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Category: (12) Newsletter - External
                                                                                                                                                                                                                                                                                                                                                                                                Firm: HGA Architects and Engineers
                                                                                                                                                                                                                                                    THE                                                                                                                                         Title: THE ADVISOR Quarterly Newsletter(s)
                                                                                                                                                                                                                                              A DV ISOR
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           THE
                                                                                      20               07
                                                                              Quarter
                                | Fourth
                Volume 2
                                                                                                                                                                                                                                                                                                                g           e
                                                                                                                                                                                                                                                                            ledg                       e Exchan
                                                                                                                                                                                                                                                                    ng Know
                               s:               ctricity                                                                                                                                                                                                  Engineeri
                      tovoltaicSunlight Into Ele
                                                                                                                                                                                                                                               HGA
                   Pho


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       ADVISOR
                           ng
                   Converti er, PE                                                                                                                                                     ovolta
                                                                                                                                                                                               ics
                                                                                                                                                                                                                scientist,



                                                                                                                                                                                                                                                                                                                                                                                                                                                                THE
                                   ruettn                                                                                                                                       of PHot                French
                          By Paul G                                                                                                                               History                Becqu erel, a      e off a sp
                                                                                                                                                                                                                       ark
                                                                                                                                                                                                                                                                                                                                            equirem
                                                                                                       er our                                                                     would giv te 1800s,
                                                                      resource
                                                                                     s to pow                al,           In 1839
                                                                                                                                              , Edmun
                                                                                                                                                            d
                                                                                                                                                                   materials
                                                                                                                                                                                     ht. By the
                                                                                                                                                                                                   la                                                                                                                                              ents:
                                                                                                                                                     at certain
                                                                                                                                                                                                                                                                                                                                             y
                                                                                                                                                                                                                                                                                                                                                                                                                                                        A DV I S O
                                                        ainable               r, wind,       geotherm                                          d th                  with sunlig
                                                                                                                                                                                                                  In
                             e search
                                           for sust
                                                              ward sola                                                     discovere                                                               veloped.
                                                                                                     ethod to                                          hen struck                      been de
                      As w
                                  we are      turning to                       e s. One m                                    of ele       ctricity w          solar ce    lls had                      in  terest in
                      buildings,                                 ro sourc                                called                                  forms of                                 ted new
                                                  pact hyd                            chnology                                                                             ram crea                           of the



                                                                                                                                                                                                                                                                                                                                                                                                                                                                   R
                                 or low-im f the sun is a te                                                uctor             primitive                      ace prog                           creation
                       biomass                        o                                    semicond to                                            s, the sp
                                                                                                                                                                   led to B
                                                                                                                                                                                 ell Labs’                       very
                                     e power                             ems use                   irectly in                   the 1950                                                          ms were
                       harness
                                 th                            ic syst                                                                                s, which                      ese syste                       re
                                            Photovolta convert sunlight d                                                              otovoltaic                     licon. Th                         ltaics we
                        photovolta
                                     ics.
                                     such    as silicon
                                                               to
                                                                     ltaic de    vice can
                                                                                                   be thoug
                                                                                                         sunlight
                                                                                                                    ht           ph
                                                                                                                                 first     solar cells
                                                                                                                                                           using si
                                                                                                                                                                due to     high cost
                                                                                                                                                                                          , photovo
                                                                                                                                                                                             pplicatio
                                                                                                                                                                                                         n s. The oil                                                                                                                             lecommu
                                                                                                                                                                                                                                                                                                                                                             nications                                                                               HGA Eng
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       HGA Engineering Knowledge Exchange
                        materials                  A photovo                             eds only                                                  however,                  r other a                         interest                                                                                                                           gies, like            infrastruct
                                                                                                                                                                                                                                                                                                                                                                                                                                                             ineerin
                                   l energy.                            which ne                              stems               reliable;                     dered fo                        renewed                                                                                                                                                       wireless              ure. Ne
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        g Knowle
                         electrica                       d battery                           voltaic sy                                            usly consi 70s sparked a                                        pact                                                                                                                                                 network              w wirele
                                      lar powe
                                                      re
                                                                          rce. Photo parts, and if                                 not serio                      9                               ositively im                                                                                                                                        and com                    access, g            ss                                                                                         dge                       Exchang
                         of as a so                          fuel sou                           g                                                     of the 1                       tial to p                                                                                                                                                                    municatio                 ive mobile
                                    ngle     required                   are   no movin                    ainst th     e            sh    ortages               and    its poten                                                                                                                                                                      network
                                                                                                                                                                                                                                                                                                                                                                  applicatio
                                                                                                                                                                                                                                                                                                                                                                             ns device
                                                                                                                                                                                                                                                                                                                                                                                         s un-teth                                                                                                                                           e
                          as the si                    ble. There                         tected ag                                                 voltaics                                                                                                                                                                                         IDentifica              ns, and               ered
                                      mely dura structed and pro                                           e actual                  in photo                                                                                                                                                                                                                   tion), w                 RFID (Ra
                          are extre                    con                               ar out. Th nty to                                     day life.                                                       endency                                                                                                                                                    hich is
                                       correctly                    will not
                                                                                   we                         e                        every                                                      our dep
                                                                                                                                                                                                                                                                                                                                                     ple and
                                                                                                                                                                                                                                                                                                                                                               equipme               often use dio
                           they are                    devices                                 em is tw                                                                           decrease                        nment,                                                                                                                                                 nt, have               d for
                            environm
                                        ent, the
                                                             al photo
                                                                           vo  ltaic syst
                                                                                                                                                       ith the e
                                                                                                                                                                   fforts to
                                                                                                                                                                                       the earth
                                                                                                                                                                                                     ’s enviro
                                                                                                                                                                                                                    ewed
                                                                                                                                                                                                                                                                                                                                                     in new b
                                                                                                                                                                                                                                                                                                                                                                uildings.          become
                                                                                                                                                                                                                                                                                                                                                                                             common                                                                                                                                                               FIRM’S MARKETING OBJECTIVE
                                         e  of a typic                                                                                   Today, w ls and to protect                           often a   nd are vi
                            service lif         ars.                                                                                          fossil fue                    used more nergy.                                                                                                                                                           Ture To
                                            ye                                                                                           on                          eing
                             twenty-five                                                                                                                 ics are b                     rical e                                                                                                                                                                           pology
                                                                                                                                          photovolta urce of free elect                                                                                                                                                                                 commun                                                                                                                                                                                                  1A. Goals: The primary goal of the THE ADVISOR quarterly newsletter is to present
                                                                                                                                           as a cl   ean so                                                                                                                                                                                                            ications
                                                                                                                                                                                                                                                                                                                                                                                     infrastruct
                                  300000                                                                                                                                                                                                                                                                                                                gured in
                                                                                                                                                                                                                                                                                                                                                                         a hierarc                ure with                                                                                                                                                     technical architectural engineering topics that may be of interest to current and former
                                ics (p)




                                                                                                                                                                                                                   ns have                                                                                                                                                              hical sta             in a
                                                                                                                                                         ations                                       pplicatio                                                                                                                                           re 1, wh
                                                                                                                                            aPPlic                                        voltaic a                     rcial                                                                                                                                             ich consi                r topolog                                                                                                                                                   clients through the use of engaging graphic design. It is the intent to pique the interest of
                                                           Photovolta




                                                                                                                                                                            e, photo                         f comme                                                                                                                                                                                             y,
                                   250000
                                                                                                                                                                          d                                o                                                                                                                                                 room, m                    sts of an
                                                                                                                                                            ast deca                          number                       on                                                                                                                                               ultiple te                 entrance
                                                                                                                                            O  ver the p            r an in    creasing
                                                                                                                                                                                                  f the mo
                                                                                                                                                                                                                st comm                                                                                                                                    ne and h                      lecommu                                                                                                                                                              the reader so that he or she may seek further information about the topic and possible ways
                                                                                                                                                                                                                                                                                                                                                                                                      nications
                                                                                                                                                      utilized fo                   In one o                       electricity
                                                  duced by




                                     200000                                                                                                                                                                                                                                                                                                                               orizontal
                                                                                                                                             been                      rojects.                       rovides                                                                                                                                                                            cables.
                                                                                                                                             and resi
                                                                                                                                                          dential p
                                                                                                                                                                         hotovolta
                                                                                                                                                                                        ic cell p                    installed                                                                                                                                                                                                                                                                                                                               to incorporate the presented technology into an on-going or future project. The ultimate
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                                          (KW) pro




                                      150000                                                                                                                ns, a p                         ency ca                      ss to                                                                                                                                                tion whe
                                                                                                                                                                                                                                                                                                                                                                                                                        ADC Tele
                                                                                                                                              applicatio                     d emerg                          out acce                                                                                                                                                                     re servic
                                                                                                                                                                                                                                                                                                                                                                                                                                    communic
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               goal is for this open dialogue to result in additional work for the firm.
                                                                                                                                                                signs an                       ways with plication is                                                                                                                                         ng by re                                  es are                                   ations, Ed
                                                                                                                                                                                                                                                                                                                                                                                                                                                            en Prairie,
                                                                                                                                                  r lighted                     long free                        p                                                                                                                                                           gulated a
                                 of Power




                                                                                                                                              fo                             a                                 a                                                                                                                                                                          ccess pro                                                                       Minnesota
                                       100000
                                                                                                                                                               locations                         growing                       y                                                                                                                            ommunic                                     viders         to conne
                                                                                                                                               in remote                           Another                         the energ                                                                                                                                                ations co                                              ct workst
                                                                                                                                                                      er lines.                        plement                                                                                                                                                                           mpany.                                                 ation eq
                                                                                                                                                         onal pow                          lls to sup                  anel (55
                                                                                                                                                                                                                                                                                                                                                                                                                      the teleco                           uipment                                                                                                                                                                                                1B. Target Audience: Current and former clients and HGA non-
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                                                                                                                                                                                                                                                                                                                                                                                                                                                tions and               (PCs or
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                                          50000                                                                                                                          2003
                                                                                                                                                                                                                          atts of                                                                         Visitor and                                              the cen                                            equipme                                                       Phones)
                                                                                                                                                 the use o                                                     1,000 w                                                                                                                                                                                                                                        compute
                                                                                                                                                                2002

                                                                                                                                                                             ity. Typic                                                                                                                                                                                          tralized                                         nt room.
                                                        KWp = Kil




                                                                                                                                                                                                                                                                                                 mo Park
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                                                                                                                                                 2000
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               to
                                                                                                                                                               by the util                       ximately                                                                                      o                                                                                               space fo                                                                  r equipm                                                                                                                                                                                           engineering staff (architects, designers, administration,
                                                                                                                                          1999

                                                                                                                                                                                                                                                                                    nels at C Minnesota.                                                             compute
                                                                                                                                   1998
                                                                                                              1995
                                                                                                                     1996
                                                                                                                            1997

                                                                                                                                                    rovided                       de appro                                                                               voltaic pa                                                                                               r equip                    r                                                                       ent in the
                                                                                                                                                  p                         rovi                                                                                   Photo                          ,
                                                                                                                                                                                                                                                                                     r—St. Paul
                                                                                                       1994
                                                                                                                         utility
                                                                                                                                                               et) can p
                                                0                                               1993
                                                                                                        nnected to
                                                                                                                     the
                                                                                                                                                                                                       ht.                                                                                                                                                       Often, th                    ment th                Horizonta
                                                                                                                                                                                         full sunlig
                                                                                         1992
                                                                                              on and co
                                                                                                                                                  square fe                                                                                                                   Cente                                                                                             e eq                       at                     l Cabling                                                                                                                                                                                                                                          support).
                                                                        for a spec
                                                                                   ific functi
                                                                                                                        to the uti
                                                                                                                                    lity
                                                                                                                                                                        xposed to                                                                                   Resource                                                                                     , compute uipment room is                          the conn                   , which is
                                                  ltaic system
                                                               designed
                                                                                           ally de signed to
                                                                                                             distribute
                                                                                                                                                   energ   y when e                                                                                                                                                                              e) or da                         r room, M                                     ection fro                   typically
                                        A photovo         m                     d specific                                     l or                                                                                                                                                                                                 me com                     ta center.                       DF (Main           telecomm                  m the tele                  copper,
                                                                                         syste
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                                                                                                               ted to an                                  in industria                                                                                                                                                                                                                                                           unication               commun                      provides




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         A DV T H E
                                                                                                              function                grid and
                                                                                                                                               installed                                                                                                                                                            storage a                  puters,                            Phone eq                                                   s outlets              ications
                                                                           A photovo
                                                                                       lta
                                                                                                   a specific ected to the utility                                                                                                                                                                                                     rea netw              file and                           uipment,                                                                         room to
                                                                                       r than to
                                                                            grid rathe ic system not conn
                                                                                        lta                                            grid and
                                                                                                                                                ins talled in ho
                                                                                                                                                                 mes
                                                                                                                                                                                                                                                                                                 Backbone          just some                     orks, and
                                                                                                                                                                                                                                                                                                                                                                 core netw
                                                                                                                                                                                                                                                                                                                                                                              applicatio
                                                                                                                                                                                                                                                                                                                                                                                            n servers             Backbon
                                                                                                                                                                                                                                                                                                                                                                                                                                                        at the wo
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    rkstation              the                                                                                                                                                                                                                                                                    CONTENT OF PIECE
                                                                            A photovo facilities
                                                                                                                nnected to
                                                                                                                           the utility                                                                                                                                                                                                 of the typ                                 ork hard                ,                    e Cablin
                                                                             commer   cial
                                                                                                      m not co                                                                                                                                            ce                                     Cabling          the equip                        es of ele                                  ware are            provides                  g, which
                                                                             A photovo
                                                                                          ltaic syste                                                                                                                                              Facility                                                                          ment roo                    ctronic e                                                     interconn                  is typica
                                                                                                                        ency)                                                                                                                                                  Equipmen                                                         m.                              quipmen                                                     ections b                 lly optic
                                                                                                             Energy Ag                                                                                                                                                                                                                                                                      t found in           rooms, e



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             ISOR
                                                                                                                                                                                                                                                                                            t
                                                                              Graph    IEA (Inter
                                                                                                   national
                                                                                                                                                                                                                                Figure 1.
                                                                                                                                                                                                                                                                                  R o om                         Telecomm                                                                                                    quipmen
                                                                                                                                                                                                                                                                                                                                                                                                                                        t rooms,
                                                                                                                                                                                                                                                                                                                                                                                                                                                        etween te
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    lecommu
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   al fiber,                                                                                                                                                                                                                              2A. Research, Planning, and Implementation:
                                                                                                                                                                                                                                            Hierarchi                                                                               unication                                                                                                         and entr                    nications
                                                                                                                                                                                                              T hi                                     cal Star To
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                                                                                                                                                                                                                                                                                                                                                              are differe                                       While a                                         ance faci
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             lity room                                                                                                                                                                                                                                   Quarterly article topics are carefully chosen
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                                                                                                                                                                                                                                                                                                                                                                                                                                                     ms have
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                                                                                                                                                                                                                                                                                                                                nt within                                                              s                    e additio               ciently an                   building                                                                     Engin
                                                                                                                                                                                                                attrac                                                                                                                       the teleco                        a buildin                                                nal space              d cost effe                                                                                                                                                                                                                                             on current architectural engineering trends and
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SMPS 2008 National Marketing Communications Award

  • 1. Category: (12) Newsletter - External Firm: HGA Architects and Engineers THE Title: THE ADVISOR Quarterly Newsletter(s) A DV ISOR THE 20 07 Quarter | Fourth Volume 2 g e ledg e Exchan ng Know s: ctricity Engineeri tovoltaicSunlight Into Ele HGA Pho ADVISOR ng Converti er, PE ovolta ics scientist, THE ruettn of PHot French By Paul G History Becqu erel, a e off a sp ark equirem er our would giv te 1800s, resource s to pow al, In 1839 , Edmun d materials ht. By the la ents: at certain y A DV I S O ainable r, wind, geotherm d th with sunlig In e search for sust ward sola discovere veloped. ethod to hen struck been de As w we are turning to e s. One m of ele ctricity w solar ce lls had in terest in buildings, ro sourc called forms of ted new pact hyd chnology ram crea of the R or low-im f the sun is a te uctor primitive ace prog creation biomass o semicond to s, the sp led to B ell Labs’ very e power ems use irectly in the 1950 ms were harness th ic syst s, which ese syste re Photovolta convert sunlight d otovoltaic licon. Th ltaics we photovolta ics. such as silicon to ltaic de vice can be thoug sunlight ht ph first solar cells using si due to high cost , photovo pplicatio n s. The oil lecommu nications HGA Eng HGA Engineering Knowledge Exchange materials A photovo eds only however, r other a interest gies, like infrastruct ineerin l energy. which ne stems reliable; dered fo renewed wireless ure. Ne g Knowle electrica d battery voltaic sy usly consi 70s sparked a pact network w wirele lar powe re rce. Photo parts, and if not serio 9 ositively im and com access, g ss dge Exchang of as a so fuel sou g of the 1 tial to p municatio ive mobile ngle required are no movin ainst th e sh ortages and its poten network applicatio ns device s un-teth e as the si ble. There tected ag voltaics IDentifica ns, and ered mely dura structed and pro e actual in photo tion), w RFID (Ra are extre con ar out. Th nty to day life. endency hich is correctly will not we e every our dep ple and equipme often use dio they are devices em is tw decrease nment, nt, have d for environm ent, the al photo vo ltaic syst ith the e fforts to the earth ’s enviro ewed in new b uildings. become common FIRM’S MARKETING OBJECTIVE e of a typic Today, w ls and to protect often a nd are vi service lif ars. fossil fue used more nergy. Ture To ye on eing twenty-five ics are b rical e pology photovolta urce of free elect commun 1A. Goals: The primary goal of the THE ADVISOR quarterly newsletter is to present as a cl ean so ications infrastruct 300000 gured in a hierarc ure with technical architectural engineering topics that may be of interest to current and former ics (p) ns have hical sta in a ations pplicatio re 1, wh aPPlic voltaic a rcial ich consi r topolog clients through the use of engaging graphic design. It is the intent to pique the interest of Photovolta e, photo f comme y, 250000 d o room, m sts of an ast deca number on ultiple te entrance O ver the p r an in creasing f the mo st comm ne and h lecommu the reader so that he or she may seek further information about the topic and possible ways nications utilized fo In one o electricity duced by 200000 orizontal been rojects. rovides cables. and resi dential p hotovolta ic cell p installed to incorporate the presented technology into an on-going or future project. The ultimate ll boxes e the loca (KW) pro 150000 ns, a p ency ca ss to tion whe ADC Tele applicatio d emerg out acce re servic communic goal is for this open dialogue to result in additional work for the firm. signs an ways with plication is ng by re es are ations, Ed en Prairie, r lighted long free p gulated a of Power fo a a ccess pro Minnesota 100000 locations growing y ommunic viders to conne in remote Another the energ ations co ct workst er lines. plement mpany. ation eq onal pow lls to sup anel (55 the teleco uipment 1B. Target Audience: Current and former clients and HGA non- owatts traditi of solar ce ’ x 6.9’ p Education mmunica tions and (PCs or f panels ally, an 8 50000 2003 atts of Visitor and the cen equipme Phones) the use o 1,000 w compute 2002 ity. Typic tralized nt room. KWp = Kil mo Park 2001 2000 to by the util ximately o space fo r equipm engineering staff (architects, designers, administration, 1999 nels at C Minnesota. compute 1998 1995 1996 1997 rovided de appro voltaic pa r equip r ent in the p rovi Photo , r—St. Paul 1994 utility et) can p 0 1993 nnected to the ht. Often, th ment th Horizonta full sunlig 1992 on and co square fe Cente e eq at l Cabling support). for a spec ific functi to the uti lity xposed to Resource , compute uipment room is the conn , which is ltaic system designed ally de signed to distribute energ y when e e) or da r room, M ection fro typically A photovo m d specific l or me com ta center. DF (Main telecomm m the tele copper, syste distribution ic system connec ted to an in industria unication commun provides A DV T H E function grid and installed storage a puters, Phone eq s outlets ications A photovo lta a specific ected to the utility rea netw file and uipment, room to r than to grid rathe ic system not conn lta grid and ins talled in ho mes Backbone just some orks, and core netw applicatio n servers Backbon at the wo rkstation the CONTENT OF PIECE A photovo facilities nnected to the utility of the typ ork hard , e Cablin commer cial m not co ce Cabling the equip es of ele ware are provides g, which A photovo ltaic syste Facility ment roo ctronic e interconn is typica ency) Equipmen m. quipmen ections b lly optic Energy Ag t found in rooms, e ISOR t Graph IEA (Inter national Figure 1. R o om Telecomm quipmen t rooms, etween te lecommu al fiber, 2A. Research, Planning, and Implementation: Hierarchi unication and entr nications T hi cal Star To pology rooms in s Rooms are differe While a ance faci lity room Quarterly article topics are carefully chosen that they nt from e ll of the s. pu one floo house eq quipmen occupan se syste uipment m equipme r or a p ortion of a floor in that typic ally serve t do requir ts to work more effi ms have enabled HGA and written by engineering team members based nt within s e additio ciently an building Engin attrac the teleco a buildin nal space d cost effe on current architectural engineering trends and r inflat g mmunica g. The rooms a ctively, th eerin could b e conside ns. Increasin tions roo nd equip ment roo in the te lecommu ey g Kn tio the in ms is use equipme ms to ho nications owle market analysis. Copy writing and graphic design panels applica lower high p d nt. use their ll “Com of these ng and to help syste ms on stalle dge an arra y g lighti le availab to install the ems in eriod of associate l missi Exch Electric ity from evices, includin ergy th at can es otovolta ic syst ayback p uildin d can m oning ange of the newsletter are all produced in-house. Articles ower d cess en ack to the incentiv ical ph ve a p g Co in bu aximize th is a proce sed to p ate ex b lity, ty p day ha mmis are written by one or more of the over one hundred u , or to cre be sold put the size In rea rojects to sioni heating rcial p ng Pr ild e s utility. To production comme years. out 10 ocess main main ings, equ initial inv s that engineers in the firm. Graphic design and printing y of energ text, 250 ab ems tenan ent ce sta in buildin tenan ipme estme ment s ltaic sy st ce sta nt, co n of the newsletter is produced and coordinated by the ntrols t on into c be velop p hotovo ze ff gs, e c quipm an maxim ff.” would e De rease, any si watts er Futur e to inc lly viable for ent, iz contr e the and firm’s marketing department in Minneapolis. te to pow rates continu a ems a re PRO adequa tial onomic ic syst GRA ols a residen As utility ore ec otovolta efficient at a M PH ASE nd l a typica r, while come m lso, ph will be ject. A e more ology Defin to on pro e and becom ewable techn eO refrigera 0 watt Requ wner’s P ,00 constru cti evolv a ren gs. ireme ro nts (O ject DESIG N PH 2B. Message: The intended message of the quarterly s utilize buildin ASE an 8