The presentation from gemiusWorkShop organized by Gemius in Riga, Latvia. The workshop was dedicated to the ad serving technology and targeting opportunities, as well as the measurement of the effectiveness of online advertising campaigns.

1. www.knc.lv In collaboration with Latvia Riga, March 2011

3. User enters a search query in Google User chooses and enters a web site If the Client’s campaign is defined on this specific keyword, an Ad is shown when this user again enters KNC network If the entered website is a partner of KNC network, KNC is summarizing all search queries and cookies

4. CPM (cost per mile) based price www.knc.lv KNC technology Ad O cean technology Search qu e ries Campaign definition Cooki e ’s analysis Campaign displaying Client control panel Statistics Partner control panel Partner network

5. www.intext.lv

6. www.intext.lv CP C (cost per click) based price Intext.lv technology Ad O cean technology Partner control panel Campaigns definition Client control panel Campaigns displaying Intext templates Statistics Partner network

8. Target group : all Period: decembris 2010” source : Gemius www.knc.lv KNC network, unique users

9. Contact information www.knc.lv Laura Zavodska Mob: +371 26375203 E-mail: [email_address] Skype: laura_zavodska Thank You for listening!