Startonomics Beijing - June 11, 2009 Season Xu, Co-founder & COO, 5 Minutes

1. Our Game = Five Minutes Joy

2. Five Minutes Principles:
• Our games are designed for non-gamers.
• Playing with REAL friends is more fun than playing
alone.
• People can play a five-minute game daily.
Goal:
• A leading Social Game publisher in
the world.

3. Market
• China:
– Xiaonei 30 million registers
– 51.com: 100 million registers
– Kaixin001, QQ, Baidu, Sina
• World
– Facebook 100 million registers
– MySpace Hi5 Bebo…
• Mobile
– iPhone 17 million registers
– Black Berry 30 million registers
– Android

4. Our Success
• Five Minutes
– 15 million total installs
– 3.5+ million daily active users (just Xiaonei alone)
– 350k daily active users in 1 month (Facebook)
• The REAL No.1 in China
– Our daily active users are 3x more than the No.2 and No.3
Social Game player in China.
– Our daily traffic is ¼ of the total traffic of Xiaonei.

5. Our Success
DAU: 3 times
more than
No.2

6. Happy Farm – No.1 in China

7. Happy Farm – Grow Fast on FB

8. Facebook Users Other Internet Users
FB API FB Connect Other Middleware
Nintendo
Facebook Other Platforms iPhone Wii, SFC, NDSL …
Otheres
App App App Game Game Game Game Game Game Game
Five Minutes Nintendo
Five Mintues Nintendo
Principle Principle

9. Advantages
• A blank market:
– It is easy to have a few minutes here and there, but difficult to
have a few hours aside for games.
– Console and portable games are getting too hardcore.
– More and more platforms choose to open up.
• We are in CHINA
– Low cost for great talents.
– We have 9 public online game companies in China. They have
incubated many world-class game producers and developers.
– Chinese game producers and PMs are experieced with Virtual
Currency and Micro Transactions.

10. Thanks