This document provides a 3-sentence summary of a branding and identity guide for The Elysian Upscale Apartments in Minneapolis: The guide establishes a Greek mythology-inspired brand identity for the apartments through elements like a logo, color palette, and room names derived from figures in mythology. Floor plans and finishes are shown for the various unit types. An organizational structure is defined for communicating the brand identity across collateral.

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Unit Type Bedrooms Unit Name Pronunciation tion a cle ar direction was
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A-1 1 + Den COEUS ko-ee-uss
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Primary Color Palette
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A-2 1 + Den CRIUS krahy-uhs Univ ersity of Minne r features th at identify
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B-1 2 CRONUS kroh-nuhs the property was further de
tity Guide.
Branding & Iden
B-1A 2 IAPETUS ahy-ap-i-tuhs Logo
B-1B 2 MNEMOSYNE nee-mos-uh-nee
B-2 2 OCEANUS oh-see-uh-nuhs Pantone419U Pantone7533U Pantone5625U Pantone179U Pantone726U Pantone657U
B-3 (ADA) 2 PHOEBE fee-bee
B-4 2 RHEA ree-uh Secondary Color Palette
B-5 2 TETHYS tee-this
B-6 2 THEIA thee-uh Unit Plan B-1b
Unit Plan
B-7 2 THEMIS thee-miss
UNIT
BALCONIES
885 SF
74 SF
Cutsheet
TOTAL 959 SF
C-1 3 APHRODITE af-ruh-dahy-tee
9’-1” x 9’-7”
Finishes
C-1A 3 APOLLO uh-pol-oh RESILIENT FLOORING Pantone418U Pantone5497U Pantone177U Pantone4725U Pantone646U Pantone644U Pantone7531U Pantone430U
CERAMIC TILE
C-2 3 ARES air-eez STAINLESS STEEL APPLIANCES
GRANITE COUNTERTOPS
C-2 (ADA) 3 ARTEMIS ahr-tuh-mis 10’-5” x 10’-4”
Floors 2-4
C-3 3 ATHENA uh-thee-nuh
C-3A 3 DEMETER dih-mee-ter
8’-7” x 12’-6”
C-4 3 HADES hey-deez
15’-1” x 14’-4”
C-5 3 HERA heer-uh
C-5A 3 HERMES hur-meez
ARE YOU A
O L Y M P I A N
C-6 3 + Den POSEIDON poh-sahyd-n
TITAN
C-7 3 + Den ZEUS zoos OR AN OLY
MPIAN?
Room Type Level Room Name Pronunciation
V S T I T A N
Club FIRST DIONYSUS dahy-uh-nahy-suhs Titaness Mnemosyne
2 Bed
Fireplace FIRST HEPHAESTUS hi-fes-tuhs
Social FIRST HESTIA hes-tee-uh
TITAN
FITNESS FIRST ATLAS at-luhs
ARE YOU A
MPIAN?
OR AN OLY
TANNING FIRST HYPERION hahy-peer-ee-uhn
Adam Knopp, Leasing Agent
The Elysian Upscale Apartments
711 4th Street Southeast
Minneapolis, Minnesota 55414
612.843.4888
info@uofmproperty.com
The Elysian Upscale Apartments
711 4th Street Southeast
Minneapolis, Minnesota 55414
612.843.4888
www.elysianapts.com
Pocket Folder Front/Back Pocket Folder Inside Spread