Brought to you by the GenJuice Team, this presentation is meant for early stage entrepreneurs and business owners struggling with social media. Within it, we share seven tips we learned while building the GenJuice Tour and the GenJuice brand. Enjoy the presentation? Check back next month for another guide to help you reach your startup goals. Also, make sure to join us on 10/10/10 for that launch of GenJuice - the destination for emerging influencers under 30.

1. BRAND
ROCKSTARDOM
GET THERE AS A NOBODY
HO W YOU CAN

2. SOCIAL MEDIA
LESSONS OF THE
GENJUICE TOUR
BRAND
ROCKSTARDOM
GET THERE AS A NOBODY
HO W YOU CAN

3. SOCIAL MEDIA
LESSONS OF THE
GENJUICE TOUR
& YES WE WERE
NOBODIES
BRAND
ROCKSTARDOM
GET THERE AS A NOBODY
HO W YOU CAN

4. SO, YOU’RE AN
EARLY
STAGE ENTREPRENEUR
STRESSING YOURSELF
OUT OVER THIS
SOCIAL MEDIA
STUFF.
RIGHT?

5. NEED ONE
OF THESE?

6. H?
R Y , HU
SCA
WE UNDERSTAND.
YOU JUST WANT
PEOPLE TO TALK
ABOUT YOUR
COOL
PRODUCT.
WE’VE BEEN THERE.

7. H?
R Y , HU
SCA
WE UNDERSTAND.
YOU JUST WANT
PEOPLE TO TALK
ABOUT YOUR
COOL
PRODUCT.
WE’VE BEEN THERE.
BUT WELL…
YOU’RE A
NOBODY

8. NO WORRIES. LET’S SIT DOWN, KICK OUR FEET UP & CHAT.
WHAT ABOUT, YOU ASK?
G YOU A
ABOUT
MAKIN
O CKS TAR,
BRA ND R
.
OF COURSE

9. POP QUIZ! YOU (A) (B)
DUL
WHAT SHO Y?
INSIGHT INTO VITAL SOCIAL
EXP ECT TODA THE GENJUICE MEDIA BEST
TOUR STORY PRACTICES
(C) (D)
OTHER A BIG
RESOURCES COOKIE
TO KEEP FOR YOUR
LEARNING TIME!

10. POP QUIZ! YOU (A) (B)
DUL
WHAT SHO Y?
INSIGHT INTO VITAL SOCIAL
EXP ECT TODA THE GENJUICE MEDIA BEST
TOUR STORY PRACTICES
(C) (D)
ANSWER: OTHER A BIG
ALL OF THE ABOVE! RESOURCES COOKIE
(ESPECIALLY D) TO KEEP FOR YOUR
LEARNING TIME!

11. BUT BEFORE WE GET STARTED,
WE’D LIKE TO SHARE SOMETHING.

12. WE ARE
NOT
“SOCIAL MEDIA EXPERTS”

13. WE CAN HELP YOU FIND ONE IF YOU NEED ONE.
THERE ARE LITERALLY THOUSANDS GLOBALLY.

14. WE CAN HELP YOU FIND ONE IF YOU NEED ONE.
THERE ARE LITERALLY THOUSANDS GLOBALLY.
IN FACT, WE’VE POINTED OUT A FEW BELOW.

15. TODAY
SOCIAL MEDIA
IS ONLY A BABY.
THERE ARE NO
EXPERTS.
JUST PEOPLE
WILLING TO
LEARN & EVOLVE
ALONG WITH IT.

16. C ARE I T
W HO UT
P LE H ABO
PEO M UC
S
THI
WE LIVE SOCIAL MEDIA.
WE HOPE YOU WILL, TOO.

17. OK NOW WE CAN GET STARTED.

18. OUR
QUICK G EN JU
STORY
STARTE
IC E
NOTHIN D WITH
G MORE
A DOMA THAN
IN & IDE
AS
IN FEB
2010
E
WE TO URED TH
TH A MISSION
CO UNTRY WI TLES-LIKE
A
TO B UILD BE
FAN AT IC IS M
AR OUND OUR .
UNKNOW N BRAND

19. THE TOUR RESULTS
-OF MOUTH
300+
WORD
EV ANGELISTS
18,000+ FANS/
FOLLOWERS
35,000+
INDIVIDUALS
TOUCHED
,000+
BLOG
286 IMPRESSIONS
7 5 0 ,0 0 0 + TOTAL VIDEO
VIEWS

20. THE TOUR RESULTS
ED OUR
& WE HELP S
TOP S PONSOR
0
CH OVER
00
REA
38, UE INDIV
IDUALS
UNIQ
EACH

21. THAT’S GREAT.
YAWN!
BUT SECONDS AGO
WHERE I WAS GOING TO
ARE THE BE A ROCKSTAR.
COOKIES? WHAT HAPPENED
TO THAT?

22. GOOD POINT.
WELL, HERE ARE A FEW THINGS
WE LEARNED WHEN ATTEMPTING
ROCKSTARDOM
VIA SOCIAL MEDIA.

23. LESSON #1
TAKE
YO UR
TIME

24. Pepsi DO ANY OF
THESE SOUND
Office Max FAMILIAR?
WELL, THEY
Old Spice HAVE
ESTABLISHED
Volkswagen BRANDS!
Burger King IT TOOK THEM
YEARS & MILLIONS
Timberland TO GET
THERE
Ikea
Coca-Cola* *WE’D RECOMMEND
CHECKING OUT SOME OF
THESE CAMPAIGNS, BTW.

25. LET Y O UR
C AM P AIG N S
MA TURE
WE SUGGEST
3 TO 6 MONTHS
PER CAMPAIGN
BE PATIENT.
YOU WON’T
SEE RESULTS
IMMEDIATELY.

26. LESSON #2
PICK YOUR
INSTRUME
NTS

27. THERE ARE A LOT
OF WAYS TO
CONNECT WITH
YOUR AUDIENCE
VIA SOCIAL MEDIA.
PICK ONE OR TWO
& FOCUS ON THEM.
(PSST! FACEBOOK & TWITTER
ARE REQUIREMENTS. THINK OF
CREATIVE ONES.)

28. LESSON #3
SET A
F AN
GOAL

29. ROCKSTARS
DON’T LET OTHERS
DETERMINE THEIR
SUCCESS.
PICK
METRICS
THAT MATTER TO YOU &
FOCUS ON THOSE

30. ROCKSTARS
DON’T LET OTHERS
DETERMINE THEIR
SUCCESS.
PICK
METRICS
THAT MATTER TO YOU &
FOCUS ON THOSE
IT C O U L D
# OF FACE BE:
BOOK FAN
# O F V ID E S?
O V IE W S ?
# OF SOCK
S U B M IS S I
ONS?
W HATEVE
R W ORKS.
JU S T P IC K
ONE.

31. L ESSON #4
BU ILD AN
ENT O UR AG E

32. WHEN YOU ARE FIRST
GETTING STARTED
THERE’S NO NEED TO
DO IT ALONE.
YOU’RE TOO SMART
FOR THAT!
!
G UY
I S
E TH
B
’T
D ON

33. PARTNERS WITH
FIND
CO MPLEMENTARY
PRODU CTS & SERVICES
WITH ESTAB
LISHE
IN YO D NAM
UR IN
DUSTR ES
Y!

34. LESSON #5
G ET
O FF
LI N E!

35. SOCIAL MEDIA IS PERFECT FOR GROWING A FANBASE,
BUT YOU HAVE TO MEET YOUR FANS PERSONALLY FIRST.

36. FIND
WAYS TO GET
IN THEIR FACES.

37. LET’S GO BACK TO COOKIES
BEFORE OUR LAST LESSON...

38. L E T’ S
SAY THIS BIG COOKIE
REPRESENTS ALL
SOCIAL MEDIA
& ALL INDUSTRIES
USING IT.

39. LE
BIG C FT YOU TH
HOCO
LATE E
CHIP
! :)
THEN
THE ABOVE IS YOUR INDUSTRY &
US.
WH ERE YOU SHOULD FOC

40. RY
UST ES:
IND , LIV
TH
UR ENT
YO M
IN SEG
WI OKIE
YO U
R F AN S
CO
YO U
YO UR P AR TN ER S
Y O U R C O M P E T IT
ORS

41. SO WHAT’S OUR
LAST LESSON?

42. LESSON #7
L E AR N

43. LEARN
EVERYTHING ABOUT Y OUR PIECE OF THE COOKIE.
KNOW
THE TRENDS
(JUST IN CASE
YOU WERE WON
COOKIES & ROCK
DERING
STARS THE INFLUENCERS
THER.
GO WELL TOGE
WE TRIED IT!)
THE NETW ORKS
THE FANS

44. AND THERE YOU HAVE IT…
AND RDOM
BR TA
OC KS
R

45. FOR PRINTING PURPOSES
THE PATH TO BRAND ROCKSTARDOM:
#1 TAKE YOUR TIME
#2 PICK YOU R INSTRUMENTS
#3 SET A FAN GOAL
#4 BU ILD AN ENTOURAGE
#5 GET OFFLINE
#6 LEARN

46. FOR PRINTING PURPOSES
REACH?
DO WE PRACTICE WHAT WE P
S.
#1 G AVE O UR SEL VES 3 M O .TV)
#2 F O CUSED O N VIDEO (YOUTUBE & JUSTIN
LS
#3 S ET & B EAT OUR VIDEO VIEW GOA
ERS
#4 PARTNERED WITH BLOGG LY
#5 H EL D 1 3 O F FLINE EVENTS NATIONAL
G!
#6 WE’RE ALWAYS LEARNIN
CAN YOU DO THIS TOO?
ABSO-FRICKIN-LUTELY!

47. WHOA... YOU’RE STILL HERE.
LIKING THIS, EH?

48. WELL, MAKE SURE TO SHARE THIS WITH
TWO STRESSED OUT BUSINESS OWNERS
STRUGGLING WITH SOCIAL MEDIA

49. WE WILL HAVE ANOTHER
UIDE
ENTRE PRENEURIAL G
HOT & READY
NEXT MONTH

50. MADE FOR THE HIP, YOUNG &
EMERGING INFLUENCERS UNDER 30.
ARE YOU ONE? JOIN US 10/10/10.
HTTP://GENJUICE.COM
FROM THE MIND OF
ARIELLE PATRICE ASCOTT
CEO/HEAD INTERN OF GENJUICE
ARIELLE@GENJUICE.COM

51. )
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52. O US)
(NOW BACK T
MADE FOR THE HIP, YOUNG &
EMERGING INFLUENCERS UNDER 30.
ARE YOU ONE? JOIN US 10/10/10.
HTTP://GENJUICE.COM
NEED HELP PUTTING TOGETHER CAMPAIGNS?
WHY NOT EMAIL ARIELLE? HERE YA GO:
ARIELLE@GENJUICE.COM