Microsoft Advertising Network Presentation 2010
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Microsoft Advertising Network Presentation 2010
- 2. 65% Reach 1.3 million + Irish Unique Users #1 Online Platform for Display Advertising in Ireland Top 5 Site for User Engagement Source:Comscore, Nov 2009
- 3. Advertising in a Difficult Economy Why Online? Accountable, innovative and flexible Why Microsoft Advertising? Greatest reach, Targeting and Trusted Environment Why now? Zero waste / maximum return on Investment
- 5. Shift towards on-line EMS Digital Life 2008 Europe Base: Digital Life Universe Target: How has your media consumption changed in the past two years?
- 6. Ad spent vs. time used Source: Ad Spend – ZenithOptimedia Dec08 – Western Europe Time Spent – EIAA Mediascope 2008 – European Average
- 10. Network MSN Portal Channels News & Sport Dating Careers Property Entertainment Travel
- 12. MSN Ireland Portal 1 Million + Unique Users 17M Page impressions/ month Display Products HP 728x90 Leaderboard HP 300x250 MPU Roadblocks Tandem deliveries and….
- 14. Can generate up to 25,000 clicks in a day !
- 16. Masthead Integration
- 18. Demographics Nov 2009 – 863,833 registered users
- 20. All Ads targetable by age/gender
- 21. Expandable
- 23. Cleaner/uncluttered user interface surrounding your ad to better showcase your message
- 24. Skyscraper means improved ad performance – scrolls down with page content
- 26. The heart of all the action
- 27. Available on Hotmail Inbox, Read and Folders pages
- 28. 300x250
- 29. Highly prominent position, users see their updated information, notifications from third parties and will have easy access to Windows Live Sharing
- 30. 300 x 250 or 300 x 600 rectangle
- 33. Users are making decisions
- 34. Engagingall day longwith friends
- 37. Influencing each others decisionsIntegrate your message at the point-of-influence
- 39. On average they spend over 8 hours per month and send 519 messages each
- 40. Unrivalled platform to reach the at-work audience
- 41. 70 % reach in Ireland & Microsoft’s fastest growing product globally
- 42. Be at the heart of all conversation activity !* Nov 2009 According to ComScore, in Ireland, MSN Instant Messenger (IM) has 71% usage versus Yahoo Messenger 13% - leading IM service in Ireland and the fasting growing MSN service world wide
- 43. Demographics
- 45. WebIM in Hotmail
- 49. Highly prominent position. Located below the “What’s New” and the Tabs
- 50. Target by age, demo, or time segment
- 51. Roadblock an entire day to reach your audience for mass scale and awarenessBe at the start of all conversation activity Now expands to 300*600 on rollover/click !
- 53. Fixed icon on the Instant Messenger window that opens a bespoke client micro-site in new browser window
- 54. Data capture features for lead generation
- 55. Constant Brand presence on Ireland’s leading Messenger serviceHosted within and by Microsoft, associate your client with a trusted brand
- 57. Display pictures
- 58. Backgrounds
- 59. Winks which integrate into IM conversations An original and novel way for users to interact with a brand in a playful and unique setting
- 60. Ingame Advertising Dynamic High Impact Advertising 65,000 unique Irish users 11 million Ad impressions each monthand growing 1 Ad impression = 10 cumulative seconds of exposure Full creative and technical support provided by Massive
- 61. Our audience
- 66. Aided Brand Awareness Online Ad Awareness Message Association Brand Favorability Purchase Intent Rich Media builds brands % Lift Standard Banners Rich Media Rich/Video Source: Dynamic Logic MarketNorms Q4 2006
- 67. IM Half Banner Creatives
- 69. MPU Float/ Overlay IM180x150
- 72. Conversation Creative Audience Results Build integrated campaigns that encourage participation Catch their attention with innovative, interactive advertising Showcase your brand in the right places for the audience you’re targeting Achieve measurable results that show return on investment
- 73. Great ideas Home page takeovers, microsites, wallpapers, integrated content & more… Great creative Great results Interactive advertising, animations, games, competitions… Click-throughs, awareness, participation, registration, sales…
- 75. Find out what we can dofor your brand Your Audience.
Notas do Editor
- This presentation is about understanding the ways that consumers are using the web today – and about taking advantage to make every advertising dollar work harder.
- This chart looks at the question how has your media consumption changed over the past two years. Most significantly you can see that 80% of respondents have said their use of online has increased, where as the use of traditional media has largely seen quite significant decreases. A shift to online media channels can be seen.
- Consistent header links all Windows Live services together - Infusing Hotmail, Messenger, and Sharing with “What’s New” feed increasing connections among usersCleaner/uncluttered user interface surrounding your ad to better showcase your message Moving to a Skyscraper means pages are cleaner and ads stand out - The ability to view emails in the Hotmail reading pane means that the users eye will be drawn down to the skyscraper and the ad scrolls with the content; there is no risk of the advertisers message being missedSkyscrapers scroll with content -The ability to view content as the ad scrolls with the content; there is no risk of the advertisers message being missedImproved share of Ad space, ad exclusivity on every page - 300x250s in all Windows Live key entry points and landing pages
- The purpose of this slide is to illustrate the audience, engage, and impact points for Windows Live Messenger. The ability to reach a mass or targeted audience, the ability to deeply integrate the brand in a conversation toolEach day, Messenger users discuss a variety of topics, including:Lunch/dinner plansMovie/event plansGift-giving plansSocial activitiesPurchasesAdvertise at the point-of-influence. Leverage a diverse set of offerings, drive engagement with a broad audience and spread the word virally when users plan social arrangements, discuss purchases, and influence each other.
- The purpose of this slide is to show holistically what is available on Windows Live Messenger.Flexible Display Advertising180x150Today takeover using 3rd party Rich MediaRoadblock an entire day Expand to 555W X 360H234x60 – games browserBehavioral targetExpand to 300X250Roadblock an entire day to reach a particular audience segment234x60 – In the messenger clientBehavioral targetExpand to 300X250Roadblock an entire day to reach a particular audience segment300x250Ads can appears as users load their web cam conversations or before games beginRoadblock an entire day TextlinksAvailable in every conversation windowMessenger AgentsAlways-on, interactive "buddies"
- The purpose of this slide is to show holistically what is available on Windows Live Messenger.Flexible Display Advertising180x150Today takeover using 3rd party Rich MediaRoadblock an entire day Expand to 555W X 360H234x60 – games browserBehavioral targetExpand to 300X250Roadblock an entire day to reach a particular audience segment234x60 – In the messenger clientBehavioral targetExpand to 300X250Roadblock an entire day to reach a particular audience segment300x250Ads can appears as users load their web cam conversations or before games beginRoadblock an entire day TextlinksAvailable in every conversation windowMessenger AgentsAlways-on, interactive "buddies"