The document discusses Gdansk's experience hosting Euro 2012 and the infrastructure investments made for the event. It summarizes that Gdansk successfully hosted soccer matches and quarterfinals, and that the new stadium has since been expanded into a business conference center. It also notes that the investments made for Euro 2012, totaling over 1.5 billion Euros, have helped promote Gdansk internationally and increased tourism to the region.

1. Mega Events: bright future
or failed expectations
What is left after big events?
Is it worth bidding?
How to use the new
infrastructure?

2.  Who I am
Gdansk and new infrastructure built because of
EURO 2012
What plans do they have
How GCB can help

3. Decision
was
made

4. This meant:
New investments
Lots of hard
work
New projects
Business plans

5. First of all
we needed
a proper stadium…
• 40 VIP lounges
• 1385 business seats
• total length of counter
in fan service spots - 277m
• 7 lifts (2 panoramic)
• 1900 parking places for cars
and 160 for coaches

6. 240 mln EUR later, we made it!

7. Beside the new stadium Gdansk was in full growth…
Over 1,5 bln Euro worth of projects!
 vital road connections - new roads built in
order to guarantee safe and quick transfer
between all major spots of the city
 new trams and ecological, air conditioned
buses adapted for handicapped peoples needs
 new airport terminal - service up to 6 mln
passengers per year and all UEFA Euro 2012
guests
 airport new taxiway - raise number of
possible flight operations from 12 to 30/ hour

8. 1 FLOOR 2 FLOOR
3 halls A, B, C of ca.4000 m2 each. Conference space: ca. 2200 m2
up to 12 000 pax (3 x 4000pax) 4 air-conditioned conference rooms
Multi-purpose, air-conditioned halls room A1 up to 600 pax
(can be divided into 3 breakouts)
room A2 up to 130 pax
room A3 up to 60 pax
room A4 up to 340 pax

9. June 8th….
EURO 2012 starts…

10. Gdańsk hosts: 3 group matches
and 1 quarter-final match

11. The city is full of emotions!!!

12. Same time in the press…

13. July 1st… Spain won the Championship!

14. Championships ended…
and everyone went back home…

16. Stadium
expands into
BUSINESS
CONFERENCE
CENTER

17. PGE ARENA Gdańsk offers the following conference rooms:
PGE ATOM Club with a view of the pitch, up to 1000 participants, 1.600 m2
Trophy Room for 250 persons, 290 m2.
League Room for 50 persons, 70m2.
VIP Boxes for business meetings, up to 30 participants
All the conference rooms have air conditioning, modern multimedia system and Wi-Fi.

18. What’s more?
Tyrolean Traverse

19. Entertainment

20. Roller skate track

21. Lechia Gdansk Football Club Sport & Recreation
(football club) T29 pub
Museum Centre
matches Karting, bowling, paintball
Other

22. Investment ROI
 TV campaign (BBC, CNN, EUROSPORT etc)  60 000 000 views!
275 000 EUR  Over 160 000 football fans at stadium
 Internet campaign 93 750 EUR  350 000 fans in the Fan Zone and 1000
 Press campaign 122 500EUR journalists
 Promotion during shows in Madrid, Dublin,  Many prestigeous awards for the stadium
Milan, Berlin, Moscow, Kaliningrad  Press coverage worth over 60 000 000 EUR
 Press tour for 120 journalists  Press coverage over 125 000 000 EUR if we
 Promo materials consider all preparation (2007-2012)
 City decorations 175 000 EUR  1000% raise in the number of press
 Thank You spots dedicated to 6 markets: publications on Gdansk
Italy, Germany, Greece, Spain, Ireland,  Worldwide publications in over 30 languages
Croatia  2000 Internet short movies
 Prepaid Cards for UEFA zones  150 000 foreign tourists and 150 000
 Concerts, additional events, EURObuses domestic ones

23. What message did millions people
around the world receive?

24. What message did millions people
around the world receive?
Fantastic hospitality!
Gdańsk can host big international
events professionally!

25. Gdynia Sports & Show Arena
What else we have ?

26. Gdynia Sports & Show Arena
Arena: 1537 m2
Height: 12,5 m - 18,5 m
Audience: 4334 seats + 450 arena
246 parking places

27. ERGO ARENA
ERGO ARENA

28. ERGO ARENA
Plenary room up to
8700 pax
+ Main Arena 4600
Banquet (gala dinners)
for 1660 pax

29. Statistics
Number of meetings in Gdansk & Region in 2011
Number of
Area meetings %
Gdańsk 2 525 50%
Sopot 1 027 20%
Gdynia 305 6%
Region 1 229 24%
Total 5 086 100%

30. TRADE
ROAD PROMO SHOWS
MATERIALS
SHOWS

31. How GCB supports meeting planners
and venues?
Complimentary promotional materials
Recommendation for PCO / DMC / local suppliers
Site – visits
Flights discounts up to 20% for your clients
Tourist Information Desk at the Venue (meetings above 300 pax)
Welcome desk at the Airport (meetings above 300 pax)
Volunteers for Gdańsk – complimentary help during the event
Tourist Card at special price = discounts

32. GCBeVENT app
for your event in Gdansk
FREE OF CHARGE
Download app from your
market: GCBeVENT
Login to check the test
conference:
event code: test
e-mail address:
gcb@gdanskconvention.pl
activation code: 0987

33. www.gcbevent.com

34. www.gcbevent.com

35. www.gcbevent.com

36. www.gcbevent.com

37. Thank You
Anna Gorska, CEO
Gdansk Convention Bureau
Gdansk Tourist Organization
gorska@gdanskconvention.pl
www.gdanskconvention.pl www.gcbevent.com