8. …seeing some of their partners
start to go direct…
Obviously, AT&T, Peer1, and Hosted Solutions weren't
overjoyed about competing with their storage vendor, which
is undoubtedly a major reason why EMC shut down Atmos
Online.
9. …hearing some of their peers being
caught out by company failures or
acquisitions
12. Which are all valid concerns, but they tend
to ignore customers and what they want
13. ..customers have long since abandoned
even the pretence of caring about the
definitions….
Proprietary vs Open source
14. …instead they are making decisions using
the same trusted criteria they always have
…Technology they know and trust
…are trained in (and have built their careers around)
…have already business cased (and put their
heads on the block)
15. …or taking the least risk approach…
“In the enterprise, Private cloud will Mature First, and it
will be built on the technology already in the data centre”
16. Why is there such a big divide?
Proprietary Open Source
You got open
source on my
proprietary cloud
You got
proprietary on
my open source
cloud
17. Well… lets view this from an
client adoption of innovation
Point Of View
19. Which means there is lots to DO to get the
majority clients over the line
Source : http://pharmtech.findpharma.com/pharmtech/Manufacturing/Nanotechnology-the-next-silver-
bullet/ArticleStandard/Article/detail/605695
16%
34%34%13.5%
2.5%
90%
20. And the key things to ‘DO’ from a client
POV are mainly about service reliability
“Availability and performance were tied at #2 last year,
and are there again this year.
21. So… how do you build in performance,
availability and dependability into your product?
22. ….you build your products using
proprietary, interdependent architectures
— This approach
gives you control
of the entire
system…
— And this control
improves the
reliability
• Source: Http://www.authorstream.com/Presentation/aSGuest9801-134609-christensen-education-ppt-
powerpoint/
Good enough line
23. And you keep at it until you get past the
good enough line….
• Source: Http://www.authorstream.com/Presentation/aSGuest9801-134609-christensen-education-ppt-
powerpoint/
Good enough line
24. …and competition changes, in order to
differentiate you need to provide more
choice, customisation and speed.
Good enough line