International marketing (5)

IMR300 – Lecture 6 International marketing research

IMR: FOCUS GROUP ,[object Object],[object Object],[object Object],[object Object],[object Object]

IMR: FOCUS GROUP ,[object Object],[object Object]

IMR: PERSONAL INTERVIEW ,[object Object],[object Object]

IMR: PERSONAL INTERVIEW ,[object Object],[object Object],[object Object]

Equivalence Issues in Primary Data Collection

1. Construct equivalence ,[object Object],[object Object]

2. Measurement equivalence ,[object Object],[object Object],[object Object],[object Object]

Measurement equivalence ,[object Object],[object Object],[object Object],[object Object]

Measurement equivalence ,[object Object],[object Object]

Measurement equivalence ,[object Object],[object Object],[object Object]

3. Sampling equivalence ,[object Object],[object Object],[object Object],[object Object]

Data ,[object Object],[object Object]

Problems of secondary data ,[object Object],[object Object],[object Object],[object Object],[object Object]

Problems of secondary data ,[object Object],[object Object],[object Object],[object Object]

Validating secondary data ,[object Object],[object Object],[object Object],[object Object]

Problems of gathering primary data ,[object Object],[object Object],[object Object]

Problems of gathering primary data ,[object Object],[object Object],[object Object],[object Object],[object Object]

Problems of gathering primary data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Translation tactics ,[object Object],[object Object],[object Object],[object Object]

Translation tactics ,[object Object],[object Object]

Problems in analyzing and interpreting research information ,[object Object],[object Object],[object Object],[object Object]

The talents of foreign market researcher ,[object Object],[object Object],[object Object]

Marketing and economic development

Marketing and economic development ,[object Object],[object Object],[object Object],[object Object]

Walt Rostow: Degree of economic development ,[object Object],[object Object],[object Object],[object Object],[object Object]

NIC – Newly Industrialized Countries

Newly industrialized countries

Bottom Of the Pyramid Markets (BOPMs) ,[object Object]

Bottom Of the Pyramid Markets (BOPMs) ,[object Object],[object Object],[object Object]

BEM ,[object Object],[object Object],[object Object],[object Object]

The Advanced Emerging markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Secondary Emerging markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Developing countries that are neither part of the LLDC nor of NIC

Strategic implications for Marketing

Trends in international marketing

Recent trends in international marketing

Successful economic union requirement

Patterns of multinational cooperation

Strategic implication for marketing ,[object Object],[object Object],[object Object],[object Object]

Strategic implication for marketing ,[object Object],[object Object],[object Object]

International marketing (5)

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