1. Introduction

2. WHAT IS LIA?
Reps are automatically
pushed the most
up-to-date user specific
content and collateral
across all employee
devices
Straight-forward
interface makes
content more
accessible for reps
across any device
Analytics delivers
quantitative feedback for
the business to drive
more efficient marketing
collateral plus impactful
sales pitches
Greater ROI for sales and
marketing investments in
content, existing content
repositories such as
SharePoint, and systems
such as Salesforce.com
SOLUTIONS
VERSION CONTROL ROIACCESS ANALYTICS
• LIA is a software application that ensures reps always
have perfect content, then feeds analytics back to
management
• SaaS model keeps pace with advances in mobile across
iOS, Android and Windows
• LIA is Fortune 500 deployed, 80% funded through client
revenue, lots of awards

3. Content is always
available offline,
no waiting for
content to buffer
Simple and clean
interface lets
users access
content quickly
App auto-syncs,
checks, and
notifies user for
most up-to-date
content
Ability to email
content directly
from the app
LIA APP FOR REPS

4. Quickly load and publish
documents and videos
Administer content search
tags and security
Remotely change the user
interface without
development costs
Manage users and
permission levels
Customize your app look
and feel
LIA ADMIN TOOL

5. ANALYTICS
LIA analytics are passively created by
usage and auto-populate CRM’s
Measure content contribution to
pipeline metrics
Discover which reps and prospects
are actually engaging with content
Discover what content gets viewed/
downloaded by prospects on a
slide-by-slide basis

6. Enterprise certified and easy to deploy across all major mobile
operating systems
Security architecture supports company compliance and IT
initiatives
Vertical specific policies such as FINRA and HIPPA are reinforced by:
Secure and encrypted data transfer between devices and the
cloud
Cloud hosting on Azure is designed and managed in alignment
with HIPPA, SOC 1-3, ISO and ITAR standards
LIA system controls content on different levels depending on
the content sensitivity
LIA IS SECURE AND FLEXIBLE

7. INTEGRATION
Instantly integrates to
corporate email systems
Works with CRM for
comparing analytics and
best practices
Pull content out of
repositories such as
SharePoint, Dropbox, Box,
Drive, and others
3rd party analytics tools
such as Mixed Panel and
Google Analytics
compliment proprietary
LIA Analytics

8. COMPARING THE METRICS
Industry Average
• % of Reps That Engage with
Marketing Content: 28%
• % of Content Used by Reps: 30%
• Prospect Email Open Rate: 22%
• Average time per week that sales
reps spend looking for content: 4
Hours
LIA Average
• % of Reps That Engage with
Marketing Content: 61%
• % of Content Used by Reps: 50%
• Prospect Email Open Rate: 80%
• Average time per week that sales
reps spend looking for content:
30 minutes
Industry Numbers According to 2014 Study by SiriusDecisions
What Does This Mean?
LIA users engage with content more as part of the sales process while
spending less time searching for content and more time actually selling.

9. LIA WRAP-UP
• Sales content should be straight forward to use on any mobile devices or PC
• Content distribution and administration should be easy and controllable
• Automated feedback drives ROI across both marketing and sales
• LIA is a quick ramp, low-resource requirement way to immediately impact
your business

10. “LIA is the superstar in this field, a great of example of where
pushing the right content, right out to the field, can take us
into the future.” - AT&T Enterprise Blog
“LIA addresses long-standing needs of any field sales team
and does it extremely well. Outstanding.” – Tim Brown, VP Sales,
Deutsche Bank
PRESS, AWARDS AND CUSTOMERS

11. Thank you
Garry Martin
garry@liaapp.com
619.921.4949