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FACEBOOK AND SOCIAL MEDIA MARKETING,[object Object],A Guide To Using It As A Business Tool,[object Object]
FACEBOOK,[object Object],USING IT SUCCESSFULLY AS A BUSINESS TOOL,[object Object],Why you want to be there,[object Object],The basics (getting started),[object Object],Setting up your company page,[object Object],Promoting your page,[object Object],Examples,[object Object],How it comes together,[object Object],Search Engine help,[object Object],Good sites,[object Object]
Reach: ,[object Object],	Social media has overtaken email as the most popular consumer activity, according to a recent Nielsen study. Importantly, consumer growth is coming from an older demographic than social media's historical base; for example, Facebook's strongest growth is coming from 35-49 year-olds, adding twice as many 50-64-year-olds as opposed to those under 18,[object Object], (Nielsen “Global Faces and Networked Places,” March 9, 2009; MediaPost Blogs Research Brief, “Social Networking Is No Respecter of Age,” March 18, 2009.),[object Object]
Facebook Status Update,[object Object],New Phonebook?,[object Object],The New Email?,[object Object],The New World?,[object Object],FREE - Kinda,[object Object]
THE FACTS,[object Object],More than 4 million users become fans of pages DAILY,[object Object],Facebook users share more than 1 billion forms of content EACH week,[object Object]
WHY YOU WANT TO BE HERE,[object Object],SOME STATISTICS ON USE:,[object Object],[object Object]
Over 150 million users, 54.5M unique visitors/month
Less than 20% of users are under 18
85% of users are 18-54
Clean layout, easy to find information,[object Object]
Customize!,[object Object],Content,[object Object],Landing Pages & Tabs,[object Object],Layout,[object Object]
WHAT CAN YOU DO?,[object Object],Send updates to Fans,[object Object],Use sparingly,[object Object],Update Page Status,[object Object],New content,[object Object],Goes in News feeds,[object Object],Create Polls,[object Object],Separate tab ,[object Object],Appears so friends can see it,[object Object]
WHAT CAN YOU DO?,[object Object],Post Events,[object Object],Product launch?,[object Object],Time sensitive promotion,[object Object],Encourage participation,[object Object],Share photos or videos,[object Object],Write on page walls,[object Object],Add Feeds,[object Object],Twitter, Picasa, Flickr, and Delicious,[object Object]
Connect it all,[object Object],Facebook,[object Object],Blog,[object Object],Twitter,[object Object],Homepage,[object Object],Traditional Media,[object Object]
PROMOTING YOUR PAGE,[object Object],Use key media,[object Object],Your Blog,[object Object],Your Homepage,[object Object],Advertising Efforts,[object Object],Brand Ambassadors,[object Object]
Don’t let it die…,[object Object],Develop New News & Update Regularly,[object Object],News and information,[object Object],Photos and videos help capture attention,[object Object],Events/Promotions,[object Object],Add applications,[object Object]
OTHER TIPS,[object Object],INTEGRATE WITH YOUR OTHER MARKETING,[object Object],Tie Facebook Promotions in with Other Media,[object Object],Announce in other media ,[object Object],Log into Facebook to participate,[object Object],Include Facebook address in identity listings,[object Object],Traditional ads (print, TV),[object Object],Online marketing (banner ads, website),[object Object],Letterhead & Business cards,[object Object],Link to your company blog,[object Object]
Use Facebook,[object Object], as PR Tool,[object Object],Calendar of community events,[object Object],PR announcements ,[object Object]
Include Facebook address in identity listings,[object Object],Traditional ads (print, TV),[object Object],Online marketing (banner ads, website),[object Object],Letterhead & Business cards,[object Object],Email Signatures,[object Object]
Other Uses,[object Object],Employees,[object Object],Competition,[object Object],Candidates that are applying,[object Object],PromotionalMicro Site,[object Object],Recruiting,[object Object]
Let’s get Personal,[object Object],If you face the public DO NOT put anything on your FaceBook page that you wouldn’t want your mother to see.,[object Object]
Use it as a way to reconnect/connect,[object Object],Pages give a lot of information – pay attention!,[object Object],Kids?,[object Object],Hobbies?,[object Object],Like Pages?,[object Object]
Legal Issues	,[object Object],Just a matter of time before the lawyers ruin it.,[object Object],Conversations matter,[object Object],Careful who you slam and what you say.,[object Object],Don’t make judgments too fast based on someone’s page,[object Object]

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Facebook Presentation 1248871335 Phpapp02

Notas do Editor

  1. SETTING UP YOUR COMPANY PAGECompany vs. Product PageDo you set up the page for your company or your product?Focus on what people are more likely to look for, more likely to fan.You can do both, if you need to: e.g., McDonald’s & Big Mac.Most small businesses need only one page – however, be sure to think not just about products, but the focus of your business (e.g., CrimsonCup Coffee vs. CrimsonCup Music. One is about everything: beans, locations, etc. The other is about events for their retail location.)Customize!Determine your contentApplications. Photos. Promotions. Videos. What will people want to see? What will cause them to become a fan? What will make them forward your link to others?Set up an outline – like you would for your website – and determine flow. Then fill in the contentDefine landing page(s)/tabsDon’t just land on the wall. Pick the most interesting page as your default landing page.Set promotions to land on different pages. Develop custom tabs with new content, if needed for these promotions.LayoutThere are standards that MUST be followed or your page may be deleted (no hacking!), but you can still customize your designUse a unique size for your profile picture: 200 pixels wide and up to 600 pixels tallConsider beyond the logo for your profile picture – use an image that’s meaningfulUse the boxes page to set up images and displays.Connect it allFacebook – Blog – Twitter – Homepage: all should connect with each other
  2. PROMOTING YOUR PAGEUse key mediaYour BlogYour HomepageAdvertising EffortsBrand AmbassadorsKey personnel who also develop pages, become “fans”But be sure to check in on their pages to ensure appropriate conductIn fact, check on your employee’s pages to ensure they’re properly reflecting your company.Develop New News & Update RegularlyDistributes updates automatically via RSS feed to “fans”News about product/company, but ALSO just anything interestingBe careful – remember everything you post is belong to Facebook. Don’t post anything you think might appear negatively (aka anything you wouldn’t want discussed in a business meeting)Photos and videos help capture attentionEvents/PromotionsEach time you create an event or promotion, create a new tab. When you announce the event/promotion, you can make it link to the new tabTry to develop events/promotions in a regular cycle – 2/year, 1/qtr, 1/mo…Add applicationsThis is the viral part. The more fun toys, the more people come backBut try to tie it into your business.