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Becoming a Social Business
1.
Becoming a Social Business
Kate Carruthers K t C th Digital & Community Manger, Genea Nov 2011 1 © Genea Limited | genea.com.au
2.
Agenda > Social media growth > Key business drivers for social media >
Moving towards being social business Moving towards being social business Nov 2011 2 © Genea Limited | genea.com.au
3.
Social Media Context Nov 2011
3 © Genea Limited | genea.com.au
4.
The Olden Days
ERP CRM Database Apps Nov 2011 4 © Genea Limited | genea.com.au
5.
The Olden Days
ERP CRM The Cloud Changes Everything E thi Database Apps Nov 2011 5 © Genea Limited | genea.com.au
6.
Web 2.0 and Cloud
10.5 million Australian users 10 million Unique Australian Visitors 1.8 million Unique Australian Visitors 362,500 Unique Australian Visitors 2 million Unique Australian Visitors Source: http://www.socialmedianews.com.au/social‐media‐statistics‐australia‐august‐2011/ Nov 2011 6 © Genea Limited | genea.com.au
7.
What’s different now? •
Almost 50% mobile phone users in Australia have Internet enabled phones • About 26% access Internet from their mobile phone daily About 26% access Internet from their mobile phone daily • >30% of Australians check emails via phone • 70 % access mobile entertainment & info services Source: Sensis eBusiness Report Oct 2011 7 Nov 2011 © Genea Limited | genea.com.au
8.
Key Business Drivers > Sales >CCustomer service
i > Marketing: – Brand image & awareness – Market research – Business intelligence Business intelligence – Competitive analysis > Talent recruitment Nov 2011 8 © Genea Limited | genea.com.au
9.
Sales Competing without even ith t
p g opening a store here Nov 2011 9 © Genea Limited | genea.com.au
10.
Customer Service
Reducing complexity for complexity for customers Nov 2011 10 © Genea Limited | genea.com.au
11.
Talent recruitment Helping talented people t l t
d l y to find you Nov 2011 11 © Genea Limited | genea.com.au
12.
Tips for moving towards Social Business It’
t b t t l & l tf It’s not about tools & platforms It s a mindset It’s a mindset Narrative Customers Staff Exec team Nov 2011 12 © Genea Limited | genea.com.au
13.
Foundations of Social Media for Business Skills
R t bl Repeatable Training Documented Role clarity Clear People p Process Transparent Available Documented D t d Policy Technology Measurable M bl Commonsense Auditable Nov 2011 13 © Genea Limited | genea.com.au
14.
Resources > Sensis E‐Business Report October 2011
– http://about.sensis.com.au/IgnitionSuite/uploads /docs/2011%20Sensis%20e‐ Business%20Report%20FINAL.pdf > Social Media Statistics Australia August 2011 Social Media Statistics Australia – August 2011 – http://www.socialmedianews.com.au/social‐ media‐statistics‐australia‐august‐2011/ Nov 2011 14 © Genea Limited | genea.com.au
15.
Thank you. >
Kate Carruthers > kate.carruthers@genea.com.au > @kcarruthers > @ @GeneaFertilityy Nov 2011 15 © Genea Limited | genea.com.au