This presentation was given at SoCal Code Camp and talks about On Page Optimization and how it affects your ranking in Google!

1. ON PAGE OPTIMIZATION
& RANKING IN GOOGLE
G A R R E T T M E H R G U T H , M B A
D I R E C T I V E
C O N S U LT I N G | C E O

2. THE PLAN:
AGENDA
‣ Introduction
‣ Essential Tools
‣ Overview of Ranking Factors
‣ Implementing On page Optimization
‣ Live Examples
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3. A LITTLE ABOUT ME
‣ I am the CEO and Founder of
Directive Consulting. We do
SEO, PPC, and CRO.
‣ I like to play soccer and surf!
INTRODUCTION
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4. ESSENTIAL
TOOLS
OHHHH YEAAAAA!!!!
On Page Optimization and Ranking in Google @GMEHRGUTH

5. ESSENTIAL TOOLS:
On Page Optimization and Ranking in Google
 Screaming Frog
 Moz Bar
 Google Analytics
 Google Trends
 Long Tail Pro
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6. RANKING
FACTORS
OHHHH YEAAAAA!!!!
On Page Optimization and Ranking in Google @GMEHRGUTH

7. WHAT RANKING FACTORS
SHOULD I BE WORRIED ABOUT?
On Page Optimization and Ranking in Google
 Nothing is broken during crawl
 404, 501, etc.
 Each page has only one keyword: high volume, low competition
 Power pages have 100 internal links
 Menu structuring, link from body of home page
 On Page Architecture
 URL, Title, H1, Meta Description
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@GMEHRGUTH

8. WHAT RANKING FACTORS
SHOULD I BE WORRIED ABOUT?
On Page Optimization and Ranking in Google
 Nothing is broken during crawl
 404, 501, etc.
 Each page has only one keyword: high volume, low competition
 Power pages have 100 internal links
 Menu structuring, link from body of home page
 On Page Architecture
 URL, Title, H1, Meta Description
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@GMEHRGUTH

9. BUT MOST IMPORTANTLY…
On Page Optimization and Ranking in Google
DON’T HAVE SUCKY CONTENT!!!!!!!!!!!!!!
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The Office
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10. IMPLEMENTING
ON PAGE
OPTIMIZATION
Don’t worry it’s easy!
On Page Optimization and Ranking in Google @GMEHRGUTH

11. STEP BY STEP
On Page Optimization and Ranking in Google
① Identify the purpose of the page
② Choose your keyword
③ Create awesomely shareable content
④ Insert the KW into the URL, Title, H1, and Meta
Description
⑤ Link to relevant content
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12. LIVE EXAMPLES!
Let’s get practical
On Page Optimization and Ranking in Google @GMEHRGUTH

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14. Q&A
On Page Optimization and Ranking in Google 14