1. HOW TO MAKE THE PERFECT STARTUP TEAM
FROM SCRATCH

2. ABOUT TO START YOUR OWN VENTURE?

3. IT’S EASY!

4. YOU JUST NEED THE RIGHT TEAM TO BE SUCCESSFUL

5. BUT FIRST, YOU
HAVE TO FIND THE
RIGHT BUSINESS
PARTNER
WE LIKE TO THINK OF THIS AS STARTUP DATING

6. WHEN EVALUATING WHO TO PARTNER WITH
ASK YOURSELVES “DO WE…”?

7.  …share a passion for solving an existing problem?
 …feel comfortable being brutally honest?
 …have similar drives for success?
 …believe we can trust one another?
 …hate quitting?
 …are patient?
 …want to be in it together for the long haul?

8. IF THE ANSWER TO ALL THOSE
QUESTIONS IS YES, THEN
YOU’VE FOUND YOUR MATCH!

9. NOW ON TO THE GOOD STUFF

10. TO MAKE A TEAM FROM SCRATCH
YOU NEED A FEW KEY INGREDIENTS

11. 1. COMPLEMENTARY QUALITIES
2. BE LEAN
3. TAKE CHARGE
4. THE RIGHT CULTURE
KEY INGREDIENTS NEEDED TO MAKE THE PERFECT TEAM

12. INGREDIENT 1: ADD A MIXTURE OF COMPLEMENTARY QUALITIES

13. THERE ARE NUMEROUS PERSONALITY TESTS OUT THERE
THAT ALL BASICALLY TELL YOU THE SAME THING...

14. ARE YOU EXACTLY THE SAME AS ME?
VITRUVIAN MAN
PLAYING GUITAR?
IF SO I WOULDN’T WANT YOU ON MY TEAM

15. EVERYONE HAS THEIR OWN
UNIQUE SELLING PROPOSITION (USP)
DO YOU KNOW YOURS?

16. YOUR USP IS A MIX OF:
1. TALENT – SOMETHING YOU’RE BORN WITH
2. SKILLS – SOMETHING YOU ACQUIRE OVER TIME
YOU WANT TO FIND TEAMMATES WITH
COMPLEMENTARY USPs THAT SUPPORT
INDIVIDUAL STRENGTHS AND
MINIMIZE WEAKNESSES

17. ALSO,
PEOPLE ARE
INTUITIVE &
EMOTIONAL
BEINGS

18. WHICH BRINGS US TO OUR NEXT POINT

19. DON’T

20. PARTNER WITH

21. (OR HIRE)

22. FRIENDS

23. MAKE SURE THERE IS A FIT TO THE
OVERALL TASK, OTHERWISE YOU PUT A
FRIENDSHIP ON THE LINE.

24. A GenJuice MOMENT
B)
- MARKETING
- BUZZ
- ALWAYS CHANGING
A)
- SALES
- SPONSORSHIPS
- THE BLAND ONE
D)
- DESIGN
- DEVELOPMENT
- SARCASM AT ITS BEST
C)
- PARTNERSHIPS
- EXECUTION
- WILL CRY IF YOU MAKE THEM LAUGH
GUESS WHOSE USP
TWEET @MEETGENJUICE FOR THE ANSWERS

25. INGREDIENT 2: A PINCH OF LEAN

26. SPEEDY EXECUTION
IS IMPERATIVE TO
ACHIEVING AGGRESSIVE
STARTUP GOALS

27. DURING THE EARLY STAGES OF
A STARTUP, ONE COULD GO IN
ANY DIRECTION

28. BY HAVING A LEANER TEAM YOU REDUCE THE RISK OF…
1. MISCOMMUNICATION
2. DELAYED DECISIONS
3. INABILITY TO GET $H!T DONE

29. A GenJuice MOMENT
DID YOU KNOW?
THE GJ TEAM CHANGED ITS FOCUS OVER 6 TIMES IN ITS FIRST 8 MONTHS.
THEY FIGURED OUT WHAT TO DO AFTER ASKING THEIR DEDICATED
COMMUNITY FOR FEEDBACK.

30. INGREDIENT 3: EVERY CHEF HAS A SPECIALITY

31. IN A STARTUP, EVERYONE
WANTS TO BE IN CHARGE

32. THE BEGINNING STAGES OF A
STARTUP ARE CRUCIAL

33. DOES THE LEFT SIDE KNOW WHAT
THE RIGHT IS DOING?
LEFT = STRATEGIC
RIGHT = CREATIVE

34. IN TODAY’S ERA, THE MIX OF CREATIVITY AND STRATEGY
IS ESSENTIAL
EACH SIDE NEEDS TO UNDERSTAND
WHAT THE OTHER IS DOING

35. STARTUPS
ARE EMOTIONAL
ROLLERCOASTERS

36. STAGES OF A SUCCESSFUL STARTUP TEAM
HOPE
EXCITEMENT
TEAMWORK
SMALL WINS
EGOS
CONFLICT
RESOLUTION
TEAMWORK
RESTORED HOPE
RESULTS

37. TO AVOID CONFLICT CAUSED BY
EGOS, EACH INDIVIDUAL ON THE
TEAM NEEDS TO UNDERSTAND WHAT
THE OTHER PERSON IS DOING, AND
VALUE EVERYONE’S ROLES

38. THREE TIPS ON OVERCOMING CONFLICT

39. 59
#1 USE THE MAJORITY RULE

40. 60
#2 FORM AN ADVISORY BOARD

41. 61
#3 BE CREATIVE & HAVE FUN
AFTER ALL, YOU HAVE TO WORK WITH THESE PEOPLE

42. A GenJuice MOMENT
DID YOU KNOW?
DURING THE TOUR, ARIELLE AND VIRGILIA GOT INTO AN ARGUMENT ABOUT
WHETHER “EMO” MUSIC IS CONSIDERED “REAL ROCK.” THEY RESOLVED THEIR
CONFLICT BY IMPERSONATING DANIELLE’S TAE-BO INSPIRED DANCE MOVES.

43. INGREDIENT 4: CREATE THE SPECIAL SAUCE

44. A STARTUP’S CULTURE IS ALWAYS IN THE MAKING
BUT YOU CAN EXPEDITE THAT PROCESS BY
IMPLEMENTING A FEW BASIC PRACTICES

45. LET’S TURN TO THE
CULTURE GOD

46. TONY HSIEH:
“EMBRACE AND DRIVE CHANGE, CREATE FUN, BE
ADVENTUROUS, PURSUE GROWTH, BUILD OPEN
AND HONEST RELATIONSHIPS, BUILD A POSITIVE
TEAM AND FAMILY SPIRIT, DO MORE WITH LESS,
BE HUMBLE, DELIVER WOW RESULTS.”

47. WE’VE ADDED 5 MORE CULTURAL PRACTICES TO
TONY’S LIST
•CELEBRATE SMALL WINS
1.MICRO-FAILING
2.DON’T MICROMANAGE
3.YOUR COMMUNITY KNOWS BEST
4.COLLABORATION

48. SMALL (QUICK) WINS THAT YOU CAN CELEBRATE
IMMEDIATELY ARE GREAT MOTIVATORS

49. BY FAILING FREQUENTLY
AND LEARNING QUICKLY
YOU MINIMIZE RISK SINCE
YOU’RE TRYING AS MANY
IDEAS AS POSSIBLE.
THESE SMALLER, BUT
FREQUENT FAILURES, BRING
ABOUT INNOVATION.

50. THE MORE YOU MICROMANAGE, THE LESS PRODUCTIVE EVERYONE
BECOMES. TRUST THAT YOUR TEAM IS COMPETENT, AND LET THEM TAKE
CHARGE OF THEIR OWN WORK.
LEAD WITH THE INVISIBLE HAND

51. SETH GODIN
SAYS, “BUILD
YOUR TRIBE!”
BY LISTENING TO
YOUR EMPLOYEES
AND YOUR
AUDIENCE, YOU WILL
KNOW EXACTLY
SINCE THE MAIN FOCUS OF YOUR STARTUP SHOULD
BE TO SOLVE A PROBLEM, WHO BETTER TO TELL
YOU WHAT TO DO THAN YOUR COMMUNITY?

52. BUILDING A STARTUP IS A COLLABORATIVE PROJECT. COMBINE
YOUR KNOWLEDGE AND EXPERIENCE WITH OTHERS TO GET AN OUT OF
THIS WORLD RESULT.

53. A GenJuice MOMENT
DID YOU KNOW?
IF YOU DON’T RECEIVE A RESPONSE BACK FROM A GENJUICER WITHIN 48 HRS,
OUR TEAMMATES WILL SEND OUT AN EMBARRASSING TWEET TO THE WORLD.

54. REMEMBER: ONLY YOU CAN DECIDE THE WAY YOU WANT TO SHAPE YOUR
TEAM. GUIDE IT, HELP IT GET ITS SHAPE, LET IT CHANGE.

55. AND THERE
YOU HAVE IT

56. 1. COMPLEMENTARY QUALITIES
2. BE LEAN
3. TAKE CHARGE
4. THE RIGHT CULTURE
THE PERFECT RECIPE ON HOW TO MAKE A TEAM

58. IN THE MEANTIME, MAKE SURE TO SHARE THIS WITH
TWO
INDIVIDUALS WHO ARE IN THE INITIAL STAGES OF THEIR
STARTUPS

59. CREATED BY
VIRGILIA KAUR SINGH
CO-FOUNDER/ COO OF GENJUICE
VIRGILIA@GENJUICE.COM
MADE FOR EMERGING INFLUENCERS
FROM ALL INDUSTRIES. ARE YOU ONE?
JOIN US 10/10/10.

60. PHOTO CREDITS
(BECAUSE THEY MADE THE PRESENTATION EVEN MORE ENTERTAINING)