Examples
??
-A desktop user that could never
understand/affor Server, and now
uses Online
-A ‘without the box’ customer that
ends up buying Desktop to do
analysis etc

29. ArcGIS System Deployment Patterns
Hybrid (Online portal and content, local
data)
Portal GIS Services Content
(ready to use GIS
(geohub) Infrastructure Services)
SaaS ArcGIS Online
for Organizations
ArcGIS Online
for Organizations
ArcGIS Online
for Organizations
Software Portal for ArcGIS ArcGIS for Server Esri Data Appliance

30. Examples
An example where a sale of
ArcGIS Online drove more
Software sales: St Louis
City of Paris

31. ArcGIS System Deployment Patterns
Hybrid (Local Portal and Server,
Online data)
Portal GIS Services Content
(ready to use GIS
(geohub) Infrastructure Services)
SaaS ArcGIS Online
for Organizations
ArcGIS Online
for Organizations
ArcGIS Online
for Organizations
Software Portal for ArcGIS ArcGIS for Server Esri Data Appliance

32. Examples
RedBull

33. ArcGIS System Deployment Patterns
All in your own infrastructure
Portal GIS Services Content
(ready to use GIS
(geohub) Infrastructure Services)
SaaS ArcGIS Online
for Organizations
ArcGIS Online
for Organizations
ArcGIS Online
for Organizations
Software Portal for ArcGIS ArcGIS for Server Esri Data Appliance

34. Examples
Defense

35. ArcGIS System Deployment Patterns
Use it all
Portal GIS Services Content
(ready to use GIS
(geohub) Infrastructure Services)
SaaS ArcGIS Online
for Organizations
ArcGIS Online
for Organizations
ArcGIS Online
for Organizations
Software Portal for ArcGIS ArcGIS for Server Esri Data Appliance

36. Examples
Shell

37. Future
Full GIS functionality, delivered
with simplicity and in context
With a subscription & usage based business model
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