Research on the top 100 Indian online influencers. MSLGROUP analysis, Tweeple.in and Pinstorm lists, Klout and Peerindex scores.

1. RESEARCH: THE TOP 100
ONLINE INFLUENCERS IN
INDIA
Gaurav Mishra | Gauravonomics
Asia Director of Digital and Social
Media, MSLGROUP

2. TWITTER • Out of the top 100 Indian online influencers, 51 are celebrities, 4
BEHAVIOR OF are brands and 45 are efluencers.
TOP 100 INDIAN • Efluencers have fewer followers, more follows and more tweets
INFLUENCERS than brands and celebrities.
Number of Followers Number of Follows
500000 1500
375000 1125
250000 750
125000 375
0 0
Celebrities Brands Efluencers All Celebrities Brands Efluencers All
Median Mean Median Mean
Follwers/ Follows Ratio Number of Tweets
60000 30000
45000 22500
30000 15000
15000 7500
0 0
Celebrities Brands Efluencers All Celebrities Brands Efluencers All
Median Mean Median Mean
Source: MSLGROUP analysis, Tweeple.in and Pinstorm lists, Klout and Peerindex scores

3. TYPOLOGY OF OF
TOP 100 INDIAN All Broadcasters Connectors Networkers Total
INFLUENCERS Talkers 5 13 7 25
Regulars 14 11 4 29
Lurkers 43 1 2 46
Total 62 25 13 100
• Most top 100 celebrities are Brands Broadcasters Connectors Networkers Total
Broadcasters-Lurkers Talkers 0 0 1 1
• Most top 100 brands are Regulars 3 0 0 3
Broadcasters-Regulars Lurkers 0 0 0 0
Total 3 0 1 4
• Most top 100 efluencers are
Connectors-Talkers
Celebrities Broadcasters Connectors Networkers Total
Talkers 3 0 0 3
• Follower/ Follows Ratio:
Regulars 6 0 0 6
- Broadcasters: >50 Lurkers 42 0 0 42
- Connectors: 5-50 Total 51 0 0 51
- Networkers: <5
Efluencers Broadcasters Connectors Networkers Total
• Ratio Number of tweets: Talkers 2 13 6 21
- Talkers: >25000 Regulars 5 11 4 20
Lurkers 1 1 2 4
- Regulars: 5000-25000
Total 8 25 12 45
- Lurkers: <5000
Source: MSLGROUP analysis, Tweeple.in and Pinstorm lists, Klout and Peerindex scores

4. TOP 100 INDIAN
INFLUENCERS:
CELEBRITIES
Celebrities Broadcasters Connectors Networkers
• Most top 100 celebrities are
Broadcasters-Lurkers
Talkers 3 0 0
Regulars 6 0 0
Lurkers 42 0 0
Source: MSLGROUP analysis, Tweeple.in and Pinstorm lists, Klout and Peerindex scores

5. TOP 100 INDIAN
INFLUENCERS:
BRANDS
Brands Broadcasters Connectors Networkers
• Most top 100 brands are
Broadcasters-Regulars
Talkers 0 0 1
Regulars 3 0 0
Lurkers 0 0 0
Source: MSLGROUP analysis, Tweeple.in and Pinstorm lists, Klout and Peerindex scores

6. TOP 100 INDIAN
INFLUENCERS: Efluencers Broadcasters Connectors Networkers
EFLUENCERS
Talkers 2 13 6
• Most top 100 efluencers are
Connectors-Talkers
Regulars 5 11 4
Lurkers 1 1 2
Source: MSLGROUP analysis, Tweeple.in and Pinstorm lists, Klout and Peerindex scores

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