Gaming4 Life: Eat Longer, Move Well & Live More
Interactive Fitness and Exergaming Seminar September 24, 2009. Leisure Industry Week (LIW), Birmingham, UK
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Gaming4 Life: Eat Longer, Move Well & Live More
1. g 4 L ife
a m in
G Eat Lo
nger, M
Well & ove
Live M
ore
Dr Alasdair G Thin
Interactive Fitness and Exergaming Seminar
Sept 24, 2009. LIW, Birmingham, UK
2. The Problem...
Houston...eh...
Yes...Mr Alien?
eh...You appear to have a problem?
We do?
Houston. You have a wardrobe malfunction!
4. Promoting Positive
Health Behavior Change
Persuasive Message
(“Exercise is Good for You!”)
Perceived Future Reward
Persuasive Interactive
Experience
Immediate Real Reward
5. Who is Setting the Agenda?
personalized health
program
fun incentive
physical challenges
also features trivia
games, hints and tips
learn everything you
need to know about
proper nutrition and
working out
www.touchgenerations.com myhealthcoach.uk.ubi.com
6. Games & Hierachy of Needs
Self-Actualization
Human History
Esteem
Belonging
Safety
Physiological
20. eSports
"If you want to be at the top of your game, it is important to not only keep mentally
sharp, but also physically. This is due to the fact that quick reflex's are a must, and
the fitter you are - the better reaction times you will get." A Pro-Gamer
“A human activity capable of achieving a result requiring physical exertion and/or
physical skill which, by its nature and organisation, is competitive and is generally
accepted as being a sport.” Australian Sports Commission
21. Supportive Environments
Ottawa Charter for Health Promotion (WHO, 1986)
Strategy for Europe on Nutrition, Overweight and Obesity
related health issues (European Commission, 2007)
Call to create “Supportive Environments” (i.e. Physical)
Prevention Education Empowerment
What about a
“Supportive Digital Environment” ?
Readily developed
Lower cost
Scaleable to population level