Building a digital ad campaign

2. STEPS IN BUILDING AN AD
CAMPAIGN
Presentation by,
Gaurav Kulkarni

3. Unify
advertiser’s CRM, campaign and website(first party) data with technographic,
behavioral, contextual and demographic(third party) data in a Data
management platform (DMP)

4. Build
audience segments in DMP based on business need

5. Create
an advertising plan to reach target audience segment

6. Budget
for digital ad campaign and develop media plan

7. Design
ad for multiple media formats(video, display, social, mobile)
and devices

8. Advertise
using a demand-side platform (DSP), the technology for buying
media

9. Optimize
campaign performance and analyze results

10. Inform
future plans by consolidating campaign data back into
DMP