SETTING UP YOUR COMPANY PAGECompany vs. Product PageDo you set up the page for your company or your product?Focus on what people are more likely to look for, more likely to fan.You can do both, if you need to: e.g., McDonald’s & Big Mac.Most small businesses need only one page – however, be sure to think not just about products, but the focus of your business (e.g., CrimsonCup Coffee vs. CrimsonCup Music. One is about everything: beans, locations, etc. The other is about events for their retail location.)Customize!Determine your contentApplications. Photos. Promotions. Videos. What will people want to see? What will cause them to become a fan? What will make them forward your link to others?Set up an outline – like you would for your website – and determine flow. Then fill in the contentDefine landing page(s)/tabsDon’t just land on the wall. Pick the most interesting page as your default landing page.Set promotions to land on different pages. Develop custom tabs with new content, if needed for these promotions.LayoutThere are standards that MUST be followed or your page may be deleted (no hacking!), but you can still customize your designUse a unique size for your profile picture: 200 pixels wide and up to 600 pixels tallConsider beyond the logo for your profile picture – use an image that’s meaningfulUse the boxes page to set up images and displays.Connect it allFacebook – Blog – Twitter – Homepage: all should connect with each other
PROMOTING YOUR PAGEUse key mediaYour BlogYour HomepageAdvertising EffortsBrand AmbassadorsKey personnel who also develop pages, become “fans”But be sure to check in on their pages to ensure appropriate conductIn fact, check on your employee’s pages to ensure they’re properly reflecting your company.Develop New News & Update RegularlyDistributes updates automatically via RSS feed to “fans”News about product/company, but ALSO just anything interestingBe careful – remember everything you post is belong to Facebook. Don’t post anything you think might appear negatively (aka anything you wouldn’t want discussed in a business meeting)Photos and videos help capture attentionEvents/PromotionsEach time you create an event or promotion, create a new tab. When you announce the event/promotion, you can make it link to the new tabTry to develop events/promotions in a regular cycle – 2/year, 1/qtr, 1/mo…Add applicationsThis is the viral part. The more fun toys, the more people come backBut try to tie it into your business.