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Tips & traps in social media marketing
1.
Tips & Traps in
Social Media Marketing Presenter – Chris Kenney
2.
Introductions
Chris Kenney • Principal, Coco Design • Singer & Bass player, 4 Bands • 583 sites on the Internet when I built my first website • Internet marketing strategist • Not an “expert” Tips & Traps in Social Media Marketing Chris Kenney © 2011 2
3.
Tips-n-Traps to expect
today • Facebook T N T • Twitter T N T • LinkedIn T N T • YouTube T N T Tips & Traps in Social Media Marketing Chris Kenney © 2011 3
4.
Social media strategy
Mapping • Traditional and social web lines are blending… and this is just the beginning LinkedIn Content Blogs / Wikis PR / • Strategy…have one! Forums News Write it down S Web Social • Part of your overall Workflow M Facebook communication / Site Media marketing plan M Search Twitter • Establish – SM policy Analytics Ratings – Voices – Message YouTube – Frequency Bookmarks – Etc. Tips & Traps in Social Media Marketing Chris Kenney © 2011 4
5.
Social media mantra •
Control is an illusion – Power to the public, THEY are in control – Control freaks are left behind – Learn to let go… yeah, tell that to the lawyers • It is all about engagement – It’s not about you, it’s about us – It’s about connections, relationships – It’s about communicating with, not at Tips & Traps in Social Media Marketing Chris Kenney © 2011 5
6.
Facebook •
Set up a Fan Page - ask for article. • Tip Do not use a personal profile for an organization • Great communication channel • Naming trap You only get one chance for both the page title and the vanity URL • Naming Tip You need 25 fans (likes) to get a vanity URL - Facebook.com/username/ • Facebook is a cocktail party, don’t push • Become a resource for your fans • Promote events Tips & Traps in Social Media Marketing Chris Kenney © 2011 6
7.
Facebook Tip Do
not use a personal profile for an organization • Trap Created 4 profiles • Trap Set up band as profile • If you get a request from a business to be their friend they are in violation of the terms of use Tips & Traps in Social Media Marketing Chris Kenney © 2011 6
8.
Facebook naming traps
Vanity URL Page Title Caps Tips & Traps in Social Media Marketing Chris Kenney © 2011 7
9.
Facebook promoting page Tips
& Traps in Social Media Marketing Chris Kenney © 2011 7
10.
Facebook • Fan Page
Report
11.
Facebook • Fan Page
Report
12.
Twitter • Great PR
channel if used properly • Opportunity to engage • Monitor brand mentions • Control – learn to let go • Tip 80/20 rule • Be innovative Tips & Traps in Social Media Marketing Chris Kenney © 2011 8
13.
Twitter • Christi McNeill
is nuts about Southwest Air! 1m • Monitor brand mentions • Twitter only promotions • Tip 80/20 rule • Two events on twitter •Kevin Smith - 1.7 •Plane in the Hudson Tips & Traps in Social Media Marketing Chris Kenney © 2011 8
14.
Twitter View Mentions &
Saved Search Quickly Tips & Traps in Social Media Marketing Chris Kenney © 2011 8
15.
LinkedIn • JUST DO
IT! • Professional networking vs. social networking • Twitter and blog feeds • Tip Great incoming link opportunities for SEO to your website, blog & YouTube channel • Tip Answer Questions Tips & Traps in Social Media Marketing Chris Kenney © 2011 9
16.
LinkedIn link juice Tips
& Traps in Social Media Marketing Chris Kenney © 2011 10
17.
LinkedIn - Six
degrees Tips & Traps in Social Media Marketing Chris Kenney © 2011 10
18.
LinkedIn - Questions
& Answers Tips & Traps in Social Media Marketing Chris Kenney © 2011 9
19.
YouTube • Excellent way
to drive traffic • Tip Front weight your title & description with keywords • Tip Strong call to action in video description • Tip Add keyword tags • Tip Link back to your website Tips & Traps in Social Media Marketing Chris Kenney © 2011 11
20.
YouTube • Haulers crashed
our server • 100 requests per sec • 176,000 subscribers at the time Tips & Traps in Social Media Marketing Chris Kenney © 2011 11
21.
Maps & Ratings Tips
& Traps in Social Media Marketing Chris Kenney © 2011 12
22.
Maps help with
SEO Tips & Traps in Social Media Marketing Chris Kenney © 2011 13
23.
Slideshare (bonus) • World's
largest community for sharing presentations • Business media site for sharing presentations, documents and pdfs • Think of it as YouTube for presentations • http://Slideshare.net / CocoDesign Tips & Traps in Social Media Marketing Chris Kenney © 2011 14
24.
Thank you… thankyouverymuch
LinkedIn.com / in / WebJunkie SlideShare.net / CocoDesign http://ChrisKenney.net Twitter.com / chriskenney chrisk@cocodesign.com Tips & Traps in Social Media Marketing Chris Kenney © 2011 15
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