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Elements of ecommerce

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Chris Kenney
Chris Kenney

This presentation gives you elements and deciding factors of developing an ecommerce website.

TecnologiaNegócios
1 de 82
Elements of starting an by Chris Kenney Ecommerce Website
Who am I? • Chris Kenney • CEO/President • Musician • 583 sites on the Internet when I built my first site • My duties: • SEO & SEM Strategist
Determine your level of Ecommerce
Determine your level of Ecommerce • Brochure Website
Determine your level of Ecommerce • Brochure Website • Does not have credit card processing
Determine your level of Ecommerce • Brochure Website • Does not have credit card processing • Commerce Website
Determine your level of Ecommerce • Brochure Website • Does not have credit card processing • Commerce Website • Separate Inventory
Determine your level of Ecommerce • Brochure Website • Does not have credit card processing • Commerce Website • Separate Inventory • Website Integrated with existing process
Determine your level of Ecommerce • Brochure Website • Does not have credit card processing • Commerce Website • Separate Inventory • Website Integrated with existing process • syncs with accounting/inventory management
Brochure Website
Brochure Website
Commerce Website
Commerce Website
Commerce integrated with existing process
Commerce integrated with existing process
Choose Shopping Cart Type
Choose Shopping Cart Type • SaaS • Software as a service
Choose Shopping Cart Type • SaaS • Software as a service • Open Source • Free for all to license
Choose Shopping Cart Type • SaaS • Software as a service • Open Source • Free for all to license • Licensed • Software that is licensed
Choose Shopping Cart Type • SaaS • Software as a service • Open Source • Free for all to license • Licensed • Software that is licensed • Enterprise / Custom • Turn Key solution that integrates with accounting and inventory
Software as a Service (SaaS)
Software as a Service (SaaS)
Open Source Software
Open Source Software
Licensed Software
Licensed Software
Enterprise / Custom
Enterprise / Custom
Identifying your Target Audience
Identifying your Target Audience • Customer Segment - Broad or Niche
Designing to Engage
Designing to Engage
Designing to Engage
Designing to Engage
Designing to Engage
Designing to Engage
Designing to Engage
Shipping
Shipping • Carriers • UPS • USPS • Fedex
Shipping • Carriers • UPS • USPS • Fedex • Pricing Models • Flat Fee • Based on Weight • Based on Price
Shipping • Carriers • UPS • USPS • Fedex • Pricing Models • Flat Fee • Based on Weight • Based on Price • Local Pick Up
Payments
Payments • Merchant Payment Gateway
Payments • Merchant Payment Gateway • eCheck
Payments • Merchant Payment Gateway • eCheck • Purchase Order
Payments • Merchant Payment Gateway • eCheck • Purchase Order • C.O.D.
Merchant Payment Gateway
Policies
Policies • Return Policy
Policies • Return Policy • Shipping Policy
Policies • Return Policy • Shipping Policy • Privacy Policy
Collecting Tax
Collecting Tax • You must collect tax on taxable items for states
Collecting Tax • You must collect tax on taxable items for states • Where your: • Business is located • Warehouse is located
Hosting
Hosting • Shared • Refers to a web hosting service where many websites reside on one web server connected to the Internet.
Hosting • Shared • Refers to a web hosting service where many websites reside on one web server connected to the Internet. • Dedicated • Type of Internet hosting in which the client leases an entire server not shared with anyone.
Hosting • Shared • Refers to a web hosting service where many websites reside on one web server connected to the Internet. • Dedicated • Type of Internet hosting in which the client leases an entire server not shared with anyone. • Cloud • Delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet).
Security
Security • SSL Encryption
Security • SSL Encryption • Website Scanning Service
Security • SSL Encryption • Website Scanning Service • Beef up passwords
Security • SSL Encryption • Website Scanning Service • Beef up passwords • Keep cart system up to date
Without Marketing your site is just a billboard in the woods!
Without Marketing your site is just a billboard in the woods!
Marketing
Marketing • Search Engine Optimization (SEO)
Marketing • Search Engine Optimization (SEO) • Search Engine Marketing (SEM)
Marketing • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Social Media Marketing (SMM)
Marketing • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Social Media Marketing (SMM) • Affiliate Marketing
Marketing • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Social Media Marketing (SMM) • Affiliate Marketing • Pricing Comparing Websites
Marketing • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Social Media Marketing (SMM) • Affiliate Marketing • Pricing Comparing Websites • Traditional
Search Engine Optimization (SEO) • Takes time to get results • More people click on organic results • Budget • Just pay firm • labor intensive
Search Engine Marketing (SEM) • Gets results fast • Analytics • Adjustable Budget • Pay firm • Pay SEs
Social Media Marketing (SMM) • Can get fast results • Opportunity to engage • Monitor brand mentions • Budget • Low cost to no cost
Affiliate Marketing
Affiliate Marketing
Pricing Comparing Websites
Pricing Comparing Websites
Traditional • Can get fast results • Marketing Channels • Radio • Television • Billboard • Direct mail • Hard to track results • Budget • Varies per media outlet
Thankyouverymuch
Thankyouverymuch • LinkedIn.com/in/CocoDesign • SlideShare.com/CocoDesign • Facebook.com/CocoDesign • Twitter.com/Chriskenney • chrisk@cocodesign.com

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