3. THE PRODUCT
Hubhopper caters to users a personalized daily dose of
their diverse interests.
Bite sized curated doses in 60 words or less.
An ephemeral feed.
An interest specific experience for each user in real
time.
A social ecosystem with features like favorites,
communities and collections.
Be caught up in under 5 minutes.
4. THE CORE PROBLEM
‘Getting information off the internet is like taking a drink from a fire hydrant’
-Mitchell kapor
5. 7 second attention span.
400 word long articles
But that’s
400 words in
7 seconds???
Users Content creators
THE CORE PROBLEM
6. PAIN POINT - USERS
More than 70% of the posts people see is considered irrelevant and
spam.
The average user has to access different channels to satisfy their range
of interests
The average user has an attention span of under 7 seconds.
The average user spends more than 1.5 hours daily on the internet where
they are bombarded with information they are not necessarily interested
in.
‘The search cost is just too damn high’
7. THE PAIN POINT – CONTENT PUBLISHERS
Content creators are experts on content creation not necessarily content
delivery.
The evolution of content consumption behaviors has outpaced content
creators’ delivery strategy
‘Millions of content publishers are being forced to deliver, market,
beautify, monetize and optimize their content when all they really
wanted to do was create it.’
8. HUBHOPPER- THE BRIDGE
7 second attention span. Average 400 word long articles
The 2 minute daily dose of your interests
9. All your interests in one place Ephemeral bite sized 60 word doses Social features to interact with others
10. THE REMEDY - USERS
I have 20 apps on my phone to get my daily dose
of interests.
Hubhopper gives me a short daily fix of those
interests in under 2 minutes on one platform.
Short, ephemeral news-feed catering to my
dwindling attention span.
Its just so beautiful and easy.
‘Hubhopper doesn’t have time, just like me’-
Sukanya Jhala
11. PUBLISHER REMEDY:CHANNELS 1/2
Finally we can create bite sized versions of our
content in a manner much more palatable for
audiences with dwindling attention spans.
We can focus on high quality content and let
hubhopper worry about making it sexy with their
tech.
We get access to real time analytics to optimize
performance.
Hubhopper allows us to reach new users interested
in the stuff I’m writing about
12. PUBLISHER REMEDY:CHANNELS 2/2
Users can click-back to my website through our hubhopper doses
generating traffic for me
I can deliver a ‘table-of-contents’ of my daily generated content
to my followers - generating wider engagement across posts
instead of just one champion post.
Hubhopper rewards me for good content by giving me a share of
ad-revenue
And all of this for FREE – You’re kidding right???
13. ADVERTISERS ON HUBHOPPER Real
time
interest
Visual
Native
Ads
Real
Time
Analytics
Hubhopper Ad targeting is based on real time interest
Hubhopper is premised on choosing your core interests. That means a higher
correlation between likes and loves
Hubhopper’s limit on interest means users continuously update them along
with their intensity
Currently
Advertiser targeting on existing platforms is based on algorithms guessing
user interests, or user reported interest ‘likes’
The problem in a universe of cheap, unlimited likes is that users don’t ‘like’
the stuff they love and don’t love the stuff they ‘like’
People are dynamic creatures whose likes evolve but ancient ‘likes’ remain
on existing platforms
14. MARKET POSITIONING
Interest Based
Social Platforms
Short News
Apps
Hubhopper falls into a very interesting intersection in the market,
embodying elements of both Short news apps as well as Interest
based social platforms.
Short News Apps:
1.Viral Shots
2.Fliboard
3.Daily Hunt
4.In Shorts
Interest based
platforms:
1.Pinterest
2.Stumble upon
3.Affimity
4.Vingle
15. Item Hubhopper Viral Shots Daily Hunt Flipboard In-Shorts
Curated content
Ephemeral Feed
User interest
Personalization
Open platform
for businesses
Social Elements
Cross platform
functionality
16. POST LAUNCH
40TH best social product in the world 4 weeks
after launch.
30,000+ users in under a month.
Trending nationally on twitter sept 25th
4.7 user rating and phenomenal user feedback
Trending on the play store 2 weeks after launch.
Covered globally by press.
Built 10 products to power hubhopper.
Our Team, product and advisors.
19. Hubhopper – Part Two
The daily dose of your interests.
Hubhopper since Info Edge
20. POINTS RAISED DURING MEETINGS
Study feature use and optimize accordingly
Create additional tiered model for publisher channels.
Optimization and growth that defocuses on money spend
Channel and content recommendation.
Initiate remarketing activities
Non linear marketing methods
Onboard channels in best performing interests
21. OUR USERS: WHAT THE DATA
TELLS US
4 common interests are chosen
by 60% of our users:
News
Business and Finance
City life
Travel.
Best performing doses are
either:
Current
Promoting social value
Topical (relevant to that day)
Earlier in the feed (have
more action on avg)
Features our users love:
The timer
The interest specification
The Source button
Social features like sharing
Non performing features:
Collections
Non incentive inviting
The love meter
22. PROGRESS: ACQUISITION (A.1)
Our last meeting
Number of users: 30000
Ratings: 611, 539 five star
Present
Number of users: 48000
Ratings: 813, 687 five star
Goal (3 month)
Number of users: 150000
Ratings: 2000, 1900 five star
23. PROGRESS: RETENTION (A.2)
PAST(1-10th)
Avg number of doses: 23
Clicks: 4.6
Loves: 0.23
Shares: 0.06
Source: 0.51
(13-20th)
Avg number of doses: 34
Clicks: 8.3
Loves: 0.40
Shares: 0.145
Source : 0.650
GOAL
Avg number of doses: 35
Clicks: 10
Loves: 1.00
Shares: 0.30
Source: 1.00
AVG. PER USER PER DAY ENGAGEMENT AVG. PER USER PER DAY ENGAGEMENT AVG. PER USER PER DAY ENGAGEMENT
24. PROGRESS: 15 CHANNELS
Who:
Universal
Miss Malini
Inspired Traveller
Sound and the City
10 more+
A two tiered model for channel onboarding:
Free: Where hubhopper acts as a lead generating
platform for channels.
Paid: Where hubhopper provides additional features
to channels such as content creation, account
management, optimization and personalized pushes
25. VALUE ADDED: USERS/PUBLISHERS
USERS
Addition of comments
Incentives for inviting
UI Modification
Love tap
24 hour life span of content
Auto scrolling widget
PUBLISHERS
Auto curation
Two tier arrangement
In depth analytics (cohort)
Customization of channels
Push notifications for specific
channels
Content guidelines and channel
manager to be appointed for
optimization.
26. OUR REALIZATION
‘There are a group of people out there who can’t get enough of Hubhopper. Every
decision we make needs to now focus on them’
27. CURRENT FOCUS: FINDING THE PERFECT
SEGMENT
1. Persona analysis
2. Choosing the perfect initial segment
3. Targeting all product, marketing and content efforts towards said segment
4. Integration of technology tools to track and optimize
5. Create ‘best user’ ambassadors to sample test new changes.
6. Incentivize initial segment to grow loyal user base organically.
7. Hiring expert to optimize execution.
‘Our plan is to light a fire under the right initial segment and expand outwards.’
28. STEP TWO - TARGETING
Once we have focused down to our perfect initial segment we plan to target
them and continuously optimize on the future data we see.
Focus Item 1 Item 2 Item 3 Item 4 Item 5
Product Current
features
Future
features
Incentive
gameification
UX Progression
Content Type Timing Push notification Recommend
ations.
Marketing Avenue Campaigns Branding, SM
presence
Tracking
metrics
Mode
Channel
onboarding
Interest UX Language
29. NON LINEAR GROWTH
1. Talks with phone company’s (Karbonn and Micromax) to provide them with a
native imbed for their devices – Widget created
2. Onboarding publishers in best performing interests to create focus and
recall.
3. Incentive based gamification for remarketing and WOM onboarding.
4. Creating cross platform Hubhopper games to drive users to the product.
30. MACRO GOALS – NOV 18
1,000,000 quality users.
250 targeted channels.
1500 pieces of daily content.
Channel and content recommendation engine.
Hubhopper rating index for channels.
Product feature introduction and optimization.
31. ROADMAP
Gameification
Content recommendation
Channel recommendation
Hubhopper rating index (HRI)+ Channel
categorization
Value added services for publishers
White label imbed
Language specification
32. THANK YOU
“Sometimes all you need is twenty seconds of insane courage. Literally twenty
seconds of just embarrassing bravery. And I promise you, something great will
come of it.”
