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When your business is established and you feel you have reached capacity with existing products and services developing a new idea can be the way to further grow your business. If you are looking for inspiration there are many techniques for generating new ideas, but before you look at completely new ideas there are richer sources for business growth. Now you have your new idea how are going to promote it? As an established business you have more options. Most important of all make sure your existing clients, customers and visitors know about your new products and services with an opening offer or voucher Be very clear who you are selling to and use the best ways to reach them e.g. direct mail, E mail, ads Plan a launch Use Twitter and Facebook to countdown to your launch Include time limited offers for purchases of new products and services Offer free trial periods Press release and invite journalists along to your launch Send journalists a free trial of your product Check your contacts list – let them know about your new products and services Bus or radio ads. Developing and Marketing a new business idea

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