SlideShare uma empresa Scribd logo
1 de 31
Strong Words Softly SpokenEngaging the Crowds in the Clouds Gareth J Johnson Document Supply & Repository Manager David Wilson Library University of Leicester 22 February 2011
Disclaimer The following are all personal professional reflections and experiences. There may be some mild bias!
Social Presence 1995 BBSes (Arafel, PlanetSkaro) 2004 Live Journal, My Space 2005 Wikipedia contributor 2006 YouTube, Last.fm 2007 Facebook, Delicious, Linked in 2008 Twitter, WordPress, SlideShare, Kongragate 2009 WetPaint Wiki, Blip.fm 2010 Qik video, FriendFeed, HootSuite, PodBean Note: User & creator of content; not just end-user
Overview What I’ve used Personal, corporate & team experiences The lessons learned The next (practical) steps
DWL Facts ,[object Object]
1500 User spaces
38km shelving
1M+ volumes on shelves
350 PCs + wireless network
13 Group study rooms
Graduate Media Zoo
2 IT training suites
Also houses Careers, Accessibility & Student Learning Deptswww.le.ac.uk/li/about/building/factsandfigures.htm
Responses to Social Networking
What we’ve Learned “I think we do reporting/reflecting on events quite well & sometimes provoke a response.” Selina Lock “…one strength is the building of networks within the institutions, and how it can bring people to work together that may not have done otherwise - in particular when they find out they have common interests.” Sarah Whittaker “I think our strength is definitely individuals promoting the library through social networking as 'personalities', rather than necessarily as one unified institutional identity…The major barrier is the way social networking is viewed by sceptics in the institution.” Katie Fraser
UoL Library Blog Initial efforts faltered some years previously 2008 complete restart New team of enthusiasts House rules for contributions Style & purpose Reflective, informal but professional tone Target audience of library and institution Started quietly to gain voice & proof of concept Went “public” after a month All staff invited to contribute
UoL Library Blog External cloud based platform (WordPress) High customisability & low technical requirements Avoids UoL branding issues by external hosting Knowledge based information resource Referenced in official memos Included in staff induction pack references Team keeps a watching brief on items of interest Prompts each other for articles Encourages involvement of new staff members Project blogs My Leicester DA, ScienceLeicester
Blogging Lessons Start small and walk before you run Keep some rainy day posts in your back pocket Draft some mutually agreed house rules Always reply to comments but purge spam Reflect, share, celebrate and advocate your service Share progress, success and failures equally
Twittering Joined e.2008 (just after start at UoL) An alternative & effective communication channel Links with local academics & students easier to forge Engaging with a self-selected group of enthusiasts Resultant involvement in projects, teaching and information sharing Linking with the wider community Enquiry resolution, crowdsourcing, feedback & cross-pollination
Service Impressions
Twitter in Practice ,[object Object],Library twitter accounts Library news & Repository content Amplifying events Multilayered conversations that can be harvested Live session feedback A voice for the voiceless Virtual conference attendance Monitoring the conversation Alerts for common #tags
Twitter Lessons The professional with or without the personal? Think about locking your posts until you feel comfortable Use a web based client (like HootSuite) to get around installation issues Find the signal to noise level with followers you can cope with Remember it’s a conversation, always engage with @Replies
DWL Facebook An attempt to reach into users’ social spaces  Comment engagement quite low Library page to promote services Maintained by Information Librarians Over 1,600 fans currently Rolls out and links to official news Houses some HQ images of the library Replies to the occasional comment
Graduate School Reading Room Another promotional tool resource Advertises courses and links of interest to graduates ,[object Object],Smaller fan base (>140) Higher levels of bi-directional interaction Has engendered RL engagement Low commentary levels on both Facebook presences Regularly policed for inappropriate comments
Facebook Lessons Easier to be static and less engaged Needs promotion and interaction to succeed A bit old hat these days? A qualified success or just Web 2.0 box ticking? Do the users want us in “their” social space?
Wikis PM.Wiki Enquiry team manual, locally installed WetPaint Cloud computing service with live linkage Two team manuals on it now Locked as private resource Team empowerment & ownership Allows easy editing by all, although in reality… Allows rapid record of S.O.P. Allows easy access globally 24/7

Mais conteúdo relacionado

Mais procurados

7 ideas on how ‘online technology’ can save the NHS
7 ideas on how ‘online technology’ can save the NHS7 ideas on how ‘online technology’ can save the NHS
7 ideas on how ‘online technology’ can save the NHS
PlanBlearning
 
ACMI Plenary Presentation Web 2.0
ACMI Plenary Presentation Web 2.0ACMI Plenary Presentation Web 2.0
ACMI Plenary Presentation Web 2.0
Roy Yabuki
 
Looking Fore Free Computer Help Seminar
Looking Fore Free Computer Help SeminarLooking Fore Free Computer Help Seminar
Looking Fore Free Computer Help Seminar
Roy Yabuki
 
#ALTC2013 Slow & Steady Wins The Race
#ALTC2013 Slow & Steady Wins The Race#ALTC2013 Slow & Steady Wins The Race
#ALTC2013 Slow & Steady Wins The Race
Bex Lewis
 
Learning With Technology the Educator's Role revised
Learning With Technology the Educator's Role revisedLearning With Technology the Educator's Role revised
Learning With Technology the Educator's Role revised
tuchodi
 
Building a Community of Practice at Bechtel
Building a Community of Practice at BechtelBuilding a Community of Practice at Bechtel
Building a Community of Practice at Bechtel
Paul Drexler
 

Mais procurados (20)

Social Media: For Ourselves and For Our Customers
Social Media: For Ourselves and For Our CustomersSocial Media: For Ourselves and For Our Customers
Social Media: For Ourselves and For Our Customers
 
Not Your Grandparents’ or Great-grandparents' Exension
Not Your Grandparents’ or Great-grandparents' ExensionNot Your Grandparents’ or Great-grandparents' Exension
Not Your Grandparents’ or Great-grandparents' Exension
 
New to the Sector? New to Web Management? New to IWMW?
New to the Sector? New to Web Management? New to IWMW?New to the Sector? New to Web Management? New to IWMW?
New to the Sector? New to Web Management? New to IWMW?
 
NJ Edge 2009
NJ Edge 2009NJ Edge 2009
NJ Edge 2009
 
Informal professional development through social media participation and netw...
Informal professional development through social media participation and netw...Informal professional development through social media participation and netw...
Informal professional development through social media participation and netw...
 
Orientation
OrientationOrientation
Orientation
 
Etlo webinar 3.10.15
Etlo webinar 3.10.15Etlo webinar 3.10.15
Etlo webinar 3.10.15
 
7 ideas on how ‘online technology’ can save the NHS
7 ideas on how ‘online technology’ can save the NHS7 ideas on how ‘online technology’ can save the NHS
7 ideas on how ‘online technology’ can save the NHS
 
ACMI Plenary Presentation Web 2.0
ACMI Plenary Presentation Web 2.0ACMI Plenary Presentation Web 2.0
ACMI Plenary Presentation Web 2.0
 
ITS Forum 2008: Connecting Communities
ITS Forum 2008: Connecting CommunitiesITS Forum 2008: Connecting Communities
ITS Forum 2008: Connecting Communities
 
Looking Fore Free Computer Help Seminar
Looking Fore Free Computer Help SeminarLooking Fore Free Computer Help Seminar
Looking Fore Free Computer Help Seminar
 
#ALTC2013 Slow & Steady Wins The Race
#ALTC2013 Slow & Steady Wins The Race#ALTC2013 Slow & Steady Wins The Race
#ALTC2013 Slow & Steady Wins The Race
 
My digital footprint and PLN
My digital footprint and PLNMy digital footprint and PLN
My digital footprint and PLN
 
Web 2.0 And English
Web 2.0 And EnglishWeb 2.0 And English
Web 2.0 And English
 
Orientation Winter/Spring 2015
Orientation Winter/Spring 2015Orientation Winter/Spring 2015
Orientation Winter/Spring 2015
 
Managing Your Research Profile
Managing Your Research ProfileManaging Your Research Profile
Managing Your Research Profile
 
Adeil voice 10.10.2013
Adeil voice 10.10.2013Adeil voice 10.10.2013
Adeil voice 10.10.2013
 
Learning With Technology the Educator's Role revised
Learning With Technology the Educator's Role revisedLearning With Technology the Educator's Role revised
Learning With Technology the Educator's Role revised
 
Building a Community of Practice at Bechtel
Building a Community of Practice at BechtelBuilding a Community of Practice at Bechtel
Building a Community of Practice at Bechtel
 
Describing Everything - Open Web standards and classification
Describing Everything - Open Web standards and classificationDescribing Everything - Open Web standards and classification
Describing Everything - Open Web standards and classification
 

Destaque

Mac281 photos online
Mac281 photos onlineMac281 photos online
Mac281 photos online
Rob Jewitt
 
Propelling Standards-based Sharing and Reuse in Instructional Modeling Commun...
Propelling Standards-based Sharing and Reuse in Instructional Modeling Commun...Propelling Standards-based Sharing and Reuse in Instructional Modeling Commun...
Propelling Standards-based Sharing and Reuse in Instructional Modeling Commun...
Michael Derntl
 

Destaque (6)

Mac281 photos online
Mac281 photos onlineMac281 photos online
Mac281 photos online
 
Story book
Story bookStory book
Story book
 
Mac309 Cult Of Amateur
Mac309 Cult Of AmateurMac309 Cult Of Amateur
Mac309 Cult Of Amateur
 
The Zapatero Project. Chronicle of an Assault on Society [English]
The Zapatero Project. Chronicle of an Assault on Society [English]The Zapatero Project. Chronicle of an Assault on Society [English]
The Zapatero Project. Chronicle of an Assault on Society [English]
 
Propelling Standards-based Sharing and Reuse in Instructional Modeling Commun...
Propelling Standards-based Sharing and Reuse in Instructional Modeling Commun...Propelling Standards-based Sharing and Reuse in Instructional Modeling Commun...
Propelling Standards-based Sharing and Reuse in Instructional Modeling Commun...
 
The European TEL Projects Community from a Social Network Analysis Perspective
The European TEL Projects Community from a Social Network Analysis PerspectiveThe European TEL Projects Community from a Social Network Analysis Perspective
The European TEL Projects Community from a Social Network Analysis Perspective
 

Semelhante a Strong Words Softly Spoken: Engaging the Crowds in the Clouds

Conole Prie Workshop
Conole Prie WorkshopConole Prie Workshop
Conole Prie Workshop
grainne
 
Grainne ricardo final_16_july
Grainne ricardo final_16_julyGrainne ricardo final_16_july
Grainne ricardo final_16_july
Grainne Conole
 
Personalized Learning at Your Fingertips: Building a PLN
Personalized Learning at Your Fingertips: Building a PLNPersonalized Learning at Your Fingertips: Building a PLN
Personalized Learning at Your Fingertips: Building a PLN
Torrey Trust
 

Semelhante a Strong Words Softly Spoken: Engaging the Crowds in the Clouds (20)

Social Networking: The Thing on the Doorstep
Social Networking: The Thing on the DoorstepSocial Networking: The Thing on the Doorstep
Social Networking: The Thing on the Doorstep
 
Twenty tech training tips
Twenty tech training tipsTwenty tech training tips
Twenty tech training tips
 
Learning 2.0
Learning 2.0Learning 2.0
Learning 2.0
 
Learning 2.0 For Associations
Learning 2.0 For AssociationsLearning 2.0 For Associations
Learning 2.0 For Associations
 
Do Librarians Dream of Electric Tweets? Making the most of blogs & microblogging
Do Librarians Dream of Electric Tweets? Making the most of blogs & microbloggingDo Librarians Dream of Electric Tweets? Making the most of blogs & microblogging
Do Librarians Dream of Electric Tweets? Making the most of blogs & microblogging
 
Social media in education
Social media in educationSocial media in education
Social media in education
 
Personalized PD
Personalized PD Personalized PD
Personalized PD
 
Conole Prie Workshop
Conole Prie WorkshopConole Prie Workshop
Conole Prie Workshop
 
Podcasts, Wikis, and Blogs, Oh My!
Podcasts, Wikis, and Blogs, Oh My!Podcasts, Wikis, and Blogs, Oh My!
Podcasts, Wikis, and Blogs, Oh My!
 
Online Collaboration In Learning Emergency Services
Online Collaboration In Learning   Emergency ServicesOnline Collaboration In Learning   Emergency Services
Online Collaboration In Learning Emergency Services
 
Advising 2.0: Engaging & Communicating with Students Online
Advising 2.0: Engaging & Communicating with Students Online Advising 2.0: Engaging & Communicating with Students Online
Advising 2.0: Engaging & Communicating with Students Online
 
Grainne ricardo final_16_july
Grainne ricardo final_16_julyGrainne ricardo final_16_july
Grainne ricardo final_16_july
 
21st Century Research Profiles
21st Century Research Profiles21st Century Research Profiles
21st Century Research Profiles
 
Using social media to enhance your research and professional development
Using social media to enhance your research and professional developmentUsing social media to enhance your research and professional development
Using social media to enhance your research and professional development
 
Web presence: librarians
Web presence: librariansWeb presence: librarians
Web presence: librarians
 
Catching Up with Social Media Basics
Catching Up with Social Media Basics Catching Up with Social Media Basics
Catching Up with Social Media Basics
 
Web 2.0 in the classroom 04-14-11
Web 2.0 in the classroom   04-14-11Web 2.0 in the classroom   04-14-11
Web 2.0 in the classroom 04-14-11
 
Personalized Learning at Your Fingertips: Building a PLN
Personalized Learning at Your Fingertips: Building a PLNPersonalized Learning at Your Fingertips: Building a PLN
Personalized Learning at Your Fingertips: Building a PLN
 
Working Out Loud - Building Communities
Working Out Loud - Building CommunitiesWorking Out Loud - Building Communities
Working Out Loud - Building Communities
 
Social Media For Educators
Social Media For EducatorsSocial Media For Educators
Social Media For Educators
 

Mais de Gaz Johnson

Lights, Camera, Distraction: An introduction to screenwriting
Lights, Camera, Distraction: An introduction to screenwritingLights, Camera, Distraction: An introduction to screenwriting
Lights, Camera, Distraction: An introduction to screenwriting
Gaz Johnson
 
Ukoln march-2010-confessions
Ukoln march-2010-confessionsUkoln march-2010-confessions
Ukoln march-2010-confessions
Gaz Johnson
 

Mais de Gaz Johnson (20)

Policy, practice and problems: UK university cultures and responses to open a...
Policy, practice and problems: UK university cultures and responses to open a...Policy, practice and problems: UK university cultures and responses to open a...
Policy, practice and problems: UK university cultures and responses to open a...
 
Lights, Camera, Distraction: An introduction to screenwriting
Lights, Camera, Distraction: An introduction to screenwritingLights, Camera, Distraction: An introduction to screenwriting
Lights, Camera, Distraction: An introduction to screenwriting
 
Lights, Camera, Distraction: An introduction to screenwriting
Lights, Camera, Distraction: An introduction to screenwritingLights, Camera, Distraction: An introduction to screenwriting
Lights, Camera, Distraction: An introduction to screenwriting
 
The Stars Like Dust: Establishing and Maintaining an Effective Independent UK...
The Stars Like Dust: Establishing and Maintaining an Effective Independent UK...The Stars Like Dust: Establishing and Maintaining an Effective Independent UK...
The Stars Like Dust: Establishing and Maintaining an Effective Independent UK...
 
Carry on Follow that Llama
Carry on Follow that LlamaCarry on Follow that Llama
Carry on Follow that Llama
 
Future Directions: Sleeping in Light or Deconstruction of Falling Stars?
Future Directions: Sleeping in Light or Deconstruction of Falling Stars?Future Directions: Sleeping in Light or Deconstruction of Falling Stars?
Future Directions: Sleeping in Light or Deconstruction of Falling Stars?
 
Getting unCommonly Creative: Reusing and creating open materials
Getting unCommonly Creative: Reusing and creating open materialsGetting unCommonly Creative: Reusing and creating open materials
Getting unCommonly Creative: Reusing and creating open materials
 
The Challenge of Delivering an Effective Interlending Service
The Challenge of Delivering an Effective Interlending ServiceThe Challenge of Delivering an Effective Interlending Service
The Challenge of Delivering an Effective Interlending Service
 
Repositories as sources of supply - handout
Repositories as sources of supply - handoutRepositories as sources of supply - handout
Repositories as sources of supply - handout
 
Beyond the Pay Wall!: Repositories as sources of supply
Beyond the Pay Wall!: Repositories as sources of supplyBeyond the Pay Wall!: Repositories as sources of supply
Beyond the Pay Wall!: Repositories as sources of supply
 
You Only Lend Twice (Or so it seems): Spying into the future of interlending
You Only Lend Twice (Or so it seems): Spying into the future of interlendingYou Only Lend Twice (Or so it seems): Spying into the future of interlending
You Only Lend Twice (Or so it seems): Spying into the future of interlending
 
Save the Cheerleader! Save the Library..? LIS Resource & efficiency savings i...
Save the Cheerleader! Save the Library..? LIS Resource & efficiency savings i...Save the Cheerleader! Save the Library..? LIS Resource & efficiency savings i...
Save the Cheerleader! Save the Library..? LIS Resource & efficiency savings i...
 
Institutional Repositories What the Open Access agenda means for a modern ins...
Institutional RepositoriesWhat the Open Access agenda means for a modern ins...Institutional RepositoriesWhat the Open Access agenda means for a modern ins...
Institutional Repositories What the Open Access agenda means for a modern ins...
 
Leicester Research Archive (LRA): the work of a repository administrator
Leicester Research Archive (LRA): the work of a repository administratorLeicester Research Archive (LRA): the work of a repository administrator
Leicester Research Archive (LRA): the work of a repository administrator
 
Institutional Repositories: What the Open Access agenda means for a modern in...
Institutional Repositories: What the Open Access agenda means for a modern in...Institutional Repositories: What the Open Access agenda means for a modern in...
Institutional Repositories: What the Open Access agenda means for a modern in...
 
Ukoln march-2010-confessions
Ukoln march-2010-confessionsUkoln march-2010-confessions
Ukoln march-2010-confessions
 
The Stars My Destination
The Stars My DestinationThe Stars My Destination
The Stars My Destination
 
Puppetry For Information Literacy Videos?!
Puppetry For Information Literacy Videos?!Puppetry For Information Literacy Videos?!
Puppetry For Information Literacy Videos?!
 
Weaseling Your Way into your students' hearts
Weaseling Your Way into your students' heartsWeaseling Your Way into your students' hearts
Weaseling Your Way into your students' hearts
 
The Weasel Dialogues
The Weasel DialoguesThe Weasel Dialogues
The Weasel Dialogues
 

Último

Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
AnaAcapella
 

Último (20)

Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxDyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptx
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptx
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 

Strong Words Softly Spoken: Engaging the Crowds in the Clouds

  • 1. Strong Words Softly SpokenEngaging the Crowds in the Clouds Gareth J Johnson Document Supply & Repository Manager David Wilson Library University of Leicester 22 February 2011
  • 2. Disclaimer The following are all personal professional reflections and experiences. There may be some mild bias!
  • 3. Social Presence 1995 BBSes (Arafel, PlanetSkaro) 2004 Live Journal, My Space 2005 Wikipedia contributor 2006 YouTube, Last.fm 2007 Facebook, Delicious, Linked in 2008 Twitter, WordPress, SlideShare, Kongragate 2009 WetPaint Wiki, Blip.fm 2010 Qik video, FriendFeed, HootSuite, PodBean Note: User & creator of content; not just end-user
  • 4. Overview What I’ve used Personal, corporate & team experiences The lessons learned The next (practical) steps
  • 5.
  • 8. 1M+ volumes on shelves
  • 9. 350 PCs + wireless network
  • 12. 2 IT training suites
  • 13. Also houses Careers, Accessibility & Student Learning Deptswww.le.ac.uk/li/about/building/factsandfigures.htm
  • 14. Responses to Social Networking
  • 15. What we’ve Learned “I think we do reporting/reflecting on events quite well & sometimes provoke a response.” Selina Lock “…one strength is the building of networks within the institutions, and how it can bring people to work together that may not have done otherwise - in particular when they find out they have common interests.” Sarah Whittaker “I think our strength is definitely individuals promoting the library through social networking as 'personalities', rather than necessarily as one unified institutional identity…The major barrier is the way social networking is viewed by sceptics in the institution.” Katie Fraser
  • 16. UoL Library Blog Initial efforts faltered some years previously 2008 complete restart New team of enthusiasts House rules for contributions Style & purpose Reflective, informal but professional tone Target audience of library and institution Started quietly to gain voice & proof of concept Went “public” after a month All staff invited to contribute
  • 17. UoL Library Blog External cloud based platform (WordPress) High customisability & low technical requirements Avoids UoL branding issues by external hosting Knowledge based information resource Referenced in official memos Included in staff induction pack references Team keeps a watching brief on items of interest Prompts each other for articles Encourages involvement of new staff members Project blogs My Leicester DA, ScienceLeicester
  • 18.
  • 19. Blogging Lessons Start small and walk before you run Keep some rainy day posts in your back pocket Draft some mutually agreed house rules Always reply to comments but purge spam Reflect, share, celebrate and advocate your service Share progress, success and failures equally
  • 20. Twittering Joined e.2008 (just after start at UoL) An alternative & effective communication channel Links with local academics & students easier to forge Engaging with a self-selected group of enthusiasts Resultant involvement in projects, teaching and information sharing Linking with the wider community Enquiry resolution, crowdsourcing, feedback & cross-pollination
  • 22.
  • 23.
  • 24. Twitter Lessons The professional with or without the personal? Think about locking your posts until you feel comfortable Use a web based client (like HootSuite) to get around installation issues Find the signal to noise level with followers you can cope with Remember it’s a conversation, always engage with @Replies
  • 25. DWL Facebook An attempt to reach into users’ social spaces Comment engagement quite low Library page to promote services Maintained by Information Librarians Over 1,600 fans currently Rolls out and links to official news Houses some HQ images of the library Replies to the occasional comment
  • 26.
  • 27.
  • 28.
  • 29. Facebook Lessons Easier to be static and less engaged Needs promotion and interaction to succeed A bit old hat these days? A qualified success or just Web 2.0 box ticking? Do the users want us in “their” social space?
  • 30. Wikis PM.Wiki Enquiry team manual, locally installed WetPaint Cloud computing service with live linkage Two team manuals on it now Locked as private resource Team empowerment & ownership Allows easy editing by all, although in reality… Allows rapid record of S.O.P. Allows easy access globally 24/7
  • 31.
  • 32. Lessons from Wikis Easy to use and easy to learn Some techno-terror is possible Make sure you back up if using a hosted site Needs top down support as well as peer buy in
  • 33. What’s in it for Our Service? Justifying it to senior management can be tricky “It isn’t suitable for US!”, “Isn’t email good enough?” Concerns over loss of control, clarity of message Helps break down corporate façade Humanises and personifies the service Recognition for awards and achievements Celebrate and highlight best practice Marketing and monitoring
  • 34. What’s been in it for Me? Personal & professional recognition Engagement with a broader community Emotional and professional support Crowdsourcing an answer rather than repeating errors Although stalkers and hidden followers can be an issue…
  • 35. Final Thoughts Social networking is about cultural change, and playing a proactive part You have to experiment to find the perfect fit – one size does not fit all It is a powerful community marketing, advocacy and engagement tool Go where the community is - don’t expect them to come to where you are? A lot depends on prevailing ethos and personalities
  • 36. Not all failure is FAILURE! (A.J.Cann) Do or do not do. There is no try (Yoda) Someone, somewhere, sometime’s going to shout at you for something. So you may as well do it anyway (Me)
  • 37. Gareth J Johnson, DS&R Manager Email: gjj6@le.ac.uk Tel: 0116-252-2039 Web 2: llordllama Web 1: http://tinyurl.com/cfuhdz Contact & Questions
  • 38. Further Reading 5 Excuses for using Twitter at Work, http://twittown.com/social-networks/twitter/twitter-blog/five-excuses-using-twitter-work Bleeting definition, http://www.urbandictionary.com/define.php?term=bleeting Boudreaux, C. (2010) Online Database of Social Media Policies, socialmediagovernance.com/policies.php Bradley, P. (2009) What is twitter? Twitter for librarians, www.philb.com/twitter.htm Briggs, D. (2010) Learning Pool’s Free Twitter Guide, http://bit.ly/lptwitter Contrasting Blogs, Twitter & Library News Pages (video) http://www.youtube.com/watch?v=-1nJQKsLgM0 Explaining twitter Simply (video) http://www.youtube.com/watch?v=G4__htJ-IdU&hd=1 Johnson, Gareth (2009) The unspoken rules of blogging, CILIP Gazette, 14th August Kelly, B. (2011). Institutional Use of Twitter by Russell Group Universities, ukwebfocus.wordpress.com/2011/01/14/institutional-use-of-twitter-by-russell-group-universities/ Leicester UoL Web 2.0 Community, http://tinyurl.com/yjznum2 Pettey & Tudor (2010) Gartner reveals five social software predictions for 2010 and beyond: http://www.gartner.com/it/page.jsp?id=1293114 UoL Library Blog, http://uollibraryblog.wordpress.com/

Notas do Editor

  1. About the award winning DWL LibraryXXX staffFocus on research collections and support, although considerable
  2. By managers and other staff-FEAR! Terror by others (this could exposure every mistake we make)-JOY! By delight for some (erm me – for the new opportunities it brings)-DISTAIN/DISLIKE: With distain/skep (why should I have to update a blog post)-CONTROL:(strong desire to control it, formalise it-OPTIMISM/HOPE: Trying them out, dipping toe in the water…but there have been barriers