5. Market Research
Results
Results• Most people have not heard of Twine, let alone played
a game created by it.
• The demographic that have not heard of twine, still
play text based games or video games in general and
enjoy them.
• Research showed that most gamers prefer Action any
other genre.
6. Promotion
• Games company - Renegade Games
• Twitter account for Renegade Games
• Facebook page
Game is
Released!!
7. More Promotion
•Pop-ups are featured on
the forums and sites that we
are targeting
• Hash-tags and links
on various social
media
• Supply indie shops
with merchandise
and send the game to
bloggers for press
coverage
• Link this press
coverage and
merchandise onto the
twitter, facebook
pages and forums
8. Placement
• Online, most likely as a link on one of our blogs like tumblr or
wordpress.
• Twine forums and communities.
• Eventually the game will have a site of it’s own.
•Merchandise will be placed in comic book stores like forbidden
planet in order to target that indie demographic
9. Price
• Free-to-use on initial release
• If game becomes popular, we will release downloadable content including a
completely new story
11. Promotion tactics
• Release game in summer
to avoid competition with
mainstream games that are
being released nearer
christmas....
• ...or release the
game as a quieter
alternative to the big
budget mainstream
games that are being
released
• Use events such as the MCM
London Comic Con to
promote it to gamers
• Use the game’s setting to our
advantage by further promoting it
at the 2014 FIFA World Cup
which is being hosted in Brazil
12. Summary: Aims of
Marketing Campaign
•To promote and create
awareness of our game.
• Make our name in the Twine
community so that we may make
future games.
