This document summarizes key differences between internet usage in China and the United States. It notes that the average Chinese internet user is younger, internet cafes are more common, and ecommerce faces challenges like lack of credit cards. Chinese users spend more time browsing content online rather than typing. Top industries include online gaming, music, video, social networks, and blogging. The internet played a role in communicating during a recent earthquake in China. In conclusion, the Chinese internet both shares aspects of the global internet but also contains local characteristics unique to China.

1. The Chinese Internet
Kai-Fu Lee
Vice President, Google Inc., President, Google Greater China
June 10, 2009
1
Google Confidential and Proprietary

2. The China Internet in Perspective…

3. Overview
Data Source: CNNIC

4. Usage Differences between China & US
Data Source: CNNIC, iResearch & www.pewinternet.org

5. Differences in User Demographics
Average age: China 25 Average age: US 42
% New users each year: China 25%, US 3%

6. Internet Cafe

7. Greater Reliance on Internet
VS

8. Exploring Users
They look, click, but they don’t like to type.
Eye Tracking Results
American Users Chinese Users
10 sec. spent on result page 30-60 sec. spent on result page

9. Ecommerce
Lack of Trust
Very Few Credit Cards
Escrow Payment
Bicycle Delivery
IM Micro Payment

10. Entertainment Centric & Busy Pages

11. Top 10 Chinese Internet Companies…

12. Online Gaming

13. Music
Unlicensed music
Free & Legal

14. Video

15. P2P

16. Social Network Service

17. Mobility
January 7th, 2009 3G license issued to:
• CMCC (TDS-CDMA)
• CUTC (WCDMA)
• CT (CDMA2000)

18. Blog
• 162M users has personal blogs
• Visits of Xu’s blog: 238M
980K Visits
7K+ Replies

19. Human Search

20. Internet in Earthquake

21. The Chinese Internet…
Inherited from global internet,
Injected local characteristics,
is changing China!

22. Thank You!