1. Friendly Roads (megobruligzebi.ge)
Safe roads for all
Tbilisi
2013

2. Why do we need friendly roads?
More than 1 million road traffic casualties each year
More than 1 million road traffic casualties each year
Eighth leading cause of death globally
Eighth leading cause of death globally
Leading cause of death for people between 15 and 29
Leading cause of death for people between
and
years of age
years of age
Causes a loss of up to 3% of GDP
Causes loss up

3. Accidents and Fatality Rates in Georgia
People per 10,000 vehicles during 2004-2012

4. Why so many traffic deaths and injuries?

5. Vehicles in Georgia
 45% of all cars are between 11-20 years old and 40% are more
 45% of all cars are between 11-20 years old and 40% are more
than 20 years old;
than 20 years old;
 No obligatory vehicle inspection (since 2004) or mandatory car
 No obligatory vehicle inspection (since 2004) or mandatory car
insurance;
insurance;
 Increasing annual traffic growth at 8.7% in 2012
 Increasing annual traffic growth at 8.7% in 2012

6. Places that kill pedestrians and cyclists
Jaywalking
We need safe footpaths, safe crossings

7. Consequences
 The road death rate of 13.4 per 100,000 people (2012)
 The road death rate of 13.4 per 100,000 people (2012)
is at least 4 times higher than that of global leaders and
is at least 4 times higher than
of global
amongst the worst in the World Bank Europe and
amongst the worst in the World Bank Europe and
Central Asia Region
Central Asia
 Road traffic injuries are one of the top 10 causes of
 Road traffic injuries are
of the top
death - 605 deaths in 2012
death
deaths 2012
 The socio-economic cost of road crashes is estimated to
 The socio-economic cost of road crashes is estimated to
be between 1%-1.5% of GNP
be
of

8. Key
causes
Hazardous road infrastructure (“black spots”)
Hazardous road infrastructure (“black spots”)
Lack of education on safe driving behavior
Lack of education on safe driving behavior
Lack of structured data collection on:
Lack of structured data collection on:
Local traffic hazards (black spots)
Local traffic hazards (black spots)
Seasonal effects
Seasonal effects
Accidents
Accidents
Causes:
Causes:
Speeding
Speeding
Alcohol consumption
Alcohol consumption
Insufficient street lighting
Insufficient street lighting
Etc.
Etc.
Best practices
Best practices

9. DECADE GLOBAL PLAN
Five pillars for a Safe Systems approach
Road Safety
Management
Safer Roads
& Mobility
Safer Vehicles
Safer User
behaviour
Post-crash
response

10. Decade Global Plan: Safer Roads & Mobility
Pillar 2 – Indicators
 Number of countries with a target to
 Number of countries with a target to
eliminate high risk roads by 2020
eliminate high risk roads by 2020
 Number of countries with systematic
 Number of countries with systematic
safety audit/safety assessment policies
safety audit/safety assessment policies
in place
in place
 Number of countries with a defined
 Number of countries with a defined
allocation of funding for infrastructure
allocation of funding for infrastructure
safety
safety
 Number of countries implementing
 Number of countries implementing
sustainable mobility programs
sustainable mobility programs
International
Road
Assessment
International
Road
Assessment
Programme estimates that 1 million
Programme estimates that 1 million
death and serious injuries per year can
death and serious injuries per year can
be prevented if 10% of all high risk
be prevented if 10% of all high risk
roads are fixed
roads are fixed

11. “Megobruli Gzebi” (Friendly Roads)
A mobile phone and web platform engaging citizens to:
A mobile phone and web platform engaging citizens to:
Report hazardous traffic infrastructure and accidents in their area (e.g.
Report hazardous traffic infrastructure and accidents in their area (e.g.
potholes, insufficient street lighting, a lack of speed bumps close to a school
potholes, insufficient street lighting, a lack of speed bumps close to a school
etc.), using SMS, web input, the “Megobruli Gzebi” Smartphone app, email,
etc.), using SMS, web input, the “Megobruli Gzebi” Smartphone app, email,
Twitter and Facebook;
Twitter and Facebook;
Sign up for SMS and email alerts notifying them about hazardous traffic
Sign up for SMS and email alerts notifying them about hazardous traffic
infrastructure in their area;
infrastructure in their area;
Connect with local decision makers to jointly analyse and resolve local traffic
Connect with local decision makers to jointly analyse and resolve local traffic
hazards.
hazards.

12. How does it work?
Citizens report using SMS, web form, SafeDrive
Citizens report using SMS, web form, SafeDrive
smartphone app, email, Twitter or Facebook
smartphone app, email, Twitter or Facebook
All reports are automatically analyzed and aggregated
All reports are
and
All reports are displayed on the SafeDrive web
All reports are displayed on the SafeDrive web
platform:
platform:
Interactive map
Interactive map
Intuitive data visualizations
Intuitive data visualizations
Photos and videos submitted by citizens
Photos and videos
by citizens

13. How is the data being used?
Resolution of local hazards – involving decision makers
Resolution of local hazards – involving decision makers
and participating citizens
participating citizens
Analytical reports
Analytical reports
Advocating safer roads with donors, local authorities
Advocating safer roads with donors, local authorities
and citizens
citizens

14. Friendly Roads web & mobile phone tool
megobruligzebi.ge

15. Friendly Roads (megobruligzebi.ge)
Safe roads for all
Tbilisi
2013