1. Branding
G
uidelines
Creative
D
irector|G
am
a
Torres
est. 1982

2. 2
Colors • • • • • • • • • • 3 - 4
Gradients • • • • • • • • • 4
Fonts • • • • • • • • • • • 4
Logo • • • • • • • • • • • 5
Merchendise • • • • • • • • • 6 - 7
Stickers • • • • • • • • • 6
Buttons • • • • • • • • • 7
Website Assets • • • • • • • • • 8
Creative Director: Gama Torres

3. 3
Colors
Only acceptable background colors are black or white.
Creative Director: Gama Torres
R: 255 #FFFFFF C: 0.00% M: 0.00%
White G: 255 Y: 0.00% K: 0.00%
B: 255
R: 246 #F6F059 C: 0.00% M: 2.44%
Portica G: 240 Y: 63.82% K: 3.53%
B: 89
R: 0 #000000 C: 0.00% M: 0.00%
Black G: 0 Y: 0.00% K: 100%
B: 0

4. 4
Gradients
Fonts
Fonts for promotional materials, announcements, poster designs include sans
serif fonts. The fonts can be replaced by other sans serif fonts in any promotional
materials.
Creative Director: Gama Torres
White to Yellow
Radial
Yellow to White
Horizontal
Yellow to White
Radial
Yellow to White
Vertical
Black to Yellow
Radial
Yellow to Black
Horizontal
Yellow to Black
Radial
Yellow to Black
Vertical
Proxima Nova Light
Website subtitle font
Proxima Nova Semibold
Website Navigation font
Europa Light
Website body text
Proxima Nova Thin
Website headings

5. 5
Logos
The logo can be placed anywhere with the either black or white backgrounds;
the background may also be transparent. It can be scaled proportionately but may not
be scaled to distortion.
Creative Director: Gama Torres

6. 6
Branded Merchendise
Stickers
Creative Director: Gama Torres
2”
6”

7. 7
Buttons
Creative Director: Gama Torres

8. 8
Website Backgrounds
Creative Director: Gama Torres
3:4 3:44:3
4:3 4:3 4:34:3
4:3 4:3